As Vice President of Marketing and Sales, my role involves crafting and executing strategies, tactics, and initiatives to generate interest, stimulate demand, and enhance visibility for Hoist & Crane Service Group and its offerings. This includes leveraging sales teams, service and product marketing, social media, advertising, strategic partnerships, direct negotiations, and events. I am accountable for developing, budgeting, implementing, and assessing the effectiveness and revenue impact of our comprehensive marketing strategies across all branches.Additionally, I oversee the product marketing division, which equips our sales force with product knowledge and training to drive sales and bolster awareness of our products, brand, and services within the crane industry. Ultimately, my responsibilities encompass guiding the strategic direction for sales growth, profitability, team management, and overseeing all marketing functions to ensure H&CSG maintains a competitive edge in the crane sector.
Listed skills include Sales Management, Key Account Management, New Business Development, Contract Negotiation, and 12 others.