Corey R. Email & Phone Number

Santa Clara, Ca, Us

Partners with global Account Based Marketing senior leadership, Customer Marketing leadership, and cross-functional counterparts to establish, drive, and maintain scalable workflow processes & standard operating procedures.Collaborates with Marketing Insights & Analytics to drive measurement processes to optimize reporting, attribution, and provide value-added analysis to support marketing decisions.Subject matter expert on how our internal systems & processes relate to one another, create process documentation, and coordinate enablement sessions.Articulates Marketing priorities, gaps, & pain points to internal partners; and translate those into functional operations requirements.Manages and optimizes Account Based Marketing tech stack including account intelligence, buyer engagement, go-to-market, and account intent platforms.Guides co-ops in functions to assist in the volume of tasks such as campaign creation, lead uploads, and updating engagement data.

Atlanta, Ga, Us

Senior member of Marketing Operations team that owned & managed Marketing Technology stack, campaign performance reporting, lead scoring, and lead data hygiene:Owned intake, development, QA, and delivery of emails, landing pages, Marketo programs & campaigns; maintained and optimized Marketo operational programs, user permissions, & integrations.Developed and implemented processes for marketing funnel performance analysis and provided insights for strategy improvement and lead flow optimization through to sales organization. Created and governed processes for Marketo and LeanData; managed relationship with email deliverability vendor.Enabled lead attribution data capture to support channel revenue & ROI reporting.Led cross-functional projects that simplified and improved inbound leads processes.Designed and executed data cleansing programs that led to 178% increase in marketable records in Marketo database over 3-month period and supported GDPR compliance.

Atlanta, Ga, Us

Hired as part of team to market the launch of a new telematics consumer and small business product:Contributed to development of acquisition campaigns and led execution, multi-variant testing, and optimization of product launch and customer lifecycle campaigns. Defined and evaluated key performance indicators (KPIs), analyzed customer behavior, segment trends, and historical data to develop targeting and testing strategies, and provided recommendations to senior management.Averaged 22% growth in customer base each year.Owned end-to-end campaign execution processes for marketing technology stack.Gathered Marketing requirements for marketing automation platforms and led enablement of newly implemented platforms to increase marketing campaign efficiency.

Atlanta, Georgia, Us

Executed end-to-end B2C and B2B integrated marketing campaign development from analysis and planning through execution and post-campaign reporting. Contributed to acquisition and retention campaigns that helped led to an 11.45% increase in net revenue. Explored sponsorship opportunities and helped establish and manage 3 new partner marketing programs.Established processes for delivering KPI reporting to executives and shareholders.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Physics