Corey B. Email and Phone Number

Responsible for leading product marketing initiatives to support the adoption of xDome, Claroty's modular, SaaS cyber-physical systems (CPS) protection platform. ▶️ Demand Generation Content Creation: Crafting technical marketing collateral, including whitepapers, blog posts, solution briefs, and email marketing materials. These materials support demand generation and reinforce that Claroty is a trusted industry expert to guide prospects along their CPS resilience journey. ▶️ Competitive Intelligence Management: Keeping internal teams informed and equipped with the latest competitive insights, enabling them to engage prospects, clients, and partners effectively. ▶️ Sales Enablement: Delivering high-impact sales enablement materials, including presentation decks, collateral, and training resources that empower sales team to guide prospects through the CPS maturity journey. ▶️ Product Launch Support: Collaborating cross-functionally to plan and execute successful product launch activities.

Responsible for overseeing demand generation and field marketing initiatives for a leading OT/ICS cybersecurity platform. Trusted with researching and establishing content strategy for Industrial Defender’s social media channels. ▶️ Developing effective solution messaging that reflects the strategic value of Industrial Defender products through differentiation.▶️ Creating technical marketing content including blog posts, product solution briefs, buyer’s guides, research papers, and more.▶️ Executing demand generation campaigns within HubSpot to include product launches, lead generation, brand awareness, nurture campaigns, and account based marketing.▶️ Empowering sales team with product trainings, digital campaigns, and field marketing initiatives.▶️ Launched a podcast in 2022 to position internal subject matter experts as thought leaders in the industrial cybersecurity space and create affinity for Industrial Defender. ▶️ Driving brand awareness in Public Relations efforts for product launches, strategic partnerships, and executive team announcements.

Responsibilities included strategizing, implementing, and maintaining all email communications via marketing automation platform. Trusted with establishing overall strategy and messaging for global social media campaigns.▶️ Executed global multi-channel marketing campaigns to generate leads, nurture sales prospects, enhance customer retention, and influence revenue.▶️ Collaborated with sales, copywriting, graphic design, and third-party marketing teams to create engaging content that provided value to prospects and nurtured them through the sales funnel. ▶️ Analyzed campaign performance to identify opportunities for improvement and optimization.▶️ Managed all aspects of paid LinkedIn campaigns including budget, graphic design, A/B testing, and retargeting.▶️ Doubled Beeline’s LinkedIn following and increased web traffic by 20 percent by executing email and social media campaigns that positioned Beeline as the leading extended workforce platform.

Responsibilities included applying strategic communication skills to inform donors and serve their needs, ensuring an unparalleled donor experience across all avenues of engagement. ▶️ Crafted organizational messaging in collaboration with the WWP Public Relations team to respond to trending donor inquiries.▶️ Analyzed donor sentiment toward WWP and advised supervisors of trends.▶️ Coached and inspired call center agents to apply emotional intelligence and interpersonal skills to provide an exceptional donor experience.▶️ Acted as subject matter expert for the donor experience with tact and professionalism.

Responsibilities included assisting account executives in all stages of strategic public relations campaigns.▶️ Designed a nonprofit-focused internship and worked with multiple organizations across Northeast Fla. including First Coast YMCA, Gator Bowl Charities, First Coast Kids Triathlon, Art with a Heart in Healthcare and One Spark.▶️ Performed public relations duties by writing press releases, developing targeted media lists, monitoring media coverage, and providing behind-the-scenes support during press conferences. ▶️ Compiled and analyzed media coverage to convey ROI to agency clients and strategize on how to improve future campaigns.

▶️ Developed public relations materials including targeted media lists and press releases.▶️ Conducted media contact and media outlet research using Vocus PR Software.▶️ Prepared briefing documents with background information and pitching points for client meetings. ▶️ Compiled news media clip reports in order to convey return on investment to clients. ▶️ Drafted pitches to local news media.

▶️ Spearheaded a weekly YouTube video series showcasing local tourist attractions in Gulf County, Fla.▶️ Drove a significant increase of web traffic to the Gulf County Welcome Center’s website, VisitGulf.com. ▶️ Managed multiple clients’ presence on social media outlets including Facebook,Twitter and YouTube.▶️ Assisted in office management duties such as updating client databases, assembling displays for conferences and routing phone calls.