Corey Trent

Corey Trent Email and Phone Number

A/B Testing Expert: Helping Companies Increase ROI with Conversion Rate Optimization | Digital Analytics and Analysis @ Convincify
Corey Trent's Location
Jacksonville, Florida, United States, United States
Corey Trent's Contact Details
About Corey Trent

At the core, I find it exciting to learn how people think and act. Only after we take the time to understand people and what they need, can we market effectively. Even then, marketing should always be tested and measured so we can gain insight into what drives decisions and behavior. I work with companies to forge testing and optimization programs to help them achieve outstanding results and take their company to new heights. Using my years of experience and data-driven decision-making, we explore:- Understanding what marketing initiatives are working- Determine what your customers want- Ensure reliable and understandable metrics- Create an achievable optimization blueprint for the future- Execute the testing roadmap and analyze the results to understand what we've learnedYou can reach me by sending an email to: corey@convincify.com. Let’s talk.Specialties: Conversion Rate Optimization ● User Engagement ● Website Usability ● Email Optimization (Open, Click-Through and Conversion Optimization) ● Oracle Maxymiser (Business and Advanced Coding Certified) ● SiteSpect ● Optimizely (Platform and Developer Certified) ● Optimost ● VWO ● Adobe Target ● Google Content Experiments/Optimize ● Web Analytics ● Google Analytics (Google Analytics IQ Certified) ● Adobe Analytics ● Coremetrics ● Mixpanel ● Decibel Insight ● Clicktale ● CrazyEgg ● Online Marketing/Growth Strategies

Corey Trent's Current Company Details
Convincify

Convincify

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A/B Testing Expert: Helping Companies Increase ROI with Conversion Rate Optimization | Digital Analytics and Analysis
Corey Trent Work Experience Details
  • Convincify
    Director Of Optimization And Analytics / Co-Founder
    Convincify Oct 2013 - Present
    Jacksonville, Florida, Us
    My role is to develop and manage effective A/B testing and conversion optimization strategies for clients ranging from Fortune 100 to early-stage startup.As Director of Optimization and Analytics, my role is to:- Develop optimization roadmaps for testing success and see them through to execution- Analyze web analytics data to drive optimization priorities and asset opportunities- Formulate the appropriate macro and micro KPI's to track for optimization efforts to asset success- Govern A/B test data to ensure reliable results are given to clients, which they can count on to make business decisions- Augment metrics collection methods for clients to shed new light on visitorsThink we can do something great together, send me a note: corey@convincify.com
  • The Bearded Marketers
    Co-Creator
    The Bearded Marketers Feb 2013 - Aug 2015
    The internet marketing podcast that strives to be different and not just sell you a product/system. We're different than the rest. No sponsors. We do not use it to pitch products. We just have good ideas, real recommendations, and commentary on the latest trends and news in internet marketing.No matter what you do in internet marketing, you'll get relevant ideas that you can use.We started this podcast because we didn't like any of the other podcasts, blogs, web clinics, webinars, conferences, twitter feeds, or newsletters out there that had anything to do with internet marketing. They were all just pitching products, exceedingly boring and full of bad ideas.
  • Fanatics, Inc.
    Ab Testing Manager
    Fanatics, Inc. Apr 2012 - Feb 2015
    New York, Ny, Us
    Starting from the ground floor, built a new testing program and strategy group at Fanatics Inc (Top 50 Internet Retailer Company). Looking across all the brands that Fanatics manages, had to prioritize high-value tests, distill insights that might be applicable cross segments, and communicate results to the Executive Team. In addition, unified different business units to ensure testing is conducted scientifically, and conforming to developed standards.
  • Self-Employed
    Online Marketing Consultant
    Self-Employed Feb 2011 - Feb 2013
    With over 8 years in Online Marketing - Testing- Usability, my goal was to help people and businesses:- Organize business goals and setup up manageable metrics to monitor on how goals are being met. In addition, to manageable we also have a strong focus on reliable metrics. Bad data can and will cause bad decisions (and in the end dollars). Even worse, these bad decisions can be made with the illusion of data supporting them. Reliable and Manageable, these are key to measuring your KPI's- Develop online strategy prioritizing how to enable growth in a responsible, proven, and measurable way - Guide and enable businesses to test online strategies on their website/email to prove what really works better for their audience- Expert usability analysis to ensure confusion does not stand in the way of conversion- Take a holistic approach in optimizing all aspects that touch your online business; whether it be your Website, Email, Social Media, PPC, SEO. We figure, why put a band aid on just part of what is broken
  • Oyova Software Llc
    Director Of Marketing And Client Services
    Oyova Software Llc Mar 2011 - Mar 2012
    Joined Oyova to team up with a smart group of talented web designers/developers and help them take things to a new level. As Director of Marketing and Client Services, my role was:- Provide the best possible service to clients- Continue to grow exposure for Oyova as a top-notch web design and development firm- New service and product development- Project management- Contribute on the blog with: current projects (what we are learning), industry news, and detailed walk-through's on industry tools to help increase business success.- Training clients on platforms we build solutions on- Marketing campaigns for clients
  • Marketingexperiments
    Research Manager
    Marketingexperiments Jul 2007 - Feb 2011
    Was responsible for managing research a/b testing partnerships throughout different phases from: research and discovery, managing analysts/design/copy-writing/IT resources to create and effectively test marketing initiatives, and then communicating results on identified KPI’s to partners. Results from these tests had to be articulated in actionable reports for a wide audience ranging from: CMO’s, small business owners, international clients, and web analysts. These managed partnerships were in various verticals from: UK Travel Site, Largest Italian Cosmetic Brand, to Fortune 500 companies here in America.

Corey Trent Skills

Multivariate Testing E Commerce Web Marketing Online Marketing Oscommerce User Experience Adobe Site Catalyst Web Analytics Google Adwords Seo Online Advertising Sitespect Affiliate Marketing Bigcommerce Wordpress Google Analytics Conversion Optimization A/b Testing Website Conversion Google Website Optimizer Email Marketing Landing Page Optimization Sem Adobe Test And Target Google Webmaster Tools Maxymiser Ppc

Corey Trent Education Details

  • University Of North Florida
    University Of North Florida
    Marketing

Frequently Asked Questions about Corey Trent

What company does Corey Trent work for?

Corey Trent works for Convincify

What is Corey Trent's role at the current company?

Corey Trent's current role is A/B Testing Expert: Helping Companies Increase ROI with Conversion Rate Optimization | Digital Analytics and Analysis.

What is Corey Trent's email address?

Corey Trent's email address is co****@****ail.com

What is Corey Trent's direct phone number?

Corey Trent's direct phone number is +190423*****

What schools did Corey Trent attend?

Corey Trent attended University Of North Florida.

What skills is Corey Trent known for?

Corey Trent has skills like Multivariate Testing, E Commerce, Web Marketing, Online Marketing, Oscommerce, User Experience, Adobe Site Catalyst, Web Analytics, Google Adwords, Seo, Online Advertising, Sitespect.

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