Pinnacle is part of Legrand’s North and Central American division, the largest component of Legrand worldwide with over 6,700 employees serving both B2B & B2C. - In my first year, I increased co-marketing partnerships by 20% to drive marketing and brand objectives - Created a new social media strategy that increased followers by 28% and engagements by a remarkable 854% in less than 1 year- Increased our B2B email open rate by 9% in the first year- Developed the annual marketing plan and budget for the organization, finding savings of more than $50,000 in the first year alone- Created best-in-class product launch campaigns, creating media and videos with the highest view rate in the company’s history - Used web analytics to mine the data for actionable insights that improved SEO, search, and navigation, increasing web traffic by 27% YoY- Fostered the growth of the marketing team by creating a spirit of hustle, leadership, and accountability while breaking down silos to improve cross-functional communications and idea exchanges- Partnered with subject matter experts in product development, technology, engineering, and sales to create brand and content strategies for target audiences utilizing my flair for storytelling- Built a digital content calendar with email, social, web ads, etc. to attract and convert our buyer personas- Developed brochures, sell sheets, pitch decks, presentations, videos, photos, training manuals, surveys, and more- Utilized my experience in shopper psychology to gather B2B and B2C demographics and psychographics to influence specific campaigns- Established a system of reports and communications so information from the marketing team is shared across the company to create knowledge, data, and idea-sharing- Elevated our programs and events from good to exceptional, creating moments that matter in all activities including special events, tours, trade shows, hospitality, travel and incentive trips-Received Persuit of Excellence Award

Oakwood Homes, a Berkshire Hathaway company...Reporting to the Division President I created, planned, and executed a best-in-class brand and content strategy, developed and implemented innovative and compelling marketing campaigns, and owned the messaging across all channels• Developed the brand’s voice to advance the appreciation and understanding of its mission, values, priorities, goals, and accomplishments• Negotiated with agencies and forecasted rebates to create a $1.5M annual marketing budget• Collaborated with leadership to create brand identity, value proposition, and marketing message• Wrote new SEO plan taking our website from Page 9 of Google to Page 1 with organic ads, optimized Zillow, Realtor, Redfin, reducing PPC and beating every competitor in SEO visibility• Produced 7 TV spots, 15 radio ads, contracted media buys with iHeart, Clear, SiriusXM, & more• Created world-class events managing food and beverage, hospitality, entertainment, and experiential stay-and-play weekends at multiple resort-style properties across three states• Redesigned digital marketing plan, increasing web visits by 20%, decreasing bounce rate by 28%, while tripling both session duration and conversions• Redesigned email campaigns taking our Open Rate from 21% to 60%• Designed winning sales collateral, scripts, surveys, etc. while creating unique interactive B2B and B2C events• Created updates for website, Google, Maps, GMB, Bing Places, YouTube, partner websites, media outlets, social media, third-party listings• Negotiated media buys with iHeart, Clear, SiriusXM and more for print, broadcast, and online channels• Built relationships with thought leaders to gather knowledge of industry trends and the competitive landscape• Wrote original radio scripts, produced and directed 7 videos for television, OTT, YouTube, website, pre-roll, social media, etc.• Created and named new products, directed logo designs, filed trademarks

- Led the research and development for a charitable start-up organization- Defined the brand’s message, setting the foundation's direction and strategy- Collaborated with operations and leadership to create the corporate social responsibility program- Created the communication strategy to drive awareness, growth and customer engagement - Established marketing by channel: email, direct mail, print, digital, social media- Partnered with Project Managers to direct creative team utilizing various tools such as Basecamp, Dropbox, Microsoft Office, Adobe, while managing data and budgets via Excel- Supervised recruitment and training, developing a collaborative team, focusing on co-workers’ strengths, guiding their development, recognizing their contributions, and investing in their long-term success- Real estate market research, acquisitions, design, construction management, staging, leasing, resale, managing property budgets, and more

Oversaw the Marketing, Communications, and Social Responsibility B2B programs for our largest supplier, Brown-Forman, with $3.2B in annual sales, and more than 35 brands in its portfolio (Jack Daniel’s, Korbel, Southern Comfort, Woodford Reserve, Sonoma-Cutrer, and more)- Ranked #1 in the US for targeted specific brand growth, driven by record earnings - For three consecutive years, 80% of our portfolio showed double-digit growth- Increased market share by 15%, revenue by 22% by focusing on music, culinary, and sporting events- Managed large-scale events with attendance exceeding 100,000+- Directed corporate communications to ensure sales teams achieved goals- Designed, developed and tracked sales incentives including bonuses, luxury merchandise, and travel- Managed marketing to national chains including Costco, Target, Kroger, and Safeway- Developed B2B and B2C sales strategies that resulted in specific brand sales increase of 110%- Interpreted sales, distribution, and demographic data to identify areas of opportunity with high potential gain from focused marketing effort- Partnered with local marketing and sales teams to develop/synthesize local market business plan, identify share gap opportunities by brand, and determine marketing effort/mix necessary to reach target consumer- Led the marketing strategy for a portfolio of brands by utilizing my talents as the VOC (voice of consumer) to develop insights-driven brand strategies that delivered compelling business messages to drive sales- Developed beverage programs for local, regional, and national accounts- Cultivated relationships with local media

Directed the Marketing Department for the 2nd largest B2B wine and spirits distributor in the nation, boasting $5.1B in revenue, 7,800 employees, operating 42 locations in 22 states * For 3 consecutive years, RNDC Colorado presented the achievements of my Marketing and Promotions Department at the National Best Practices meeting in Atlanta- Developed brand and marketing strategies for international brands such as Grey Goose, Jameson, Kahlua, Stoli, Malibu, Ketel One, Taittinger, Chivas Regal, Kendall-Jackson, Maker’s Mark, Robert Mondavi and more- Developed the Go To Market strategy for new products; personally responsible for launching more than 80 brands in the Colorado market- Negotiated contracts for music concerts, sporting events, celebrity functions, and more- Ranked #1 in North America for the highest revenue growth for promotional programs- Increased sales volume by 162% year over year in targeted accounts- Managed POS resource allocation of $250,000, a marketing budget of $850,000 and event sponsorship allowance of $450,000- Drove marketing and sales programs that resulted in $250,000 in new product sales through product launches and line extensions- Designed social responsibility programs that raised over half a million dollars each year for organizations such as: Susan G. Komen Foundation, American Heart Association, Project Angel Heart, The Denver Zoo, Colorado Trail Foundation, Colorado Aids Project, Food Bank of the Rockies, and many more- Developed marketing strategies, designed proposals, marketing collateral, newsletters, brochures, press releases, etc.- Directly responsible for creating marketing and sales programs from inception to copywriting, design, legal compliance, fulfillment and program recap

Created the training program for all promotion and marketing teams including internal employees, cross-functional teams and outside agencies- Wrote and published the official Promotions Training Manual; trained and managed a team of more than 200 promotion representatives and brand ambassadors- Designed an agency training program that resulted in an annual sales increase of 200%, and a 35% increase in market share for 3 consecutive years- Led the nation in gross profit increase of 38% - Stimulated RNDC’s rise to the #1 distributor in the state with 85% vendor participation, spending more than $850,000 on promotions- Developed strategic customer relationships with 34 new accounts, leading to significant long-term revenue growth- Designed a simple yet efficient inventory management system for the merchandising department, cutting costs by over $25,000

Born into the restaurant industry, I have 8 years of food and beverage experience, 10 years of hospitality, entertainment and nightlife experience, and 4 years of agency experience