As Vice President of Marketing and Sales, my role involves crafting and executing strategies, tactics, and initiatives to generate interest, stimulate demand, and enhance visibility for Hoist & Crane Service Group and its offerings. This includes leveraging sales teams, service and product marketing, social media, advertising, strategic partnerships, direct negotiations, and events. I am accountable for developing, budgeting, implementing, and assessing the effectiveness and revenue impact of our comprehensive marketing strategies across all branches.Additionally, I oversee the product marketing division, which equips our sales force with product knowledge and training to drive sales and bolster awareness of our products, brand, and services within the crane industry. Ultimately, my responsibilities encompass guiding the strategic direction for sales growth, profitability, team management, and overseeing all marketing functions to ensure H&CSG maintains a competitive edge in the crane sector.

Responsible for establishing/developing monthly routines for monitoring Territory Manager performance, sales, orders, forecasts, and other actions/issues/opportunities. Participate in local visits with local Territory Managers as necessary or as directed/requested to support the local sales efforts and mentor the local resources in sales or account strategy.My team is solely responsible for the market penetration of capital equipment for the Eastern US.

Responsible for the direct solicitation and introduction of Terex Services concepts to assigned divisions/industries and specific customers within an assigned region. Responsible for establishing/developing monthly routines for monitoring Territory Manager performance, sales, orders, forecasts, and other actions/issues/opportunities. Participate in local visits with local Territory Managers as necessary or as directed/requested to support the local sales efforts and mentor the local resources in sales or account strategy.Responsible for establishing a network of national account prospects and developing partnership agreements for Terex Services. Primary focus is to sustain consistent performance in new large accounts, expand existing sales activities and insure consistent sales efforts are being introduced at local division levels in support of these activities. Develop in conjunction with senior management a variety of national partnership agreements. Develop proposals for site agreements, dividing accounts across Terex Services regions/districts/divisions and how these variations will be managed with operations. Working with other national team members, develop a working document of Terex Services benefits with references for use in attaining new/expanding partnerships.

Crane America Services Key Account Management Process and its people will be regarded as the best and most sought after business consultant teams for industrial (crane) applications in the world. Also the Crane America Services key account strategy provides customer relationship management and facilitates customer satisfaction levels in fortune 100 Industrial companies. These levels are the highest level in the crane industry, and are growth drivers for Crane America Services.The Key Accounts coordination effort of customer needs and Crane America Services global resources increases a customer's competitive edge. It also allows Crane America Services to minimize the need for price bidding against multiple vendors since price is not the issue, our unique skill to impact core productivity is.