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My professional passion is transformational leadership. I find tremendous fulfillment as a catalyst for collective greatness. As a CEO and EVP, I’ve consistently hired the right people and helped them maximize their impact. As a Senior Consultant, I’ve helped clients overcome daunting obstacles to eclipse even the most ambitious projections. I’ve led highly successful, integrated, multiplay marketing programs and teams; strategic product development efforts; helped migrate companies to new and more lucrative sales models; forged new agreements with cross-industry enterprise partners and customers to achieve win/win scenarios; drove comprehensive rebranding initiatives that brought meteoric sales expansions, and evolution from local player to nationwide industry frontrunner. I can point to dozens of examples; perhaps the story of Sono Bello Body Contour Centers is the most illustrative. My relationship with this Aesthetics industry pioneer has lasted 20 years. Recruited there from Destination Marketing to become EVP of Marketing and Advertising, I led a total rebrand that included company renaming, a complete shift in promotional messaging, and an integrated digital/Online/TV/Radio campaign. Results? More than 300% annual revenue growth from $20M to $75M within three years; as CEO of Create Impulse I continue to work with them today—recognized as a key contributor to what is now a $150M/year, mammoth success story. I welcome contact through LinkedIn. Let’s talk! -Organizational Leadership-Advertising-Marketing-Marketing Strategy-Strategic Partnerships-Brand Development-Social Media Marketing-Media Buying-Digital Marketing-Online Advertising-Media Planning-Integrated Marketing-New Business Development-Brand Management-Public Relations-Managed Services-Strategic Planning-Product Management-Finance/P&L Oversight-Consultative Engagement-Lead Conversion-Call Center Management-Customer Retention-Customer Advocacy
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Managing PartnerTransform Health Partners Jul 2023 - Present -
Ceo/PresidentCreate Impulse-Marketing & Advertising Jan 2013 - Jan 2024Bothell, Wa, UsOur clients range from startup/one location to enterprise F100/500. I run operations similar to an outsourced CMO, managing a talented, virtual team to drive social media, digital/online marketing, paid search, mixed media, TV/radio, and multiplay campaigns, as well as strategic business consulting, brand identity/development, and creative services. We influence online behavior through offline sources, transforming mere engagement to revenue capture. ***We’ve delivered five consecutive years of multimillion dollar results for clients across diverse sectors (Healthcare, Retail Electronics, Financial Services, Automotive, Nonprofit), and numerous others -
Chief Revenue OfficerAll That Ship Jan 2020 - Oct 2023All That Ship was founded in 2020 as a new concept and way for businesses to streamline their shipping processes while saving money on their shipping spend. Based on an aggregated 2.5 billion dollar shipping spend we provide our customers real time, multi carrier, rate shopping for all their shipping needs with our discounted rates.
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Senior ConsultantMistamerica Oct 2016 - Jun 2017UsI established a sales team (hiring/onboarding/training),and new sales processes, defined KPIs and Best Practices, and established a lead generation system. Exploration of a new market vertical (Residential), allowed us to evolve from pure B2B. ***New offering was “patio” version of the larger-scale, patented misting system that atomizes water and delivers a refreshing, outdoor breeze; quickly led sales from zero to $500,000*** Success with the ”patio” product opened-up a peripheral B2B opportunity (bars with outdoor seating, simulated beaches, etc.), increasing our commercial sales 20% in less than one year -
Senior ConsultantEviva Oct 2015 - Jan 2016Edmonds, Wa, UsI led a rebranding initiative, transitioning to an entirely new image, message, and naming convention. Chief concern was that already deteriorating sales pipelines would corrode completely due to the pivot, and the inherent challenges of a new marketing look-and-feel. ***SWOT analysis yielded opportunities to evolve organizational messaging across every touchpoint. Grew new partnerships, augmented lead conversion capacities, and implemented a successful patient follow-up program, significantly increasing cross-sell/upsell and client loyalty***These and other efforts delivered 10% sales revenue growth within one year -
Executive Vice President-Marketing And AdvertisingSono Bello Body Contour Centers Oct 2009 - Apr 2013Kirkland, Washington, UsI was recruited to join the company full-time after working with them at Destination Marketing. Our strategy required a great deal of marketing research and identification of target demographics—deciphering how to connect emotionally with customers through an integrated, multi-pronged marketing effort. ***I chose new company name key to the rebrand; employed online/digital/paid search, DRTV and radio campaigns. All copy sought to paint a mental picture. Across visual marketing, we selected models with attainable, non-intimidating traits. ***Developed relationships with new media; optimized website for SEO and lead generation, converting engagement to sales***Delivered $1M new sales first 30 days; tripled annual sales within three years ($20M to $75M); transformed from modest local Seattle roots to today’s $150M Aesthetics industry goliath -
Executive Vice PresidentDestination Marketing Oct 1995 - Oct 2009Mountlake Terrace, Wa, UsEarned regular promotions from start in Client Support. I oversaw daily operations and client strategy, and supervised our Media Buying and Client Services divisions. Managed client budgets from $100K to $25M annually. ***Led clients’ meteoric growth, including Car Toys and Sleep Country USA ($10M to $150M). ***Helped Mattress Firm double sales $150M to $300M within four years, and become the first publically-traded bedding retailer in the U.S. -
Account ManagerGeneral Motors May 1994 - Oct 1995Detroit, Michigan, Us
Corey Newton Skills
Corey Newton Education Details
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University Of Washington -
University Of The Pacific
Frequently Asked Questions about Corey Newton
What company does Corey Newton work for?
Corey Newton works for Transform Health Partners
What is Corey Newton's role at the current company?
Corey Newton's current role is Chief Revenue Officer.
What is Corey Newton's email address?
Corey Newton's email address is cn****@****lse.com
What is Corey Newton's direct phone number?
Corey Newton's direct phone number is +142578*****
What schools did Corey Newton attend?
Corey Newton attended University Of Washington, University Of The Pacific.
What are some of Corey Newton's interests?
Corey Newton has interest in Like Mine, Children.
What skills is Corey Newton known for?
Corey Newton has skills like Marketing Strategy, Branding And Identity, Brand Development, Brand Management, Media Relations, Digital Media, Media Planning, Media Buying, Media Production, Social Media Marketing, Digital Marketing, Copywriting.
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