Corey Topp Email and Phone Number
Corey Topp work email
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Corey Topp personal email
Hey, I’m Corey. I’ve spent a good chunk of my life creating and marketing unique music events - founding companies such Reminisce, Sellout Digital, Tailgate Fest and now eventflo. Along the way, I’ve picked up a knack for generating hype and selling out events, mostly by leveraging digital platforms in ways that actually work.This passion for creating memorable experiences started early (I’m talking 10 years old, organizing epic birthday parties that would last for days - much to my Mum's despair). By 18, I was running events at a bunch of Melbourne’s nightspots and managing my own nightclub promotions company. I’ve always loved the energy that comes with pulling off a remarkable event.In 2011, I had an idea to tap into the connection between music and memories, which led to the first Reminisce event—a small house party where we all voted for our favorite tracks. Fast forward just a little bit, and Reminisce has grown into a full-scale, multi state festival with a hyper engaged community of thousands of house music lovers in Australia. It’s been a wild ride watching it evolve.As Reminisce expanded, I realised what were doing to sell out the events was a rinse and repeat formula. That’s where the Sellout Marketing System was born. It's since been used to help dozens of companies sell out hundreds of events via my agency Sellout Digital, generating over $95M in ticket revenue.Along the way, I’ve launched and sold out another festival called Tailgate, sold a couple of businesses, worked with brands like Live Nation, Crown Resorts, Transmission, Dreamstate, NAB and had the occasional feature in The Herald Sun, The Guardian, and a few others. But really, what I enjoy most is helping people turn their events into something unforgettable.That's why the latest project I have founded along with my partners, is by far our biggest yet. eventflo is our all-in-one ticketing, CRM, marketing automation and customer service platform that is built entirely on the blockchain and will be launching in late 2024 along with our native token FloCoin. Events are never going to be the same again 🔥
Eventflo
View- Website:
- eventflo.io
- Employees:
- 15
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Co-Founder And Chief Executive OfficerEventfloMelbourne, Vic, Au
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Co Founder & CmoEventflo Feb 2024 - PresentFounded with the vision to revolutionize the event industry, eventflo is transforming how event organizers manage, market, and run their events.With a seamless blend of blockchain technology, NFT-based ticketing, and integrated marketing tools, eventflo offers a one-stop solution for event promoters to streamline their operations and enhance the attendee experience.At its core, eventflo eliminates the need for multiple platforms. From ticketing to email and SMS marketing, customer service management, and even our native cryptocurrency, FloCoin, we provide event organizers with everything they need under one roof—making their job easier, more efficient, and fraud-proof.Our NFT-based ticketing system ensures secure, transparent transactions, while the integration of FloCoin introduces real-world crypto utility at festivals and events. This technology empowers organizers and attendees alike, offering rewards, seamless transactions, and exciting new possibilities for engagement.As Co-Founder and CMO, I focus on crafting and executing the marketing strategy that drives eventflo's growth. My role is all about bringing our vision to life by connecting with event organizers, promoting the platform’s benefits, and showcasing how eventflo can revolutionize their processes.With over 20 years of experience in major events and digital marketing, I lead the charge in building our brand, engaging our audience, and ensuring we stay ahead of the curve when it comes to both innovation and industry trends. From overseeing marketing campaigns to collaborating with key partners, my goal is to ensure eventflo becomes the go-to solution for event organizers worldwide.
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Co-Founder & DirectorReminisce Events Oct 2011 - PresentPrahran, Victoria, AuReminisce is a one-of-a-kind event brand where fans take control of the music. At each event, we count down the Top 50 songs of all time in a specific dance music genre—voted entirely by the fans who attend. Using our proprietary voting software, fans pick their top 5 tracks, and we count down the top 50 in reverse order, all building up to that legendary #1 song.The heart of Reminisce is all about reliving those glory days when the only thing that mattered was the next weekend, the next festival, or the next rave—whether that was 2, 10, or even 20 years ago.What started as a simple house party in 2011 with me, Mark Middo, Sean Rault, and 30 friends has since turned into a must-attend annual event for house music lovers in Melbourne. After seven sold-out years at Prince and Circa, we teamed up with Hardware Group (the masterminds behind Stereosonic, Festival X, and Babylon) to take Reminisce to the next level.Now, our annual Reminisce Classic House event is a 10,000-strong festival at one of Melbourne’s most iconic venues, the Sidney Myer Music Bowl—and we’re gearing up for an Australian tour in 2024.We’re constantly rolling out new concepts like Reminisce Trance, Reminisce Decade of House, Reminisce Gay Anthems, and Reminisce R&B. And we’ve had the privilege of working with some incredible artists, including Fatboy Slim, Eric Prydz, Armand Van Helden, Example, Tiga, and more.As Co-Founder & Director, I’m involved in pretty much every aspect of Reminisce, from creative direction and talent booking to promotion. Watching it grow from a backyard party to a full-scale festival has been a wild ride, and we’re just getting started! -
Founder & DirectorSellout Digital Oct 2018 - PresentPrahran, Victoria, AuAt Sellout Digital, we’re more than a digital marketing agency—we help event businesses master their own marketing to sell out their events consistently. In the last few years, we’ve partnered with a variety of clients, from music festivals to corporate event organizers, generating over $95 million in ticket revenue through our Sellout Marketing System.This system is about more than just ads; it’s a full-scale event marketing strategy. It’s a process I developed while growing Reminisce, my own house music festival, from a backyard gathering to a 10,000-person event. We’ve since applied these same principles to help businesses—from festivals and sporting events to large-scale corporate functions—hit their targets and scale rapidly.Our goal is to put the power back into the hands of event promoters by giving them the tools, strategies, and systems to run their own campaigns, without relying on agencies that don’t understand the nuances of event marketing. We’ve helped 29 event businesses generate $50 million in revenue in just two years, with an average 29x ROI.As Director, I lead strategy development, manage client relationships, and continuously evolve the Sellout Marketing System to stay ahead of industry trends. We work across platforms like Facebook, Instagram, Google, and TikTok, adapting our approach based on what’s most effective for each event. Through programs like Sellout Academy and our free community, Sellout Society, we offer both hands-on coaching and community-driven support to help event businesses thrive.At Sellout Digital, we believe event marketing should be seamless, scalable, and profitable, whether you’re launching a new event or growing an established one. Our system provides clarity, control, and confidence to help you achieve sold-out success without the stress. -
Digital Strategist - National Australia BankIprospect Jul 2017 - Oct 2018London, GbIn 2017, I joined iProspect, one of the top digital performance marketing agencies in the world, managing media and driving results for brands like Adidas, Gucci, and Microsoft. I was brought on board to manage the National Australia Bank (NAB) account, handling their B2B and brand portfolios.This role was pivotal in shaping my expertise in large-scale digital marketing. I worked with substantial budgets and complex campaigns that involved multiple stakeholders and moving parts. Managing NAB’s various business objectives—like acquiring more B2B customers and cross-selling business products—taught me how to coordinate and execute strategies on a massive scale. It was like running an event with countless details to manage, but instead of tickets, we were driving customer acquisition and brand awareness.I led digital campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and Snapchat, helping NAB increase awareness of their AFL sponsorship and grow their QuickBiz product. The skills I developed here—working with high stakes, large budgets, and intricate strategies—have been invaluable in scaling event campaigns. Understanding how to transition from smaller, more targeted efforts to large, multi-channel campaigns has directly influenced my approach to selling out events today.On top of campaign management, I also played a key role in client relationships, managing key publisher partnerships, and working closely with the internal teams to develop enterprise-level digital strategies. -
Head Of SocialCrown Resorts Mar 2015 - May 2017Melbourne, Victoria, AuCrownBet (now part of Sportsbet) was Australia’s premier betting company, rapidly growing and revolutionizing the future of online wagering. They brought me on as Head of Social after seeing the success I had in scaling Reminisce and Road to Brazil.When I started, I was a team of one, responsible for building CrownBet’s social media presence from scratch. Over the next two and a half years, I scaled the team to 14 experts across acquisition, engagement, video production, content creation, and community management.During my time at CrownBet, we grew from a 2% social media share of engagement in the Australian wagering market to over 18%, taking market share directly from the industry leaders. We built an online fanbase of over 250,000 and acquired more than 16,000 new customers through social campaigns. This success was driven by creating viral content, generating over 3 million engagements on Facebook alone.Managing this rapid growth honed my ability to handle large-scale campaigns with high stakes and complex stakeholder environments. Working with substantial budgets, coordinating across departments, and leading large teams was invaluable in understanding how to scale operations efficiently—skills that have directly influenced my approach to scaling event campaigns today. Whether it's a festival or a major brand like CrownBet, the principles of growth and engagement at scale remain the same.During my tenure, we launched several key initiatives, including the Fanterpreter engagement tool, which was nominated as a finalist in the 2016 AC&E Awards. I also had the honor of winning the 2016 EGR Social Media Operator of the Year Award, further reinforcing the success of our strategies and the impact of our campaigns. -
Growth Hacking TrainerSlingshot Accelerator Jul 2014 - Dec 2014Sydney, Nsw, AuSlingshot Accelerator brings Corporates together with world-class disruptive Startups and entrepreneurs who are building innovative, market-changing technology and products.Corporates who work with Slingshot work with next generation of Startups that are sourced through Slingshot's unique recruitment model. Ultimately, Slingshot's Accelerator Programs combine the scale, resources, and access of Corporates with the agility and innovation of Startups to drive impressive commercial outcomes.I served as the Growth Hacking Trainer for the company’s 2014 accelerator that helped launch Camplify, an innovative service that helps people hire the perfect campervan, motorhome, or caravan for their next vacation. -
Partner & Director (Built & Sold)Social Empire Group Oct 2011 - Dec 2014Prahran, Victoria, AuSocial Empire was a training organization for startup online businesses, founded by Mark Middo in 2011. The goal was simple: help demystify digital marketing for people looking to launch their own ventures. After I came on as a partner, we developed a framework that allowed businesses to get started quickly and cost-effectively.Together, Mark and I mentored startups throughout the process, helping them increase their chances of success. The business quickly gained momentum, selling our services globally. We built a strong lead generation and sales funnel, which included content marketing for brand awareness, webinars to engage prospects, and a mix of seminars and sales calls to close deals.In 2015, we sold Social Empire to an Australian tech company, marking the end of a really exciting chapter. -
Founder (Built & Sold)Road To Brazil Jun 2013 - Jul 2014St Kilda, Victoria, AuIn 2013, I launched Road to Brazil, an online community specifically for Aussies heading to the 2014 FIFA World Cup. After realizing there wasn’t much quality content out there for Australian fans, I decided to create something that provided valuable info for those making the trip.The community blew up fast—we hit 3,500 followers in just two weeks, all thanks to a single $300 Facebook ad. As the following grew, I decided to take it a step further and create an event in Brazil specifically for Australian soccer fans. I got in touch with people on the ground, booked a venue, and used my event marketing system to sell it out. The result? A World Cup celebration attended by 1,000 Aussies, making it a one-of-a-kind experience.After the World Cup wrapped up, Road to Brazil was acquired by a prominent football news site, capping off an exciting project that combined my love for events and football. -
DirectorTommy Gun Entertainment Jun 2005 - Oct 2011After promoting events for some of Melbourne’s top clubs, I founded Tommy Gunn Entertainment in 2005. We successfully ran promotions for both Red Room Nightclub and Twenty-First Century Nightclub, as well as a string of events that really made an impact on the local scene.Some highlights included promoting the Onelove Summer Series at Conti Nightclub from 2007 to 2009, working with Stereosonic Festival in 2007, and being part of the Future Music Festival from 2008 to 2010. It was an incredible time for the Melbourne music scene, and I loved being at the forefront of it.In 2011, I decided to disband Tommy Gunn Entertainment to pursue a new venture and came on as a partner at Social Empire, marking the next phase of my journey into digital marketing and event promotion.
Corey Topp Skills
Corey Topp Education Details
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Key Person Of Influence40 Week Accelerator -
Chisholm InstituteSmall Business Administration/Management
Frequently Asked Questions about Corey Topp
What company does Corey Topp work for?
Corey Topp works for Eventflo
What is Corey Topp's role at the current company?
Corey Topp's current role is Co-Founder and Chief Executive Officer.
What is Corey Topp's email address?
Corey Topp's email address is co****@****.com.au
What schools did Corey Topp attend?
Corey Topp attended Key Person Of Influence, Chisholm Institute.
What are some of Corey Topp's interests?
Corey Topp has interest in Social Services, Investing, Outdoors, Sport, Fitness, Music, Science And Technology, Lifestyle Design, Travel, Arts And Culture.
What skills is Corey Topp known for?
Corey Topp has skills like Social Media Marketing, Digital Strategy, Entrepreneurship, Management, Event Management, Leadership, Content Marketing, Public Speaking, Budget Management, Video Production, Copywriting, Crm.
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