I oversee the customer experience for over 10k unauthenticated pages for State Farm’s website including the homepage, sales, service and support sections of the site. I’m also responsible for the global header/footer navigation for authenticated and unauthenticated spaces. In addition, I’m responsible for the creative leadership of all augmented reality and virtual reality experiences for the organization.

Experience Design and Creative Direction for Enterprise Customer Relationship Management and Modernization efforts • Provided UX strategy and creative direction on digital transformation efforts. • Helped create, lead and manage an Innovation & Prototyping team focused on the end-user experience. • Facilitated various workshops including: research synthesis, design thinking and service design. • Used research and service design methodologies to create current state and future state service blueprints.• Influenced company road maps and horizontal alignment by advocating for experience-first thinking through storytelling, journey maps and prototyping.• Helped reduce downstream customer pain-points with increased operational efficiency.

Responsible for the creative direction on multiple large-scale heavy content sites, responsive design and app design on clients including: AJC.com, Alabama Power, AT&T and AGCO. • Worked on emerging technologies such as: virtual reality and augmented reality. • Led multiple winning agency pitches resulting in revenue exceeding $2 million. • Managed internal teams and external vendors on projects. • Provided assistance and insight on UX design, including usability testing sessions.

Responsible for Art Direction within Agency along with assistance on new business initiatives.• Managed Designers, Copywriters, UX Architects and Motion Designers on national digital advertising initiatives. • Led several winning pitch initiatives for agency. • Worked with global clients such as: AT&T, AT&T Digital Life and Blackberry.

Worked on various global accounts such as: vitaminwater, smartwater, Coke, The Weather Channel, Durex, Zoosk and KODAK.• Instrumental in leading and expanding the global vitaminwater account and The Weather Channel business. • Led multiple presentations on global accounts and new business pitches. • Helped create global brand standards for vitaminwater experiential work. • Concepted in various mediums including: TV, social, digital, traditional and non-traditional. • Managed internal teams and outside Illustrators, Photographers and Digital Retouchers.

Led the studio team, Copywriters, Photographers, and Illustrators on successful marketing campaigns for B2B and B2C brands including: Kellogg’s, Coca-Cola, Barilla Pasta, Cinnabon and the U.S. ARMY. • Managed all aspects of agency jobs from concept to completion, including: budgeting and time-lines. • Produced concept boards for client presentation that includes: promotions, collateral, direct and T.V. • Expanded agency’s business with key clients by producing significant wins and selling in new ideas. • Led photoshoots for the U.S. ARMY at the Pentagon and Fort Gordon. • Led multiple food-shoots for the Kellogg’s and Barilla.

Worked with various B2B and B2C clients such as: AutoTrader.com, Porsche, Equifax, Raymond James Financial and Post Properties. • Worked to solve client’s objectives and meet creative strategies by concepting, designing and executing various advertising mediums. • Managed photo-shoots, Illustrators, Copywriters and other vendors. Recommended printing techniques and oversaw print production process of work including attending press checks. • Worked with account team to ensure all creative elements are on strategy and developed according to the client’s expectations. • Effectively communicated with traffic and production departments to ensure timely delivery and details of work being developed.