- North American lead for TV x TikTok measurement products- Marketing for Tentpole Events & Driving video-first narratives for TikTok- Led product adoption for TikTok's marquee creator-first advertising product, Branded Mission- Managed product adoption across Disney & Paramount books of business

- Managed Alpha/Beta product adoption for Media & Entertainment, Healthcare, & Telecom verticals

• Clients: Salesforce, Spotify, Covis Pharma, AMC, Universal Pictures, Jazwares, NBA• Lead GLOW’s paid media department, managing a team of buyers & analysts across a diverse portfolio of clients• Leverage problem-solving & interpersonal skills to maximize client-agency relationships• Engineer agency best practices for media planning, buying, optimizing and reporting• Spearhead new business development for the paid media department

• Manage GLOW's growing Paid Media Department

As a Senior Media Manager, I managed a team of two working on USA Network and on Bravo Network. Budgets for each individual show ranges from $50K - $1.5MM, and is focused on driving awareness/tune-in intent across all Social Networks/Google products. My main responsibilities include planning, management and thought leadership.

Manage all paid media planning, activating and reporting for 360i's NBC clients

My job as an Associate Media Manager on the NBC Account, within 360i's Integrated Media Department is broken down into four key parts: • Paid Media Planning After receiving a campaign briefing from our NBC clients, I then work to develop and to later present a paid media plan. Budgets for my shows range from $25K - $800K; Platforms most commonly used include Facebook, Instagram, Twitter, Google and Snapchat. Primarily we run on the major social networks, presenting to our clients who we plan on targeting, how we plan on reaching them, and with what creative we plan on serving them. After putting together a thorough paid media flowchart, I then present the plan to NBC. • Campaign ExecutionI personally work within all paid media platforms to execute the media buys. Through this, I am extremely comfortable with Facebook/Instagram Power Editor, Twitter Ads Manager, Google AdWords and Snapchat Ads. Throughout the execution process, I am personally responsible for daily management of all campaign budgets. I work closely with both the creative team and with the account management team to make sure that all paid promotion is executed in a timely manner. • Campaign ReportingI put together all paid media reporting for our account's campaigns. Typically for the lifetime of a show this includes Mid and Final Campaign reporting, All Agency Post-Mortems, and Weekly Data Hot-Sheets. Reporting is extremely important to this account; Through the extensive process, we are able to measure performance according to our KPIs and we are able to make optimizations. • Digital Media Thought LeadershipI have developed close relationships with representatives from all major social media platforms. Through this, I have become a thought leader both within our agency and with our clients as it relates to paid media. As a thought leader I participate on the agency's internal Facebook/Instagram platform, and I contribute to the monthly newsletter.

As the assistant to Epic Records' SVP of Digital Marketing, I worked closely on campaigns for artists such as Future, Ciara, Modest Mouse, Avril Lavigne and many more. My responsibilities ranged from brainstorming marketing strategies for tentpole record releases, to accompanying the SVP on all label related meetings, to developing workflows for department billing. More specifically, my responsibilities included: • Writing a monthly Epic Records newsletter • Daily social media management of Meghan Trainor, Fifth Harmony & Epic Records' social platforms • Liaising between artist managers, label representatives, and artists themselves • Working with Gupta Media to design custom paid digital media strategies • Participating in brainstorms and thought sessions to develop artist branding • Training artists on proper social media usage • Taking notes and representing the SVP of Digital Marketing in all label meetings • Working with reps from Facebook, Twitter, VEVO, Snapchat and more • Managing two digital marketing interns

• Produced and activated 100+ strategic partnership programs within Arts & Entertainment on Google+. I worked with these partners to grow reach, to increase audience engagement, and to maximize SEO • Successfully led to partnerships with each of the six major publishing houses (HarperCollins, Simon & Schuster, Hachette Books, Penguin, MacMillan, and Random House), as well as with Broadway shows such as Romeo & Juliet, Matilda the Musical, Les Mis, and The Phantom of the Opera. Other partners included Beyonce, America's Got Talent, and Madison Square Garden.• Produced a Hangout On Air with Random House, featuring 2013 Nobel Prize recipient Alice Munro and best selling author Margaret Atwood. This event marked the first public appearance by Alice Munro in nearly five years, as Random House and I utilized Google+'s proprietary technology to celebrate her Nobel Prize award. Over the video's lifetime, it has received over 50K unique viewers, 800K minutes watched, 200K social media impressions. Additionally, it has received organic press in NY Times, Huffington Post, The Telegraph, The Vancouver Sun • Implemented first Google+ partnership with YouTube and with Entertainment Weekly at Sundance Film Festival. These three Hangouts On Air included the cast of 'Dear White People,' George Takei, and the cast of 'They Came Together.' I leveraged relationship with Entertainment Weekly to bring them in as an exclusive media partner. This Sundance Film Festival effort received 30K unique viewers, 400K minutes watched, 100K social media impressions. Additionally, it received press in BuzzFeed and in Entertainment Weekly.• Managed the Books suggested user list, a key Google+ feature for content discovery and for user engagement. Additionally, I also managed my partnerships in Google+'s CRM.

• Ran street team marketing for all WEA & ADA artists throughout the city of Atlanta• Identified appropriate lifestyle stores, clothing stores, record shops, concert venues, skate shops, restaurants, and cafes for each artist's unique promotion. I created and maintained great relationships with each of these different businesses, allowing me to promote WEA & ADA artists continuously within them.• Maintained and grew WEA & ADA affiliated Facebook and Twitter accounts• Won a contest out of 100 college representatives for the most unique social promotion of 'Outasight's latest record 'I'll Drink to That.' • Organized multiple listening parties, ticket giveaways, newspaper interviews, and radio promotions.