Corina Munteanu Email & Phone Number

Bucharest, Romania

• Planned and executed integrated marketing campaigns aligned with the brand’s objectives.• Developed and enforced brand guidelines, ensuring consistency in messaging and visual identity across all marketing channels.• Development and adaptation of advertising materials & TVCs according to Romanian laws.• Collaborated with product development teams to align new products with brand values and market needs.• Led product launches, coordinating cross-functional teams to ensure timely market entry.• Worked closely with sales team to develop and execute effective promotional campaigns that drive brand growth and market share.• Worked closely with R&D, finance, and operations teams to align brand initiatives with company’s goals.• Managed relationships with external agencies.• Developed and managed the brand’s budget, ensuring efficient allocation of resources and cost control.• Planned field visits to understand the customers, consumers and the categories I was responsible of.• Prepared reports with consumer preferences and behaviors combined with market trends (Nielsen), internal sales to adjust and enhance campaigns.

Bucharest, Romania

• Built and strengthened strategic relationships with industry partners (sommeliers and bloggers).• Managed and developed campaigns for Horeca and Modern Trade customers.• Managed and developed campaigns for online channel (for wine shops).• Developed different branding projects to increase Purcari & Crama Ceptura's visibility.• Developed promotional materials according to brand's guideline (graphic declination, product samples, mock-ups).• Prepared and administered the annual budget.• Marketing reports on various aspects and brand evolution analysis.• Prepared power point presentations for the coordinated projects.• Worked closely with sales team and took their input for future projects.• Planned market visits to understand the industry, customers, and consumers.• Planned events, including wine fairs, and tasting shows for clients and partners.• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

Bucharest, Romania

• Actively looked for new ideas and innovations within market to drive consumer's engagement.• Communicated closely with all applicable departments within company, including upper management and sales team.• Built brand awareness and generated leads while managing different marketing campaigns and programs.• Coordinated various projects including product launches and events.• Coordinated brainstorming and internal brief/debrief meetings.• Planned trade offers monthly.• Organized different sampling activations.• Developed “selling stories” for product launches and presented to sales team.• Developed innovative marketing campaigns based on key objectives.• Managed and developed different store brandings.• Prepared and administered the annual budget.

Bucharest, Romania

• Worked with sales team to reach targets, consistently meeting, or exceeding them.• Engaged with customers to effectively build lasting relationships.• Tracked stock using company inventory management software.• Maintained customer satisfaction while handling product returns quickly and professionally.• Informed customers on promotions to enhance sales.• Completed orders through SAP system and organized product deliveries to meet customer timetables

Bucharest, Romania

• Participated in Green Business Index project, This is a tool for assessing the environmental responsibility of Romanian companies by monitoring green initiatives in the Romanian business sector as: sustainable development, environmental impact, sustainable transport, state of the art, green procurement, resource use and waste management.• Interacted with customers professionally by phone or e-mail to provide information regarding GBI project.• Helped with administrative support, including managing incoming calls, coordinating files and sorting mail.• Enhanced collaboration between team members by preparing meeting materials and taking clear notes to distribute to stakeholders.

Master'S Degree, Faculty Of Entrepreuneurship, Business Engineering And Management

Bachelor'S Degree, Faculty Of Biotechnical Systems Engineering