As a senior copywriter, I play a crucial role in creating compelling and engaging content that resonates with our target audience and drives results for our clients. My expertise spans a wide range of industries, and I work closely with various departments to ensure content is aligned with our clients' goals. Some of my key responsibilities include:-Crafting high-impact content for every stage of the buyers' journey, such as blogs, eBooks, guides, infographics, email newsletters, and social media content-Collaborating with client project managers to develop content calendars tailored to the needs of clients across various industries-Regularly meeting with the Creative Director to discuss the direction and vision of Lynton's content department-Reviewing and editing content produced by other copywriters and team members to ensure quality and consistency-Working alongside the brand marketing manager and project operations coordinator to build campaign roadmaps for Lynton and its product brand, SyncSmart-Taking full ownership of creating user and technical documentation for new SyncSmart app customers, with a focus on UX writing to make the setup process as simple as possible-Helping with light HubSpot implementation when needed, primarily on CMS Hub

As a communications specialist, I successfully contributed to various marketing initiatives and increased content output by 10%. My experience spanned diverse content types, and I excelled at collaborating with different teams to ensure content accuracy and effectiveness. Some of my key responsibilities included:-Producing a wide range of marketing content, such as presentations, blogs, email newsletters, eBooks, infographics, user studies, success stories, and more-Managing a team of four writers and designers from an outside agency, reviewing and editing copy for content and brevity-Working closely with product owners and the product marketing team to ensure the accuracy of copy and produce technical content like product release roadmaps-Collaborating with the corporate PR team to generate bylines, collecting nine in just two months on a single topic-Liaising with event marketing colleagues to execute and promote special online events, such as webinars, and local and national trade shows

I wrote and edited various forms of copy (blogs, social media posts, SEO elements, website pages, eBooks, infographics, email newsletters, email nurture campaigns, landing pages) for different clients across a wide spectrum of industries as well as Lynton. To get the best possible information, I conducted SME interviews with coworkers and outside resources. When needed, I also provided a content strategy to assist with projects, including creating ideas based on the client's buyer journey. Other notable accomplishments:-Assisted with the brand marketing team to create a regular webinar cadence -Worked with the brand marketing team to build out product marketing roadmap to help with SyncSmart.io's Go-to-Market integration strategy (in doing so, we've met all product download goals)-Helped with service catalog in JIRA and capacity planning to bring in new work, particularly web copy -Meeting with Creative team to collaborate on how to marry copywriting with design for the largest impact on our material -Meeting with members of the leadership team to consistently discuss how to evolve our agile methodology better when it comes to content creation

As Symmetry Software's marketing specialist, I was responsible for coordinating and implementing several B2B marketing initiatives, with a heavy emphasis on payroll-centric and specific Symmetry software content, including blog articles, social media, email newsletters, and more. More examples of my workload included:-Helping maintain Symmetry's website, including structure, copy, and SEO strategies-Diving into different types of content, such as infographics, videos, e-books, community discussion board topics (PayrollTalk.com), product flyers, and ad copy-Assisting in planning state and nationwide payroll tradeshows-Crafting press releases when necessary-Assisting with PaycheckCity.com's content when needed. PaycheckCity.com is a sister site of Symmetry that provides B2C content for working Americans

My role consisted of several key responsibilities to help increase revenue and leads in the B2B unit of Ziff Davis. Roles included:-Owning the editorial email calendar and coordinating with various teams for maximizing on traffic drivers and potential revenue generators.-Trafficking email campaign requests and campaign assets to meet deadlines and notify appropriate persons for reviews and approvals.-Implementing list segmentation strategies for targeted email campaigns.-Creating HTML newsletters based on existing templates, creating/coding new email templates, QAing email test proofs, setting audience targeting rules and deploy campaigns.-Spearheading A/B testing-Editing email content for grammar -Working with content team to continuously update designs on both email templates and landing pages-Creating and maintaining reports through various sources, including Tableau-Assisting Toolbox community team with writing IT-related mini blogs to engage their users in conversation-Suggesting content and timing of posting for Toolbox Twitter, Facebook and Pinterest

At IWS, I wore several hats in a fast-paced advertising agency. Examples of my daily tasks included: -Helped create content and post to various client social media; this included creating full editorial calendars and coming up with new and interesting campaigns-Created and suggest Facebook sponsored ads, Twitter promoted posts and Google Adwords ads for various client social media including but not limited to political candidates, retail shops, nonprofits and strong education forces (Expect More Arizona, First Things First AZ)-Provided weekly ad and engagement reports based on client social media-Wrote blogs for various clients and company pages, all relating to topics of digital media.-Helped write and edit proposals in hopes of winning RFP's. -Helped with various marketing assignments such as but not limited to: helping with Lyris issues and writing, editing email for various client campaigns (most notably Esperanca), writing and QAing content for various website builds

While working at the ASU School of Criminology, I was able to hone skills in my own field while learning about the field of criminal justice through the college's professors and graduate students. My duties included:-Edited school website when new hires or jobs were posted-Edited existing HTML on PhD student page to increase usability and look-Helped organize, set up and photograph events for students and faculty-Ran school's Facebook, Twitter, LinkedIn and YouTube-Implemented various marketing campaigns on Facebook and Twitter to increase student engagement including Friday trivia and a "Where's Sparky"​ campaign-Wrote news articles and features and posted them to the school's website-Helped create video and photo slideshows depicting student life-Determined advertisements for various outlets for school, including The State Press and other local media-Assisted director in setting up and conducting interviews with leaders in the criminal justice field

Assisted the coaches in setting up events, ran the athletic department’s Facebook and Twitter, created content and designed quarterly newsletter and created content and updated the department’s website.

Photographed London scenes, covered press conferences and wrote culture and athlete based stories with an Arizonan emphasis for three weeks.

Wrote fan and player based features, photographed games and stadiums and operated Facebook and Twitter accounts to bring Milwaukee fans closer to the team.

Provided support for movie promotions for studios such as Fox, ScreenGems and LionsGate, targeted desired audiences and offered free advanced screening tickets to fill reserved movie theaters.

Led tutoring sessions and provided academic support to high school freshmen in the AVID program.