Corey Trent Email & Phone Number

Jacksonville, Fl, Us

Jacksonville, Florida, Us

My role is to develop and manage effective A/B testing and conversion optimization strategies for clients ranging from Fortune 100 to early-stage startup.As Director of Optimization and Analytics, my role is to:- Develop optimization roadmaps for testing success and see them through to execution- Analyze web analytics data to drive optimization priorities and asset opportunities- Formulate the appropriate macro and micro KPI's to track for optimization efforts to asset success- Govern A/B test data to ensure reliable results are given to clients, which they can count on to make business decisions- Augment metrics collection methods for clients to shed new light on visitorsThink we can do something great together, send me a note: corey@convincify.com

The internet marketing podcast that strives to be different and not just sell you a product/system. We're different than the rest. No sponsors. We do not use it to pitch products. We just have good ideas, real recommendations, and commentary on the latest trends and news in internet marketing.No matter what you do in internet marketing, you'll get relevant ideas that you can use.We started this podcast because we didn't like any of the other podcasts, blogs, web clinics, webinars, conferences, twitter feeds, or newsletters out there that had anything to do with internet marketing. They were all just pitching products, exceedingly boring and full of bad ideas.

New York, Ny, Us

Starting from the ground floor, built a new testing program and strategy group at Fanatics Inc (Top 50 Internet Retailer Company). Looking across all the brands that Fanatics manages, had to prioritize high-value tests, distill insights that might be applicable cross segments, and communicate results to the Executive Team. In addition, unified different business units to ensure testing is conducted scientifically, and conforming to developed standards.

With over 8 years in Online Marketing - Testing- Usability, my goal was to help people and businesses:- Organize business goals and setup up manageable metrics to monitor on how goals are being met. In addition, to manageable we also have a strong focus on reliable metrics. Bad data can and will cause bad decisions (and in the end dollars). Even worse, these bad decisions can be made with the illusion of data supporting them. Reliable and Manageable, these are key to measuring your KPI's- Develop online strategy prioritizing how to enable growth in a responsible, proven, and measurable way - Guide and enable businesses to test online strategies on their website/email to prove what really works better for their audience- Expert usability analysis to ensure confusion does not stand in the way of conversion- Take a holistic approach in optimizing all aspects that touch your online business; whether it be your Website, Email, Social Media, PPC, SEO. We figure, why put a band aid on just part of what is broken

Joined Oyova to team up with a smart group of talented web designers/developers and help them take things to a new level. As Director of Marketing and Client Services, my role was:- Provide the best possible service to clients- Continue to grow exposure for Oyova as a top-notch web design and development firm- New service and product development- Project management- Contribute on the blog with: current projects (what we are learning), industry news, and detailed walk-through's on industry tools to help increase business success.- Training clients on platforms we build solutions on- Marketing campaigns for clients

Was responsible for managing research a/b testing partnerships throughout different phases from: research and discovery, managing analysts/design/copy-writing/IT resources to create and effectively test marketing initiatives, and then communicating results on identified KPI’s to partners. Results from these tests had to be articulated in actionable reports for a wide audience ranging from: CMO’s, small business owners, international clients, and web analysts. These managed partnerships were in various verticals from: UK Travel Site, Largest Italian Cosmetic Brand, to Fortune 500 companies here in America.