Digital Activation: Search, Social, Programmatic and Direct IO

Clients' work included:Wells Fargo

Digital Activation, Search, Social, Programmatic and E-commerceClients' work included:GlaxoSmithKline (GSK)SAP

Clients' work included:Volkswagen of America

Clients' work included:Dell Consumer and Small Business

Clients' work included:Volkswagen of America

• While retaining responsibilities of Search Analyst (see below), additional responsibilities include: • Oversee strategies for additional accounts • Manage teams and execute account strategies • Identify opportunities for cross-team growth (PPC, Social, Programmatic, SEO, etc) • Growing thought leadership opportunities and speaking at industry events • Attending conferences to stay on top of industry trends and best practices • Work with sales on new business development opportunities, & continued to grow current clients • Maintain and grow core vendor relationships with Google, Bing, Kenshoo, etc. • Work closely with creative, programmatic, and social teams during cross-sell opportunities, new client pitches

• Manage and optimize paid marketing campaigns across search and retargeting platforms• Manage and optimize campaigns across social media platforms: Facebook, Twitter, Pinterest, LinkedIN• Work directly with clients to communicate campaign results, strategy, issues or needs• Lead client calls and maintain client satisfaction through transparent communication• Report on campaign results, perform data analysis, and optimize campaigns to reach client’s KPI• Assist clients with account set up and troubleshooting; ensure tracking is implemented correctly• Test new beta programs and vendors for improved campaign performance• Collaborate with SEO, creative, and sales departments for proposals and cross-department solutions • Attend industry conferences representing Direct Agents• Work with ad sales team to help highlight and target key accounts to bring in for PPC distribution• Audit paid search accounts for potential clients; providing recommendations and identifying areas for improvement• Research and collaborate with third party vendors in order to best meet client goals (Kenshoo, Criteo, Mobile App Tracking, AdParlor, and Localytics)

• Learn to fully understand Adwords & Bing paid search platforms, including keyword development, account setup, ad creation, content network, match types, quality score, negative keywords, enhanced campaigns, PLA's, dynamic retargeting, conversion rates, etc.• Maintain up-to-date knowledge of best practices, strategies and latest developments in paid search. • Manage daily execution of clients paid search campaigns.• Work with search team and directly with clients to communicate campaign results, strategy, issues or needs. • Custom develop and implement performance driven campaign strategies for clients in a variety of verticals. • Assemble, deliver and communicate weekly reports. • Research and understand the market. • Analyze and optimize campaigns from a variety of perspectives including keyword/ad copy, CTR, conversion rates, seasonal/geographical trends, search queries, landing page, conversion funnel, quality score, competitors, distribution channels, etc to achieve maximum ROI for clients.

• Account manager for SEM, SEO and web products for over 250 clients.• Work directly with a team to develop a strategic online marketing plan for business owners.• Manage a book of business valued at over $250,000 per month.• Prepare analytics and ranking reports to present to clients and management.• Develop relationships with new clients and nurture current client relationships.• Member of the IDEA committee for the New York City office.• Nominated for Presidents Club in 2014 (top 5% of channel). Awards and Accomplishments• Consistently ranked as a top performer in the company’s key metrics.• Retained 112% of book value in the first month with a fully ramped up book of business.• 3rd biggest book of business in the company.• Ranked as the top consultant for highest book of business retained for four consecutive months (January, February, March and April 2013).• Highest budget increase in the company in May and September, 2013.• Nominated for Presidents Club in 2014 (top 5% of the channel).• Award of Excellence for July Top CS-Local Retention.• Award of Excellence for New York October’s Top Performer.• Awarded two Big Apple Luncheons.

ZocDoc is a professional booking platform for doctors that is revolutionizing the healthcare industry. Users go online to search, find and book a doctor, dentist or other healthcare professionals, and can even make same-day appointments thanks to ZocDoc’s real-time access to doctors’ schedules. Over 1.3 million people use ZocDoc to find a doctor or dentist each month.• Responsible for making the initial contact and introduction of the company with doctors in select West Coast territories to set up appointments for outside Sales Representative to pitch and close the sale.• Gained knowledge and experience in cold calling and how to gain entry to Prospects as well as how to counter any pushback.• Became proficient in SalesForce CRM.• Proven passionate and hard working; consistently performed at one of the highest levels of call activity.