Kiip is a platform for individuals to freely, simply, and securely store and manage their personal vital documents, enabling safer and faster sharing of their information with organizations when applying for benefits and services.•Hired as the first member of the experience team to lead user research at an early stage startup.•Identify high-impact research opportunities to drive key business and product goals.•Work as a member of a cross-functional team of designers, developers, customer support and sales.•Plan, conduct and translate research into actionable insights that influenced product, sales and marketing strategy

1000watt is a brand and strategy agency for the housing industry.•Conducted discovery research and led strategy on brand and marketing projects for clients in the housing industry. Projects included rebrands, naming, campaigns, launch events, website redesigns, and content marketing.•Led on-site and remote discovery research; Designed research plan and conversation guide for participants and tested protocols.•Facilitated workshops for up to 40 participants, and moderated in-depth 1:1 interviews to uncover brand sentiment and white space opportunities.•Wrote and administered surveys for exploratory and market research; Developed customer personas and conducted competitive research.•Collect, analyze and synthesize insights for creative team; Partnered closely with writers and designers to establish brand strategy. •Regularly presented and advocated for work in client meetings.

Managed multidisciplinary creative team, and internal and external stakeholders to execute high volume of creative work.

Partnered with cross-functional teams to coordinate, research and write proposals in response to RFPs.

Supervised at drop in center and transitional housing programs. Served as first point of contact for youth off the street. Provided prosocial counseling and assisted with behavior modification.

Organized fundraising events and provided day-of event support. Circulated communication updates and event invitations to donors via phone and email. Solicited local businesses for donations.

Supported professor with research for her book about memory, trauma, and their expressions in women's visual culture including commemorative sites in South Africa.