Lead web strategic planning, optimization, design, functionality, analytics, and digital marketing strategies for Missouri State University websites.Develop strategies and implement plans to enhance university enrollment, retention, and brand awareness throughout the college consideration marketing funnel.Support University's communication by formulating comprehensive short- and long-term goals and objectives, prioritizing tasks accordingly, and efficiently managing personnel, budgetary, and technological resources dedicated to web services. Provide expert consulting to key stakeholders, on matters pertaining to web strategies, opportunities, challenges, and recommendations. Administer planning, analysis, design, implementation, and maintenance of university website, ensuring seamless information architecture, cohesive design, and user-friendly experience, backed by insightful analytics. Develop comprehensive guidelines / training materials for content editors by collaborating with various departments / groups. Conduct website performance audits and deliver guidance / consulting services as needed.Serve as Digital Lead on President's Council for Accessibility to manage online content and ensure compliance with digital accessibility requirements in both digital and in-person contexts. Identify and implement appropriate tools and resources. Lead digital implementation of the university's long-range plan, including the seamless realignment of multiple colleges, departments, and programs.

Oversaw day-to-day operations, project management, client relationships, budgets, KPIs, agency resources, and collaborations with 3rd party agencies. Acted as daily coach and agile player, leading creation and implementation of growth initiatives and innovative solutions for national and regional clients. Managed cross-functional teams specializing in digital marketing strategy, social media, campaigns, e-commerce, design, and web development to ensure achievement of strategic objectives and on-time execution initiatives and activations within deadlines / budget constraints. Delivered strategic leadership to web development and design team by guiding through strategy development, creative thinking, content creation, technology decisions, quality assurance, and deployment for websites, digital programs, integrations, and ongoing optimization. Communicated complex digital scenarios to stakeholders in non-technical terms, aligned with project strategy and execution. Fostered relationships with external SEO agencies, brand agencies, PR agencies, creative contractors, development contractors, and agency partners to ensure achievement of unified omni-channel objectives. Delivered creative direction to the design team, both visually and in messaging to ensure cohesive brand messaging across all digital and offline initiatives.Led design, development, and implementation of creative digital marketing strategies, brand management, websites, and capabilities to drive engagement and growth across the marketing funnel for clients.Identified and tracked business opportunities for clients, create plans and scopes of work, and execute digital marketing and web strategies based on analytics, customer insights, and business objectives.Client Sample: The Wine Group, Franzia Wines, Cupcake Wines, Skyy Vodka, Van Gogh Vodka, R. Standard Vodka, Hungry Jack, Modern Table Pasta, Basic American Foods, Kuat Racks, Ole Hickory Pits, True Refrigeration and more.

Led and managed strategy. marketing initiatives and execution for clients such as Nestle Foodservice, Nestle Canada and Nestle Beverage brandsResponsible for project profitability, budget tracking, project management, project success and reporting. Managed and led a team of designers, account managers, account representatives and interns. Establish team goals, benchmarks and responsibilities.Implemented client sales team education training programsDeveloped web strategies and digital tools for various clients and internal resources

Developed marketing plans and execution for various Food Manufacturing clients including Tyson Foodservice, Cattlemen’s, and French’sResponsible for client project strategy and management Responsible for client profitability and budget trackingDeveloped marketing strategies and execution for various Home and Building Product Manufacturing clients including USG (United States Gypsum), TAMKO, Butler