Senior Product Marketing Manager, Traffic Management
Manchester, Nh, Us
(Dyn was acquired by Oracle in November 2016)- Led go-to-market initiatives for Dyn’s flagship Traffic Management platform, including product launches, positioning, win/loss analysis, and Sales enablement.- Analyzed market performance, external trends, and competitive positioning to assist Product teams in defining product requirements and market opportunities.- Led positioning for newly established Internet Performance Management market, resulting in strong traction among analyst community and was ultimately a critical component of Dyn's acquisition by Oracle.- Developed and consulted on demand generation collateral and presentations to deliver sales opportunities and increased pipeline.