Email Marketing Manager
• Oversaw, compiled, and managed a cumulative subscriber database of over 1 million customers across 125+ owned & operated properties as-well-as affiliates and national advertisers• Created engaging and effective email templates and artwork to maximize engagement and click-thru rates via effective graphic design and SEO usage• Large scale batch production of individually branded emails simultaneously across all properties in a fast-paced environment• Assisted the SVP of Digital Commerce and VP of Sales Operations and Marketing to ensure execution and creation of email and print campaigns, internal company documentation, and sales assistant tutorials• Worked with the WhatCounts email service provider to increase deliverability of all emails and reduce the amount of spam complaints and unsubscribes across a consistently high volume send schedule• Coordinated with local market advertising teams to ensure correct specifications while maintaining individual and company brand identity • Obtained and reported all relevant metrics for individual marketing campaigns – ex. open rates, click-thru rates, website impressions, subscribes/unsubscribes• Trained new and existing team members on correct platform procedures and quality control methods
