Fractional CMO For Hire

I cultivate magic for Cannabis companies.

Helping the Indigenous and Minority communities of North Carolina achieve the recognition and financial stability they deserve.

Founders Live is a global venue that gives modern entrepreneurs the chance to earn recognition, gain opportunities, connect with other entrepreneurs, and fast-track their businesses.Founders Live is a social platform and media channel created by Nick Hughes to inspire, educate and connect entrepreneurs around the world.The Founders Live experience is built around unique 99-second pitch competitions in more than 60 cities globally, which burst open additional pockets of creativity and entrepreneurial growth.

Created a broad-spectrum brand identity for Chris Collins Inc, Syndicate X, and Business Outlaws.Key Results Include: - Produced and Marketed the live call-in business advice podcast The Business Whisperer and the Business Outlaws podcast with Chris Collins and BigMike Straumietis. Guests included Mike Tyson, Dame Dash, Rick Ross, “Boston” George Jung, to name a few. - Ran a team of videographers, graphic designers, web designers, and funnel experts to create web and social media assets for both clients and internal use. - Packaged content and built programs to sell video training courses, books, and events for entrepreneurial success utilizing Facebook, Amazon, and Google ads.

Developing launch strategies for a multitude of start-up initiatives under the DTLA Wholesale umbrella.Key Results Include:- Project lead on domestic manufacturing, distribution, and branding efforts of a medical grade beauty product line.- Website, social media, and event architect for apparel company focused on highlighting local designers.

Produced the Third Annual Fair Trade Fashion Show, a unique fundraiser using fashion as a platform for education and awareness around the realities of modern slavery.Key Results Include:- Established product and financial sponsors in food (Bare, Au Lac, Plant Alchemy) and beverage (Harmless Harvest, FAIR Liquor, Boxed Water) to provide for the 300+ attendees and staff.- Directed team of social media strategists, field marketers, and media outlets to expand the breadth of the campaign from prior years.- Worked directly with Bead & Reel and Free The Slaves top executives to secure funding for 2017 anti-slavery actions, whose work in 2016 saw 1,123 people freed from slavery and 59 slave owners arrested.

Direct end-to-end marketing for a global technology company specializing in retail applications of advanced composite materials sold both online and through big-box retail and mobile provider chains.Key Results Include:- Oversaw all social media and digital strategies globally- Took Evutec's presence in T-Mobile from 5 test locations to every store nationally (roughly 5300), Apple from 20 test locations to every store globally (531 locations), Best Buy from zero stores to 1,053 nationally, Target from zero stores to over 600 nationally, and Walmart from zero to their global online store.- Produced videos for retail training and advertising- Coordinated with Apple, BestBuy, Target, and Samsung to create products and campaigns specifically for their brands- Met with leadership at major retailers including Target, BestBuy, and Verizon to increase sell thru rates- Designed and created booth spaces for major industry shows including CES and CTIA- Created content and curation for packaging of the latest iPhone and Samsung releases

National Sales Manager in charge of bringing brand awareness to the market for the Ascent Solar retail leg, Enerplex. To assist the company in transitioning from government contracts to the commercial market, my duties were to create expansive development in new locations, train the sales staff, generate event potentials and collateral for brand awareness, and report to corporate with strategies on stabilizing PnL while increasing ROI.Key Results Include:- Oversaw sales/marketing growth and development of retail Enerplex locations throughout California, Nevada, Texas, & Colorado.- Created strategic Social Media Marketing and event campaigns across multiple platforms, focusing on branding and retail tie-ins.- Implemented daily/weekly national web meetings for sales training and product development, conducted to the entire Enerplex staff.

As the face of Rabbl for both our team of Artist Outreach Managers and artists/performers, my day to day duties involved strategically planning and optimizing campaigns (including Social Media Marketing, Email, and Inbound/Outbound call training), actualizing team directives (Tracking and Reporting AOM production), and establishing relationships with venues (Contracted Partnerships). The core directive for all aspects was to drive new clients to the site while cultivating the current constituents.Key Results Include:- Personally hired and trained over ninety Artist Outreach Managers in multiple key markets- Created strategic partnerships with notable brand venues (most remarkably The Viper Room & The Roxy in LA and The Double Door in Chicago)- Implemented Social Media Marketing efforts that resulted in upwards of an 800% increase in page views- Improved the overall number of band/artist created Rabbl’s by over 300% in a single quarter

Working for a boutique agency, the role of Marketing Director with Entity Global Marketing granted me the ability to regularly change my focus pending on the campaign needs. This enabled my overall growth on every aspect of a project from initial creative, to client pitch, and fruition of execution. It was this fluidity that facilitated seamless transitions across departments and allowed for a company of our size to secure Fortune 100 clientele.Key Results Include:- Led concept creation and execution of large-scale marketing programs such as Project Art: Chicago which highlighted brand awareness for clients (including Moet Hennessy, Absolut, Fiji Water, and Yelp) resulting in over 100,000,000+ multi-channel impressions and viral videos with over 300,000 views in a 2 month period.- Compounded awareness of Project Art: Chicago through microsite and blog production, administration, and outreach. Multiple posts from this initiative were reblogged by Kanye West, Complex Magazine and Lupe Fiasco among others.- Created Turnkey Field Staff (www.trustthetfs.com), a subsidiary of Entity Global Marketing, to facilitate our event staffing needs; it has since grown to a database of over 10,000 agents nationally.- Collaborated on marketing initiatives with VP level executives across several client relationships to create tailored innovative marketing campaigns (Clients included Sony, Tropicana, Microsoft, HTC, Red Bull, Asics, and many more).- Created, implemented, and managed customer campaigns tracking ROI and retention.

Shortly after opening their doors, Sculpt Medical Spa was deep in the red with no signs of improvement. I was brought in to oversee general operations, create and actualize a sales/marketing strategy, and establish profitability.Key Results Include:- Led marketing campaign on a minimal budget and grassroots platform using Social Media Marketing strategies and CTA/Billboard campaign with 1.5M monthly impressions and highest grossing one-day sale Groupon had posted to date ($85K).- Managed retail operations leading to over a 225% increase in business.- Built high-end medical spa to profitable revenues of over $350,000 within the first year.

Priding myself in matching our clients with the perfect venues for their events, I created an expansive network of event producers, technical directors, designers, food service experts and art directors becoming one of the most established names in the local industry.Key Results Include:- Created and implemented events for large-brand clients (including Heineken, Corona, Budweiser, Malibu, and Air Jamaica) as well as local businesses/venues.- Designed the New Music Live brand running weekly events around Chicago showcasing live performances from established and upcoming artists, including Kanye West, Rhymefest, Dilated Peoples, Slum Village, Sean Paul, and more.- Managed account relationships with beer/liquor sponsors (Heineken, Appleton, Guinness, Bacardi) major record labels (Atlantic, Universal, VP Records), local bars and clubs (Funky Buddha Lounge, Soundbar, Spybar).

- Led company through planning and launch, created operational processes, developed and executed marketing strategy, wrote grant proposals and cultivated business relationships.- Trained skilled sales staff on the handling of both warm and cold outbound call leads in the procurement of funds. - Created fund raising campaigns for Lyric Opera, Milwaukee Public Museum, Easter Seals.