Corey Mcauley Email & Phone Number

Brighton, Gb

London, England, United Kingdom

Brighton, United Kingdom

- Taking complex academic programme information and technical visa guidelines and making them accessible for both B2C and B2B audiences.- Writing and editing clear and concise web copy consistently in INTO’s brand voice, tone and style. Content ownership and account management responsibilities for four UK university partners.- End-to-end content lead across a range of digital campaigns including ‘punchy propositions’ – a series of short-form campaigns communicating product USPs succinctly in sales decks, PDFs and social posts.- The team’s SEO lead. I use data to implement SEO tactics throughout new and existing webpages. After identifying major pages buried in the SERPs and presenting to stakeholders, I analysed, added value and monitored until I achieved first-page rankings.- Played a key role in transitioning to headless CMS, Contentful. The team’s go-to for Contentful support.- Worked with the other Editors to devise a clear quality assurance and peer review process to build brand consistency. I’ve received positive feedback from my team for my constructive and considered feedback.

Peterborough, United Kingdom

- Supported the e-commerce team in meeting content strategy and sales targets to very tight deadlines. Proofread all website copy, crafted persuasive product descriptions, wrote engaging B2C email campaigns and created long-form guides.- Later promoted to a Senior role, where I co-managed and mentored a team of three copywriters.- Created and nurtured a network of creators and crafting experts to collaborate with, inform on technical information, and help influence sales.- Pitched and lead on the redevelopment of the underperforming Create & Craft blog. I developed a content strategy, implemented SEO best practices, identified fresh avenues for content and monitored blog performance on Google Analytics to increase revenue from £0 to £16,000 per month in 7 months.

Peterborough, United Kingdom