_Owned the end-to-end consumer experience for Amazon Fashion across all digital touch points (owned and media) driving new customer acquisition, Prime membership, repeat purchase, and cross category purchasing behavior_Influenced and evolved the Amazon App and Amazon.cn CX and UX elements in order to deliver on the unique needs of the Fashion-obsessed customer _Expanded commerce capabilities into social media and emerging platforms such as WeChat Mini-Programs _Aligned with global partners to ensure consistency of brand voice and to adopt traffic, merchandising, and engagement best practices

_Formulated and enhanced the digital ecosystem of experiences for consumer interaction with the Brand as well as the enablement of store employees_Crafted the vision for and informed the business requirements for core omni-channel pillars including Universal Customer Profile, Shared Cart, and Personalization_Delivered the vision for digital experiences within New Store concepts taking into account principles of human interaction and mobile-first design by leading projectsthrough concepting, prototyping, piloting, and launch_Responsible for the development of the consumer experience in Retail enabled by the My Verizon App including enhanced check-in, product scanning/shopping, and self-guided device diagnostics

_Defined and managed the holistic vision of Samsung’s Omni-Channel experiences with a focus on extending the conversion and storytelling capabilities of Samsung.com_Provided leadership and drove strategy to expand beyond the Samsung.com platform and extend best-in-class shopping experiences into multiple channels including the new Samsung 837 experience space, Retail, and other offline experiences_Re-defined the Samsung Apps storytelling proposition across all device platforms on Samsung.com_Partnered with the Media, Content, and Services Center of America (MSCA) organization on developing enhancements to Samsung Apps to augment the consumer’s experience in offline environments (i.e. beacon notifications, exclusive product and content experiences, and appointment setting capabilities) _Partnered with the Consumer Engagement team on a 360-degree plan to drive deeper understanding of user’s behaviors and interactions with the Brand in order to foster impactful and on-going engagement through targeting, personalization, and contextualized experiences

_Devised methods for extending the use of Nike Mobile Apps (i.e. Nike+ Running, etc.) to the Retail environment in an effort to help personalize the consumer’s experience based upon App usage and behavior_Developed digital tools that helped facilitate the transfer of product education materials to our sales associate and feedback loops to World Headquarters_Extended mobile and interactive experiences to retail activations at key Sport Moments (i.e. Super Bowl, World Cup, etc.)_Pursued new compelling and connected technologies, including social media and mobile, to deliver ‘smart’ shopping solutions that provided ubiquitous access to the Brand and products_Developed synergies with Global Brand Marketing to develop reporting systems for online platforms and in-store digital experiences that were used to evaluate overall performance, influence potential user-experience changes, and leverage consumer data

_Led the briefing, development, and execution of digital retail experiences for the largest cross-category initiative in the history of Nike (the launch of Nike+) consisting of consisting of comprehensive online “hubs” on each key partner’s digital commerce platform, as well as immersive product trial and storytelling in-store that encompassed sales associate demos and touchscreen experiences_Envisioned and executed new retail digital retail experiences utilizing touchscreen interfaces and gesture-based technologies (Kinect) that enabled in-depth product benefit storytelling for key national retail partners for on-going storytelling as well for high-profile events such as the World Basketball Festival and Chicago Marathon_Established Nike “owned” digital experiences and new platform development (HouseofHoops.com) to drive revenue growth for Nike and Foot Locker_Pursued new compelling and connected technologies, including social media and mobile, to deliver ‘smart’ shopping solutions that provide ubiquitous access to our Brand and products

_Extended category-driven pinnacle retail experiences to online (Nike Track Club/ Finish Line; House of Hoops/Foot Locker; Field House/Dick’s Sporting Goods) through elevated digital storytelling experiences on the respective partner retailer websites thus capitalizing on retailer site traffic, existing relationships, and consumer touch points_Drove digital innovation at retail through Nike “owned” digital experiences and new platform development (Nike-produced experiences, mobile, social media, location-based, etc.) that drove revenue growth, including an interactive touchscreen experience in all North America House of Hoops locations _Briefed and delivered compelling content that educated and inspired the consumer (athlete inspiration, designer interviews, technologies, product demos) for key initiatives across categories and utilized for all digital commerce platforms including Nike.comElevated digital category expressions_Partnered with Nike Category teams to aggressively leverage assets to deliver appropriate creative for e-commerce through the development of the first Global Digital Commerce Directive for NikeStore.com and wholsale.com

_Developed and directed the digital strategic plan for the extension of the Finish Line Amplify Running in-store experience utilizing eCommerce, social media, mobile applications, and email marketing to beacon key brand initiatives and product stories_Used consumer 360-degree immersion and macro trend research to determine the relevance of new digital technologies - resulted in the development of an iPhone application that provided on-demand utility and geo-located product as well as the application of Quick Response code technology to extend dynamic mobile product storytelling to the in-store environment_Authored the creative brief and managed the production of motion graphics content to launch the FREE Run+ and LunarElite+ in North America on NikeRunning.com, Wholesale partner websites, and NikeStore.com_Devised and executed the North America Retail activation plan for the 2009 Human Race (inclusive of in-store, training, digital and national partnership with Finish Line) which culminated in recruiting 5,384 runners for 15 RSG and 7 Direct to Consumer events

_Led a collaborative approach with retailer (VPs of Marketing) and internal stakeholders (commerce, brand marketing, brand design, product, and sports marketing) to solidify seasonal, long-term, and holistic account plans with the goal of growing the business_Evolved the print+digital model with Eastbay via the delivery of "Sport Bibles" igniting innovation against the commercial and sports calendar as well as the development of a cross-categorical Nike Brand portal on Eastbay.com housing compelling content elevating key product/brand stories_Co-developed and presented Eastbay Strategic Plan to US Brand senior leadership - resulted in Eastbay being identified as a priority account and in demand creation budget being more than doubled ($1.2M - $3.5M) _Helped execute (managed the photo shoot) of the Holiday 2008 Hoops Bible launching the LeBron VI (first to market) and Team Basketball footwear - resulted in Eastbay being deemed the best basketball account internally

_Drove the creative vision for the November 19th House of Hoops launch event in Harlem involving appearances by legendary athletes, key-influencers, senior leadership, and exclusive release of the China Edition LeBron V_Developed and executed on-going marketing support strategies for the Harlem House of Hoops location comprising of product curations, community integration events, athlete/celebrity appearances, and outbound advertising_Managed the content calendar for the "Chill Zone" and "Scoreboard" interactive in-store elements consisting of video content and event/product release updates for Nike Basketball, Jordan, and Converse_Planned and executed a career seminar and book signing featuring Kevin Carroll, autograph signing featuring the 2008 Jordan Brand All-America Team, and an exclusive Q&A session with Jordan Brand Footwear Director, Gentry Humphrey, at the Harlem Hip-Hop Culture Center

_Developed and served as the media content manager for the Ohio University Football NetSite - an internal collaboration tool for coaches, players, and staff to share video content and rich media_Integrated the video capture, edit, and analysis capabilities of the GamePlan software into the Ohio University Football team's NetSite_Assisted the Ohio University Football Recruiting Coordinator with streamlining the recruiting process via digital communication tools_Assisted with research and development of current software and new media content strategies

_Assisted with the execution and fulfillment of corporate sponsorship agreements with corporations such as Gatorade, State Farm, and Aeropostle_Prospected and identified new corporate partners for Women's and Olympic sports_Developed and executed on-campus grassroots initiatives with corporate partners comprising of product giveaways and data collection_Supported logistical and marketing preparations for fall sports championships

_Obtained over 400 hours of small business marketing, management, and financial consulting experience_Developed a business plan and pro-forma financials for a custom-countertop manufacturer resulting in the client acquiring $300,000 of venture capital financing_Developed a competition and market validation analysis for a venture capitalist firm to influence the investment in an international virtual collaboration software company_Constructed an inventory costing tool for a local dine-in restaurant and catering business

_Generated ticket revenues in the form of mini-plan, season, and group sales_Provided customer service and processed phone and walk-up orders in TicketMaster_Organized and facilitated special event nights and developed promotional marketing plans_Supervised game day ticket sellers and takers