Senior Manager, Affinity Marketing
Current- Oversee the Browns Backers affinity program comprised of 370+ chapters in 50 states and 12 countries.- Manage the Barking Backers affinity program with 20,000 canine members.- Engage with celebrities, influencers, and content creators to promote brand alignment.- Produce yearly in-person events for affinity programs throughout the United States.- Manage various affinity budgets in excess of $250K.- Build strategic marketing plans for cultural and minority fan demographics.- Collaborate with creative vendors on design of marketing elements.- Prepared the bid for the NFL global marketing rights to Nigeria. (Awarded in April 2024).- Produced Joe Thomas' NFL Hall of Fame Induction Party (August 2023).