Directs corporate marketing programs and works closely with restaurant operators to develop tailored store based marketing initiatives that build brand awareness and progressively grow sales. Leads strategy, planning and execution of brand development and integrated marketing communications programs across all lines of business and functions. Monitors and reports effectiveness and ROI of all marketing initiatives. Manages corporate and store marketing budgets. Leads and collaborates with store level managers on grassroots marketing programs. Manages external marketing vendors and marketing technology. Leads and develops internal creative talent. Led Pizza Lucé marketing and branding from small startup to multi-unit chain with deep market saturation and industry leading sales and traffic per unit.

Led and planned programming committee. Led committee members, responsible for planning monthly events and recruiting high level speakers to speak to MN AMA members.