Researcher and data scientist with over 15 years experience investigating human behavior, cognitive and neural processes. I specialize in mixed methods UX research - experimental and survey design, data modeling, and statistical inference - to understand user/consumer attitudes, opinions, and choice behavior. Survey Development and Analysis: My background in quantitative psychology provides deep insight to understand (and measure) people's thought processes, opinions, and beliefs. I employ best practices in survey design and development to ensure that we are measuring what we want to measure. I use advanced statistical analysis like principle component analysis to validate and improve survey questions, and general linear modeling and predictive models to provide a deep dive into respondent's data - moving beyond simple summary statistics (e.g., 80% would take this course again) to identify predictive factors (e.g., users perception of platform legitimacy is the primary predictor of app engagement).Expertise in decision behavior, psychophysics, cognitive biases, and heuristics (mental shortcuts): My primary research focus has been understanding how cognitive limitations and biases affect behavior and decision making. I emphasize how factors like confirmation bias and in-group bias influence perceptions and group dynamics. I can guide your organization to employ empirically-based strategies to mitigate and reduce the effect of such biases so that groups with diverse and inclusive membership can operate efficiently and optimally. I can improve development of educational material through the lens of cognitive limitations, e.g., ensuring educational/training content does not tax the limits of working memory capacity. Education and meeting facilitation: I have experience teaching, lecturing, and giving scientific presentations to people from a range of backgrounds and educational levels. I have presented complex scientific research to 6th graders, college students, experienced researchers, and industry leaders. I tailor educational content to match the interests and knowledge base of target audiences, leading to improved comprehension and engagement with presented content. I also have experience facilitating scientific panels, organizational meetings, and online discussion platforms.Translating Science to Industry: I've worked for companies like Facebook/Meta and Netflix to utilize empirically-based approaches to improve user experience and engagement, and developed metrics and interventions to improve employee efficiency.