Digital Marketing Manager
Greater Grand Rapids, Michigan Area
• Strategically manage and enhance the Grand Rapids Symphony's digital presence, encompassing responsibilities in social media oversight, website administration, email marketing, and both paid and organic digital marketing campaigns.• Collaborate cross-functionally with third-party media buying agency, and internally with fundraising, education, artistic, and administrative teams to effectively promote events and support the institution's marketing objectives.• Successfully assisted in the development and implementation of a comprehensive digital marketing strategy leading to a significant 24% year-over-year revenue growth in single tickets and generating over $600,000 in overall sales for the 2023-24 Holiday concert series.• Expertise in content creation and editing, producing compelling copy for radio spots, brochures, program books, web content, and other marketing materials.• Spearheaded the initial redesign of the organization's website in 2015 and continued to oversee regular updates, ensuring alignment with various departmental needs and goals.• Lead the recruitment, training, and supervision of 25 interns in the digital marketing department, fostering talent development and team efficiency.• Cultivate and maintain strong relationships with staff, musicians, volunteers, and external partners, enhancing collaborative efforts and organizational outreach.