Corey Kennedy Email and Phone Number

Mined transactional and customer information, to build predictive models, to improve ROI of direct mail initiatives. Identified key drivers in customer loyalty and made recommendations to improve overall program design. Finally, created reports and dashboards, on key performance metrics, for e-commerce and direct retail business.

Helped lead and develop the business intelligence program form initial design through execution. Led the center of excellence team in various analytics projects across the company. Developed ETL pipelines from source systems to the data warehouse (utilizing Oracle Data Integrator). Finally, created reports and dashboards in Tableau and administered Tableau Server across the enterprise.

Analyze both internal and external data to help inform business decisions across the marketing department, and organization. Develop and manage marketing campaigns that focus on customer acquisition, retention, and re-activation. Leverage systems/tools such as, salesforce.com, Tableau, SAP, and minitab.

I conduct research reports across a variety of industries, finding viable opportunities for developing businesses and entrepreneurs. This is done through both primary and secondary research.