- Identifying opportunities to innovate and capture market opportunity, then creating the go-to-market strategy, validate & scale. Responsible for introducing Article's interior design services, 3D visualization tools, persistent free shipping offer, paper catalog and targeted direct mail campaigns. Also trialed many more initiatives that didn't work out as well.- Defined strategy and messaging for every large marketing campaign between Nov. 2018 - July 2020. Led Article's sale strategy until July 2022.

Responsible for increasing customer LTV by means of repeat purchase or increased cart size.- Mapped customer journey and identified/prioritized most promising retention opportunities- Set up retention KPI's and reporting- Grew/optimized email as a marketing channel- Piloted several retention-focused projects, including testing a referral program

- Led the pilot that tested out a new organizational "squad" structure that the team continues to use- Led the "Evaluation Squad", responsible for customer acquisition- Working with senior management to guide departmental strategy- Incorporated Google Ventures Design Sprints into the marketing department's campaign planning process- Built the Unbounce Startup Package (http://unbounce.com/startup-package)- Responsible for managing Unbounce's paid media budget with the help of our agency

- Managed and lead the marketing team while our Director of Marketing was away on maternity leave, reporting directly to the CEO. - Grew the team from 5 to 14 in less than 1 year and built the new team structure to accommodate hyper-growth.- Managed 6 direct reports who were growing teams themselves.- Built systems and processes for our growing team to speed up the velocity of our marketing campaigns while maintaining our high standard of quality and thoughtfulness.- Opened up a profitable new marketing channel for the company - paid media.

- Responsible for the strategy and planning of customer acquisition focused marketing campaigns, including webinars, ebooks, co-marketing and product feature launches.- Implemented the digital analytics strategy for the marketing department using Google Analytics and KISSmetrics.- Reported on the monthly success of the department and optimized campaigns and landing pages.- Generated 35,000+ leads through content marketing and co-marketing campaigns and opened up a valuable new strategy for the company - ebook swaps with partners.- Built lead nurture campaigns in MailChimp to inspire marketers to use Unbounce.- Did all of the above while constantly being held to the highest standard of quality.

Eat St. Digital started as an iPhone app for the international cooking show Eat St. Using the app, hungry people across North America could locate their city's best food trucks. After raising capital, we expanded Eat St. into a website, ebook, physical book, blog and thriving online community of food truck fanatics.- Raised $250,000 from the Bell Fund to make critical product and website improvements.- Managed the creation, improvement and monetization of the app.- Sold in-app advertising to companies in the food industry.- Responsible for all online marketing (website, content, community, PR, strategic partnerships) resulting in more than 500,000 app downloads.- Hired and managed the team of 7, including a Product Manager, Developers, Designer & Community Managers.- Managed the production of the Eat St. Cookbook, published by Penguin and the interactive ebook version by Emily Carr University.

- Consulted on digital marketing strategies for the sales team to deliver to clients.- Managed up to 30 clients at one time, involving consulting on strategy, placing ads, writing copy and optimizing campaigns.- Serviced both national advertisers (like BMW and Volkswagen) and public mining companies.- Managed 3 direct reports and our ad operations agency.

- Supervised a crew of 23 employees.- The Workforce Crew ensured the bus drivers at the main bus depot for the 2010 Vancouver Olympics were equipped for their bus routes 24 hours a day.- The department was responsible for a wide range of tasks including HR and payroll duties, customer service and distributing driver security clearance.- Responsible for scheduling and operations, and ensured our team was focused and effective in a rapidly changing environment.

- Created advertising strategies for companies like Rockstar Games, PopCap Games and Hasbro.- Project managed the creative department on behalf of our clients.- Managed the ad serving of all campaigns across Gizmodo.com.au, Lifehacker.com.au, Kotaku.com.au, and Popsugar.com.au. - Executed digital marketing strategies across Allure Media's properties on behalf of my clients, including OMD, MediaCom, Universal McCann and Mindshare.

- Built digital advertising strategies for Expedia, Ontario Government, Winners and Audi at the time of leaving. Worked on 30+ more accounts in previous years.- Planned, negotiated, bought, served and optimized ad campaigns.- Specialized in acquisition-focused strategies using digital banners, rich media, video and PPC.- Managed one direct report.- At the time, we were the fastest growing digital media buying department in Canada (went from 7-28 employees over 3 years)

Negotiated, bought and managed TV ad campaigns for Hershey, Revlon and Red Bull.