•Develop and evolve brand guidelines as needed•Lead conception and execution of high-level creative projects as assigned•Take design projects from brief to completion, providing new ideas, and translating data/insights into visual storytelling and creativity whilst working closely within the brand guidelines. •Design and create compelling and impactful creative assets using photography, video, typography, storytelling, illustration and motion design to boldly communicate the ideas•Support management and act as art director for third-party design agencies•Mentor and coach junior designers and interns• Develop initial layouts, storyboards or mock-ups for creative review

•Performed numerous redesigns; enhanced distinctive brand identity.•Ensured effective marketing, sales, and overarching brand communications by creating appealing visuals.•Amplified company visibility to cell phone manufacturers (OEMs) at C.E.S. 2023 by conceptualizing and designing a product catalogue

● Created illustrations for video production that adhered to client specifications.● Formatted graphics for print and online applications, and style guides for future projects.● Enhanced coherence of Google’s machine learning materials, by strategically executing illustrations andreformatting text.● Generated ideas and concept art for use on Discovery+ and Netflix programming.● Notable clients include: Google, Fish Eggs, Discovery+, Netflix, Twitter, and the City of Montgomery ArtCommission.

•Assisted New York Knicks and Cleveland Cavaliers’ brands to grow value by delivering NFT designs.•Ensured proficient development of NFTs and website assets from conception to execution by managing and administering the illustration team.

•Redesigned company website; boosted online traffic by 45%.•Nurtured efficiency of company communications by creating logos, stationary, and business cards.•Ensured adherence of created designs with brand guidelines and policies; met technical requirements.

•Transformed rough storyboard concepts into completed storyboards.•Generated fully rendered keyframe illustrations for the video team by utilizing storyboards.•Recommended and incorporated alternate art style; lessened art production time by 20% and sped up production by 1–1.5 days.

•Simplified designs; enhanced readability of instruction manuals.•Streamlined design; reduced paper use in instructional materials.•Developed illustrations for technical manuals, product specifications, and maintenance documents for enhancing understanding and driving engagement.

•Met the needs of students with diverse ability levels by drafting creative lesson plans.

•Prepared exhibition-related materials for group tours through collaboration with tour coordinators.