Corey Cronin Email & Phone Number

Salem, MA, US

Salem, MA, US

• Chief storyteller and brand strategist that is responsible for developing, implementing and measuring a comprehensive marketing and communications program that effectively supports the university’s annual recruitment.
• Plan and execute strategies that support campus-wide recruitment, retention, outreach, image management, internal and crisis communications, media relations, and fundraising goals; recently led the strategy and.
• Direct all advertising efforts including print, billboards, radio, online, social media, cable, email campaigns, direct mail, and digital efforts—Google AdWords, search engine optimization, data matching, geo-fencing.
• Partner with many academic and administrative areas to increase awareness of their offerings and programs, including advancement, president’s office, academic affairs, enrollment, student life, continuing education.
• Using agile project management, lead more than 2,500 branded print, video and digital projects annually for nearly every campus department
• Lead results driven university-wide organic and paid social media efforts across several platforms—Facebook, Twitter, LinkedIn, Instagram, SnapChat, TikTok, and YouTube

Salem, MA, US

• During the DeCordova director transition, I led all museum operations including personnel, $5m budget development and management, conflict resolution cases, and legal matters
• Managed the development, membership, education, visitor services, facilities, retail, and function departments, and museum school operations
• Netted more than $350,000 at a fundraising auction during the one of the worst financial periods in U.S. history
• Developed press and audience building strategies for regional and national recognition with the goal of increasing audience and donations
• Worked closely with the development department to solicit corporate and individual donations, and create graphic and media recognition programs
• Gave interviews directly to all media forms and arranged conferences for other staff

• Responsible for developing marketing strategies and articulating BB&N’s vision to potential families, current parents, students, faculty, staff, alumni, and the media through verbal, printed and electronic outlets
• Worked closely with the development department in prospect identification, strategy and managed the launch, messaging and publications of Opening Minds, a $67 million capital campaign
• Managed external communications including ongoing press relations and crisis management
• Designed and produced nearly all internal/external communications; including a 64-page tri-annual alumni magazine, monthly eight-page newsletter, external and alumni website, admission materials, and numerous.

• Coordinated ongoing projects in Croatia, Bosnia-Herzegovina, Japan, and Cambodia along with special initiatives in other countries
• Developed and managed departmental external and internal resources, including leading all fundraising efforts in accordance with Harvard and USAID standards
• Provided technical assistance and training in areas such as communication, marketing, fundraising, financial management, and outreach to project partners
• Frequent travel to manage staff, administrative and fiscal tasks of overseas offices

• Designed and implemented marketing, development, public relations, and direct mail programs and other audience building techniques for clients
• Successfully used the techniques of capacity building, direct mail, donor renewal, new donor acquisition, planned giving, endowment building, and special events
• Clients included: Harvard Medical School; The Philanthropic Initiative; Unitarian Universalist Service Committee; Civil Rights Project; St. Luke's Community Services; Boston Adult Literacy Fund; Foundation for Children.

• Managed local, national and international media relations for the world's largest art theft
• Complete responsibility for fundraising and public relations
• Raised revenue for operating support and program funds for music, education, conservation, and security departments; and initiated annual fund and planned giving programs

Masters Of Arts, Communications/Rhetoric

Bachelor’S Degree, Accounting/Finance