Cori Lobel Email & Phone Number

New York, Ny, Us

New York, New York, United States

Point of contact for all Analytics and Research needs, including ongoing social and earned media reporting as well as ad-hoc client requests and new business research.Designed a custom system for social, influencer, and editorial goal setting which utilizes the historical performance of key metrics to inform an accurate depiction of future results.Performed A/B testing in order to refine visuals based on how users engage with various creative elements (color, number of product assets, etc.), with results driving optimizations of creative content on social media.

New York, New York, United States

Develop reporting structures for new clients (including earned and owned social media, media relations, and influencer) in order to provide reports that can be utilized internally across teams as an indication of success.Uncover prominent editorial themes through connected coverage mapping to drive awareness of crowded or potentially undervalued white spaces contributing to increased strategic media pitching of an opportunity area.Perform competitive analysis of earned media content themes, enabling internal stakeholders and teams to pitch new business with strategic, data-focused campaign insights.

New York, New York, United States

New York, New York, United States

Managed the production and testing of a qualitative coding tool that streamlined productized media reporting from a previously manual coding process in Excel. Aided in experimental research and testing to increase visibility of PR efforts including research projects accepted into IPRRC conference.Facilitated usability interviews to observe and understand how users interact with features of the minimum viable product to gain feedback and optimize the flow and intuitiveness for ease of use.Constructed survey to test BIPOC perception of terms like ‘brightening’ in claims of a skincare product to uncover any associations with controversial skin lightening products. The research revealed a minimal share of negative association with the term ‘brightening’ which allowed the clients to move forward with using ‘brightening’ terminology when launching the new product line.

New York City Metropolitan Area

Developed custom project scopes based on targeted questions to align with client and internal team goals, leading to thoughtful results and actionable insights.Managed advanced social listening projects across earned and owned media for products within the health and wellness category that uncovered nuanced conversation around protein education, and presented findings to c-suite executives. This discovery led to the strategic implementation of these conversation themes in social content which increased overall engagement and drove best performing content across owned social channels.

New York, New York

Developed targeted buyer personas for new product + brand launches, strategic messaging, and creative campaigns by utilizing proxy or alike brand audiences to better understand the target user in depth and forecast their reaction to a launch or campaign.Executed custom audience analysis (including demographic and psychographic analysis) for strategic implementation of new business proposals by identifying associated consumer interests, attitudes, and beliefs to ensure a favorable response to a campaign or product launch.

Charleston, South Carolina Area

Charleston, South Carolina

Charleston, South Carolina

Croton On Hudson, Ny

Master Of Science - Ms, Human Centered Design

Bachelor Of Science - Bs, Marketing