Spearheaded the development of comprehensive content strategies, positioning PourMyBev and proprietary brand, PourMyBeer, as a thought leader in the self-pour beverage industry. Executed successful email marketing campaigns, consistently exceeding industry benchmarks for engagement and conversions. Cultivated strategic partnerships with industry experts to amplify PourMyBev’s reach and credibility. Ensured a cohesive brand voice and messaging across all marketing channels. Masterfully optimized SEM and SEO efforts, driving significant organic growth and surpassing key marketing performance indicators.

Led the development of comprehensive content strategies, including blog articles, whitepapers, and research reports, to position Provi as an industry thought leader. Successfully managed email marketing campaigns, driving higher-than-average engagement and conversions. Collaborated with industry editors-in-chief to secure partnerships and content exchanges. Ensured consistent brand voice and messaging across all marketing channels. Optimized SEM and SEO efforts to drive organic growth and achieve measurable marketing KPIs. Successfully implemented a content distribution strategy that generated an average of $10M in sales each year. Optimized the editorial calendar and SEO strategy, resulting in a 70% increase in year-over-year traffic to Provi's blog, The Craft, and a 120% increase in organic traffic. Developed lead-generation resources that garnered a 120% increase in leads year-over-year.

Owned BentoBox’s content marketing strategy, planning, and execution, overseeing the creation of thought-leadership blog articles, resource guides, and annual reports. Managed a network of freelance writers and collaborated with the content team to enhance brand visibility, drive organic traffic, and generate qualified leads. Worked cross-functionally to support strategic company initiatives and product launches. Provided regular performance updates to executive leadership. Contributed to paid content initiatives, developing assets to align with demand generation and growth marketing objectives.

As a Sales Specialist at BentoBox, I was responsible for driving sales and revenue growth by effectively positioning and selling BentoBox's restaurant technology platform to a diverse client base. I cultivated strong relationships with restaurant owners and operators, understanding their unique needs and challenges to provide tailored solutions. My role involved conducting in-depth sales presentations, negotiating contracts, and closing deals to meet and exceed sales targets.