Responsibilities:Manage marketing and web for a full-service apparel design house specializing in outdoor, sports and technical apparel clientele. Own the product vision, roadmap, definition, and prioritization for entire company branding. Supervise the customer experience and support all members of the sales team with collaterals. Work with client companies such as: Zumiez, Suzuki Motorcycle USA, Simpson Racing, and Sparco USA to provide complete turnkey apparel development and manufacturing solutions.Key Accomplishments:Set a new vision and brand roadmap which expanded manufacturing categories for a growth from 10% profit margin to a +30% profit margin in 12 months. Personally responsible for 500K in sales expansion in 2015. Rebuilt design and marketing materials from the ground up: including web site UI, online presence, SEO, company branding, product images, email outreach, and overall brand language. Skills Utilized: Website and UI development, WordPress, SEO, Google AdWords (advanced campaigns), Google Analytics management, marketing projections, design trends/forecasting, marketing/design protocols, direct print ads, apparel design (tech packs), client artwork, product line sheets, clothing labels, clothing hang-tags, apparel POP, trade show materials, press releases, videos, web ads, email blasts, sales sheets, magazine ads.