• Team Leadership: Lead a cross-functional team to develop digital/programmatic strategies for clients,ensuring campaigns meet/exceed expectations through collaborative efforts across client services, sales,and operations.• Performance Management: Oversaw team performance, providing mentorship and feedback to support professional growth and ensure campaign success.• Campaign Optimization: Guided teams in analyzing campaign performance metrics (CTV, OTT, Display)and recommending optimization strategies, contributing to consistent client satisfaction and high clickthrough rates.• Problem Solving: Resolved escalated campaign issues, using data and analytics to address performanceshortfalls and drive improvements in media delivery.• Collaboration: Worked closely with agency teams and media partners to execute media buys, resulting in new business opportunities and partnerships with major digital and CTV platforms.

• Client Services Leadership: Led client strategy across key West Coast accounts, including Amazon andLevi’s, developing tailored advertising solutions that drove incremental media revenue.• Strategic Planning: Designed and implemented custom strategies to optimize media campaigns, focusingon client goals and enhancing campaign performance.• Cross-functional Collaboration: Collaborated with sales, ad operations, and media buying teams toensure seamless execution of campaigns, meeting client objectives while managing budgets effectively.• Training & Development: Led the onboarding and continuous development of team members, ensuringup-to-date expertise in the latest media trends and tools

• Campaign Management: Managed the execution of digital marketing campaigns, working with creativeand sales teams to deliver integrated media solutions for major clients.• Client Partnerships: Developed strong relationships with media partners, leveraging insights to pitchinnovative solutions that resulted in increased client budgets and engagement.• Creative Problem Solving: Collaborated with research and creative teams to brainstorm and executebrand integrations, increasing sales through new opportunities.

Responsible for writing news scripts for the evening news, organizing a 2010 Florida Senatorial debate, assisting reporters in the field, and the news desk fielding calls.