- Led and managed a multidisciplinary team of Designers and Front-end. Responsible for designing and implementing the UI of Le Mans Ultimate.- Coordinated with code, marketing and QA to manage and deliver features in a fast-paced development cycle.- Owned and spearheaded the Visual style and User experience for Motorsport Games.

• Spearheaded the UX overhaul of the Yoast SEO plugin, improving its rating from 2.2 to 4.3 stars in six months.• Matured the design process by introducing user feedback and analytical design thinking processes.• Conducted A/B testing to optimise designs and user interactions, including button styles, wording, and timing for popups and call-to-actions.• Conducted user research and data analysis to guide product decisions, resulting in a 30% increase in active users.• Developed wireframes, prototypes, and high-fidelity mockups using Figma and Adobe.• Worked together with external clients (Shopify, Semrush, Wincher, Wordproof and Wordpress) to ensure proper implementation of the Yoast SEO plugin.

• Founded Cloudwhale to create accessible games for individuals with severe disabilities, leading design and development teams.• Directed the entire product lifecycle from concept to launch, ensuring inclusivity and usability.• Conducted extensive user research and usability testing, tailoring features to users' needs.• Established design standards prioritising accessibility and user-centred design principles.Collaborated with healthcare professionals, like Make-A-Wish foundation, and user communities to gather insights and feedback.

• Designed and optimised user interfaces for various digital products, focussing on user retention and engagement.• Conducted user research and created user journeys and flows to better understand user needs.• Developed interactive prototypes and conducted usability testing to validate design concepts.• Worked closely with development teams to ensure the feasibility and implementation of design solutions.• Mentored junior designers and provided guidance on best practices and design standards.

During my internship as an Architectural Technologist Intern at PCL, a global construction and development company, I had the privilege of gaining hands-on experience in the field of architecture and construction. Working closely with seasoned professionals, I contributed to various architectural projects while honing my skills and knowledge in design, documentation, and project coordination.- Collaborated with the architectural team to assist in the creation of design concepts, renderings, and technical drawings. My contributions contributed to the visual representation and communication of project ideas to clients and stakeholders.- Played a crucial role in preparing accurate and comprehensive architectural drawings, plans, and specifications.- Actively participated in interdisciplinary coordination meetings, fostering effective communication among architects, engineers, and contractors. This collaboration enhanced the integration of various project components and facilitated smoother project workflows.