Responsible for managing a team of three to deliver a complex portfolio of business-critical campaigns and initiatives that support organisational priorities, educate the student body, and regularly influence specific time-bound actions. I collaborate with senior stakeholders, leading working groups to inform and deliver a range of administrative campaigns and content improvement projects. I provide expert advice and data-driven strategies to distil and simplify information across a wide range of channels and platforms utilised by staff and the student body.My remit also encompasses the coordination of promotional, reactive and crisis comms, providing internal comms support to the Office of the Provost, managing the post-COVID response, and ‘return to campus’ campaigns following remote learning practices in 2020-23.

Effectively engaged students across digital channels through the development and delivery of targeted communications campaigns across portfolios. Developed and maintained service-related content and worked with multiple stakeholders to deliver complex, business-critical eDM projects.Other responsibilities include:Production of dynamic email marketing campaigns and lists that service a segmented customer base of more than 50,000 students.Campaign management and content production for web, social and other owned and paid digital channelsMaintenance of CRM and email marketing listsMaintenance of Web content using CMSAdHoc management of social media accounts and associated contentUse of Google Analytics to measure campaign performance.Graphic design support using Adobe Creative Cloud (Illustrator and InDesign)Achievements:Coordinated the successfull delivery of business-critical onboarding eDM suite consisting 30+ templates, for 5 consecutive semesters.Contributed to the testing and successful deployment of a 'new' student portal used as the most popular channel amongst all enrolled students.Conducted process improvement to achieve greater team efficiency and facilitate cross-team up-skilling.

Responsible for supporting student acquisition and increasing attendance at recruitment events through the development of targeted multi-channel marketing campaigns. Tasked with conducting segmentation and customer journey mapping projects, as well as utilising CRM tools to build automated email marketing and SMS campaigns to nurture potential students through to enrolment.Achievements:Implemented first annual content calendar and direct mail nurture strategies based on data and insights from CX, segmentation and journey mapping initiatives.1 million+ targeted email deliveries annually.43% (ave.) increase in direct mail engagements in 2018 on previous year.20% increase in new lead generation through implementation of a data-driven nurture and content strategy.Attracted 9,299 new leads in 2018 Open Day campaign.85% increase in attendance for Sri Lanka and Thailand offshore recruitment events in 2018/19.Development of a fortnightly competitor analysis bulletin to assist internal stakeholders, achieving 2000+ subscribers.Delivered two key recruitment publications (Year 10 Guide, Australia Awards Brochure).Developed a widely-used set of templates and design collateral to support a broad range of recruitment applications, using Adobe CC.Assisted the development and delivery of two major web projects.

Delivered tailored integrated marketing and communication strategies to clients in a broad range of industries, with a focus on digital marketing solutions, websites, copywriting and content creation.Built trusting relationships with clients through delivery of high quality communications and demonstrated competency of core capabilities.Managed public relations projects for in-house retail store through transition to closure.Conducted market research and provided advice and recommendations for social media strategy.

Tasked with the planning and developing an integrated marketing and communications strategy for a new social app, including;- Research of target markets and consumer behaviour to establish brand direction.- Analysis of channel marketing opportunities- Coordination of marketing strategy- Liaising with external marketing and production agencies as well as key stakeholders.

Tasked with undertaking change communication activities and supporting the business to deliver a new brand identity following national expansion through acquisition of multiple competitor organisations in the construction supply industry.Provided communications advice and recommendations for the acquisition of multiple competitor organisations.Delivered change communication strategy to manage stakeholder expectations.Produced a suite of marketing deliverables for 2013 product range - digital and print collateral.Managed delivery of refreshed brand identity.

Staff writer for an emerging Australian publishing house. Managed content for a range of lifestyle and design focused magazines, books and blogs.Co-authored nine books targeted to domestic and international markets in the design and architecture genre.Produced long-form articles and advertorial pieces for Abode Magazine.Conducted research and interviews with clients, industry players for material.Managed blogs and online content for Abode Online.