Corey Will

Corey Will Email and Phone Number

Owner - Principal @ Frisco, TX, US
Frisco, TX, US
Corey Will's Location
Frisco, Texas, United States, United States
Corey Will's Contact Details
About Corey Will

Team focused business leader with experience in: Restaurants, Franchise Support, Business Consulting, Brand Strategy, Operations, Marketing, Sales Building, Business Ownership, Community Engagement, Leading Cross Functional Project Teams, Team Building & Development, Market Launch, P&L, Community Engagement, Mentor and Career Coach. Proven track record of increasing revenue and profit through the development and implementation of growth strategies, business practices and applied systems. Ability to travel up to 100%.+ Marketing in roles of strategic planning, field marketing, strategic project management, brand marketing, product/concept development, new restaurant openings, group tour and travel, brand revitalization and bar and beverage.+ Franchise business support. Building strong franchise partnerships and collaboration, consulting for results, operations, marketing, brand revitalization and business building.+ Independent business owner that successfully launched two highly profitable companies in the restaurant and retail industry. + Culture and People Coach accomplished in coaching and developing direct reports, establishing credibility and rapport with cross functional teams, and effectively connecting at every level of an organization.+ Strategic Project Management and Team Building with a track record of results. New program implementations, change management, gift card, team development.+ Operations and Strategic Implementation leadership in the restaurant industry in key roles driving sales growth, traffic and profits.+ Bar, Beverage and Late Night concept strategy, management, concept & product development and sales building leading a nearly $1B beverage business.+ Experienced in Family Entertainment, Casual Dining, Full Service, Fast Casual, Quick Service, Family Dining, and Commercial Kitchens and Retail.+ International Franchise and Business Support - Canada, Puerto Rico+ Brand Growth and Expansion of Start Up Brands.+ Mentor and Career Coach for Business Owners and Professionals, young and old alike.+ Customer Service Training+ Microsoft Office, Microsoft Excel

Corey Will's Current Company Details
Aspire Consulting and Growth Strategies, LLC (ACGS, LLC)

Aspire Consulting And Growth Strategies, Llc (Acgs, Llc)

Owner - Principal
Frisco, TX, US
Corey Will Work Experience Details
  • Aspire Consulting And Growth Strategies, Llc (Acgs, Llc)
    Owner - Principal
    Aspire Consulting And Growth Strategies, Llc (Acgs, Llc)
    Frisco, Tx, Us
  • Personal Revitalization
    President/Owner
    Personal Revitalization Sep 2024 - Present
    Personal time off to relax, rejuvenate and get right knee replacement surgery and rehab completed.I’d like to talk to companies and organizations looking to fill talent gaps in their business. I’ll be seeking new opportunities soon!Keep in touch!
  • Inspire Brands/Gcp
    Senior Director Franchise Growth And Development - Business Planning, Profitability, Marketing.
    Inspire Brands/Gcp Feb 2020 - Aug 2024
    Franchise Business Coach, Operations Support, Franchise Growth, Brand Development, Marketing, Site Selection, New Restaurant Openings, Non-Traditional, Business Turnarounds, P&L and Profitability.
  • Main Event
    Strategic Business Consultant - Director
    Main Event Sep 2017 - Aug 2019
    Coppell, Tx, Us
    Marketing, Special Projects, New Center Openings, Remodels, Community Engagement, Sales Team Support, Gift Card and More...Director of MarketingMajor focus was to build brand awareness, sales and traffic through local community engagement, new program implementation, special projects and support of Operations and Sales Teams.Developed and implemented brands first Local Store Marketing Toolkit and new Unified Sales Planning approach that focused on building brand awareness through better planning and execution of national priorities and local opportunities designed to increase frequency of current guest visits as well as local community engagement practices. Supported the execution of hundreds of revenue driving events such as Albuquerque Balloon Fiesta, youth sports, over 200 Special Olympics events, LSU Kids Club, tour and travel.Led a cross functional team to develop and implement a new system-wide gift card currency platform. Program included new in-center merchandising, in-center “Gift Card Champion” team, eCommerce expansion, traditional retail trade channels, club partners like Costco & Sam's and new B2B sales partners online & offline. Program sales resulted in a 55% increase over PY with forecast to double in year two.Implemented competitive growth, promotional & pricing intelligence tracking as well as successful competitive blunting and recovery plans designed to minimize impact of new competitor openings.Updated New Center Opening marketing protocols, pre-opening awareness campaigns in addition to grand opening and post-open support platforms resulting in stronger pre-opening brand awareness and sales. Lead community engagement project to partner with Special Olympics as a national sponsor. Brand is now engaged in every state that it operates in and raised over $60K in donations in the first half of the year. Planned and implemented numerous events, Sensory Sundays, national, state-wide and local support.
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  • Corey. J Will - Principal - President
    Independent Business Consultant
    Corey. J Will - Principal - President Jan 2017 - Sep 2017
    Successfully completed earned and assigned project work for a number of brands through personal professional contacts and partnership with Food and Drink Resources.Menu engineering project and beverage marketing program development for a Casual Dining Chain.Special assignment to drive sales and trial for underperforming entertainment centers resulting in a positive increase in traffic and sales trends.Food and Drink Resources - VP Business Development new client acquisition and project assignments
  • Dine Brands Global
    Executive Director – Strategic Projects, Bar And Beverage, Applebee'S Grill & Bar
    Dine Brands Global Nov 2014 - Dec 2016
    Pasadena, California, Us
    Lead Applebee's Bar, Beverage and Late Night strategic initiatives to include:+ Responsible for strategic planning, testing, implementation and execution for the brands nearly $1B beverage business. + Increased late night food and beverage traffic and sales 4 consecutive years against negative traffic in other day parts.+ Increased beer, wine and liquor sales each year that I was responsible for bar.+ Completely revamped brands approach to beer, wine, liquor and NA strategies.+ Lead strategic bar revitalization initiative to include cross functional team leadership, design, franchise investment, testing, training, product line and marketing to drive brand reinvention of Applebee's Bar and Beverage business.+ Completely revamped bar design, products, training and execution resulting in increased all-day traffic, sales per ticket and overall beer, wine and liquor sales. Innovation Bar Remodel Results:◆ Average all-day total restaurant sales increases of +3% in bar only remodel, +11.7% all-day total restaurant sales average in full remodels.◆ Bar sales +10.1% in bar remodel only, +16.8% in full remodels.◆ Beer +14.6%/+16.0%, Wine +7.2%/+12.6%, Liquor +6.6%/+16.5% in bar vs full remodels.+ Led all national beverage platform development and beverage promotions, vendor interaction, pipeline and testing.Awards and Recognition: - President's "Raise a Glass" Award - Presented by Steven Layt for "Outstanding leadership on Applebee's Strategic Bar Initiative"- EVP OPS Action Hero Award - Presented by Sanjiv Razdan - Outstanding leadership on Strategic Bar Initiative- Beam Suntory CEO's Award recognizing the 2015 Top Brand performance for Jim Beam and Jim Beam Flavors.
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  • Applebee'S
    Director Of Field Marketing And Strategic Off Premise Project Leader
    Applebee'S Jun 2014 - Jun 2015
    Pasadena, California, Us
    Led Field Marketing and Key Strategic Project to update and drive To-Go sales for the Brand.+ Led cross-functional project team to re-launch Applebee's Carside To Go program, implement new packaging and leverage new online ordering and mobile app.+ Effectively re-launched Carside To Go to drive incremental sales and traffic to Applebee's restaurants from those looking for an off premise dining solution. + Resulted in driving increased To Go sales by 16.7% and increasing online sales to over 20% of To Go salesProject initiatives included:+ Update and re-launch of Applebee's Carside To-Go with online ordering and mobile integration.+ Re-branding and development of national and local marketing campaign and assets designed to meet the current guests needs and drive new targeted consumers to the brand.+ New unique packaging designed to improve quality of food for the guest, better presentation, operational complexity and sustainability.+ Integration of a new Burger and Hand Held platform.+ Operational improvements and kick-off training campaign.
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  • Applebee'S
    Director Of Field Marketing
    Applebee'S Jan 2012 - Jun 2015
    Pasadena, California, Us
    Led Applebee’s Field Marketing Team that provided a direct communication link and access to our Franchise Partner companies. Provided consulting for results and facilitated business support for each franchise organization in conjunction with marketing, operations and other crossfunctional teams. + Business expertise, insights, marketing support on strategic planning with franchisees while ensuring 2-way communication to drive traffic and sales. + Led change to approach to restaurant remodels to increase sales results post remodel resulting in an 8.3% increase in all day sales lift by executing recommended approach. + Collaborated with franchise marketers and operators on bringing national bar and beverage platforms to life on a local level. Drove increased Late Night sales and traffic four years in a row.+ Developed and executed local promotion and day part strategies to drive beverage sales.+ Provided expertise around marketing and media programs designed to drive traffic and sales by day part. + Developed and communicated trend analysis of market conditions, competitor and consumer data and develop research based recommendations.+ Worked with franchise representatives to implement day part marketing activities.+ Broadcaster of best demonstrated practices and proactive competitive response plans.+ Worked in conjunction with the EVP of Franchise Operations to develop quarterly business plans and cross functional business support for each franchise organization. Provided actionable deliverables against each plan.+ Coordinated all Marketing Communications to the Franchise organizations.
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  • Alliance Quality Marketing Solutions
    President
    Alliance Quality Marketing Solutions Jun 2003 - Jan 2012
    Executive Level - Marketing Consultancy and Outsourcing Solution+ Strategic consulting, including marketing plan & sales strategy development. + Outsourcing key executive positions for clients on part time and permanent levels. + Bar and beverage strategy and implementation.+ Brand marketing, community marketing and involvement programs.+ Competitive intrusion and down store plans.+ Brand revitalization and NRO program development and support.+ Sales Management, Off Premise and Catering+ Franchise marketing and business support. Provided both Domestic and International consulting support.
  • Alliance Quality Solutions, Inc. (Aqs)
    President
    Alliance Quality Solutions, Inc. (Aqs) Jan 2002 - Jan 2012
    AQS provided professional consulting and affordable outsourcing solutions in the area of brand innovation and compliance, product development and quality assurance.+ Auditing: Experienced staff audited vendors, distributors and restaurant operations as well as supply chain security efforts.+ Augment Clients Existing Staff: AQS performed as a reliable 3rd party for understaffed functions on an interim or permanent basis while the company determined human resource needs or sought to maximize G&A.. + Located and qualified new suppliers. Product development and second sourcing. + Specification generation, evaluation and maintenance. + Provided both Domestic and International services (Canada and Caribbean).+ Product Evaluations: AQS evaluated products against specification to assure consistency and adherence to specifications. + Developed and implemented operational assessment programs.+ Regulatory Interface and Crisis Management. + Training and program development.
  • Boston'S Restaurant And Sports Bar
    Strategic Business Consultant
    Boston'S Restaurant And Sports Bar 2010 - 2012
    Dallas, Texas, Us
    Consulting for results in areas of business development, franchise support, field marketing, R&D, bar and beverage and general leadership roles.Boston’s Restaurant and Sports Bar – Led field marketing, marketing team development (5 direct reports), franchise business planning, sales program development, new openings and franchise field support. Member of Boston’s Franchise Council, Bar and Beverage Committee and Executive Leadership Team.
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  • Carlson Restaurants Worldwide
    Executive Level - Business Development And Marketing Consultant
    Carlson Restaurants Worldwide 2004 - 2009
    Dallas, Texas, Us
    + Oversaw system-wide brand revitalization marketing planning and execution for both company and franchise restaurants. Developed updated brand revitalization marketing campaign "We're Changing Our Stripes" resulting in an average of 8.3% increase in all-day sales and traffic from prior remodels.+ Managed all field marketing for company restaurants interacting with restaurants, DO's and VPO's on a continual basis.+ Coordinated annual sponsorship of the Dallas White Rock Marathon including year round planning, community and special events as well as the TGIF ("Thank God I Finished") marathon finish line. Coordinated the development and marketing of the DWR Marathon Training Menu and DWR Marathon Spectator menus.+ Developed and implemented new branded "Community Stripes" community and local store marketing program.+ Authored new International Local Store Marketing Manual.+ Interdepartmental communication and project coordination.+ Managed special projects, down market, day part focus, franchise request marketing plans and small prototype sales building programs.+ Developed new beverage sales program "The Ultimate Happy Hour".
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  • Metromedia Family Steakhouses - A.K.A. Ponderosa And Bonanza
    Director, Mfs Brand Marketing - Food Bar, Dessert And Bakery Development
    Metromedia Family Steakhouses - A.K.A. Ponderosa And Bonanza May 2000 - Nov 2001
    + Management of strategy, program development and implementation for new products and platforms for the Brands. Multitask position with accountability for overall improvement in brands food quality, cost management and operational execution. + Leveraged operations experience and project management skills to expedite food development and implementation process. + Responsibilities included strategic interaction with senior management, operations leaders, culinary, training, purchasing, research team, franchisees and the field. + Effectively manage multiple tasks and projects to include:- Strategic planning.- New product/concept project management.- Implemented seasonal food bar, dessert and bakery refreshers and product taste improvements resulting in increased guest perception of the brand.- Prototype development and restaurant revitalization projects.- Food and development strategy and implementation in partnership with Culinary - Improved overall teamwork between various departments resulting in increased productivity and results.- Coordinated food purchasing cost savings opportunities resulting in over $2MM in cost savings for the brand.- Advised field team and senior management on franchise and co-op related issues to resolution.- Managed all projects and G & A to budget or below.
  • Metromedia Restaurant Group
    Director Of Brand Marketing/Director Of National Field Marketing
    Metromedia Restaurant Group Mar 1995 - Nov 2001
    + Brand Marketing responsibilities included strategic interaction with senior team, operations, various corporate departments, franchisees and the field. Accountability for improvement of brands food quality, cost management and operational execution. Coordination of new product implementations. + Managed Prototype and reconcepted restaurant merchandising and food development. + Provided support for both Domestic and International (Caribbean) Franchisees+ Coordinated food purchasing cost savings opportunities resulting in over 2M in cost savings for the brand.+ Director of National Field Marketing responsibilities included accountability for achieving system wide sales results for a 530 restaurant, dual brand, $652 million family steakhouse group. Manage and direct field marketing advertising budget of $10.5 million in over 45 Designated Market Areas. Consult and advise individual franchise principles and 8 local agencies in 94 DMA's. Oversee a team of Regional Marketing Directors and advertising agency representatives.
  • Ponderosa - Metromedia Restaurant Group
    Various Roles - Operations, Multi-Unit, Director Of Field Marketing
    Ponderosa - Metromedia Restaurant Group Apr 1985 - Sep 2001

Corey Will Skills

Leadership Marketing Franchising Management Restaurants Strategic Planning Food Strategy Restaurant Management Team Building Sales Advertising Budgets Food Service Hospitality Retail Training Brand Development Customer Service Market Planning Hiring Profit Food And Beverage Marketing Strategy Social Media Marketing P&l Management Customer Satisfaction Recruiting Catering Menu Development Food Safety Merchandising Operations Management Business Strategy Social Media Event Planning Franchise Consulting Coaching Budgeting Product Development Event Management Employee Training Outsourcing Employee Relations Time Management Multi Unit Restaurant Operations Project Management Operations Leadership

Corey Will Education Details

  • Monroe Community College
    Monroe Community College
    General

Frequently Asked Questions about Corey Will

What company does Corey Will work for?

Corey Will works for Aspire Consulting And Growth Strategies, Llc (Acgs, Llc)

What is Corey Will's role at the current company?

Corey Will's current role is Owner - Principal.

What is Corey Will's email address?

Corey Will's email address is ba****@****bal.net

What is Corey Will's direct phone number?

Corey Will's direct phone number is +121476*****

What schools did Corey Will attend?

Corey Will attended Monroe Community College.

What skills is Corey Will known for?

Corey Will has skills like Leadership, Marketing, Franchising, Management, Restaurants, Strategic Planning, Food, Strategy, Restaurant Management, Team Building, Sales, Advertising.

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