- Working with UX and Product teams to understand requirements and build components- Building functionality that works in multiple countries and languages with Accessibility in mind- Building reusable components and front-end libraries for future use- Optimising components for maximum performance across a vast array of web-capable devices and browsers- Migrating a legacy web application to a new version - Contributing to backend code using Python/Django;- Writing unit and integration testsWorking with the following technologies:
- Javascript- TypeScript- Testing Libraries- VueJs, Vuex and Pinia- StoryBook

Help develop, execute, and monitor marketing programs across a variety of channels for the Gartner Digital Markets brands (Capterra, GetApp, SoftwareAdvice) by analysing local trends to help define the organisation's marketing strategy for EMEA region. This includes:• Implementing link building campaigns• Conducting local PR campaigns (secured coverage in Verdict, The Times, ComputerWorld etc.)• Coordinating PPC and SEO projects across teams in 10 international sites• Automised ad copy creation for the SEM campaigns across 7 languages

Expanding the company services across multiple markets (UK, ES, FR, NL, DE) with the help of a freelancer team and a digital marketing agency• Website management: Managing and controlling all aspects of a successful eCommerce store built on a Wordpress and Magento hybrid platform.• SEO Optimisation using the latest SEO techniques. This includes regular uploading and updating of content using keywords discovered through intensive keyword research, image optimisation, YouTube optimisation and other techniques to appear top of Google Search Engine Results Pages.• Social Media Marketing: creating and monitoring social media channels including Facebook, Twitter, Instagram, LinkedIn and more• Content creation and localisation: includes content writing and management of translation and localisation processes.

• Leading a team of 11 people to write Google ads for the agency clients• Making sure that members of the team have all the training they need to consistently deliver what is expected of them• Ensuring that members of the team correctly interpret and implement any instructions given to them whilst at work• Maintaining contact with clients - giving them regular updates• Conducting in-depth consumer analysis to determine the image/demand of a brand• Utilising all resources cost effectively• Developing innovative and time-effective work processes• Involved in the recruitment of new members of the team

Analysis and strategy: Content analysis and strategy was mainly based on competitor research, however, to identify any missing opportunities, keywords' search volume and seasonality were also taken into consideration. SEO analytics tools like SEMrush were used in order to identify competitors. Keyword analysis was also used for YouTube and Pinterest optimisation to increase the position ranking in SERP taking advantage of social media channels with evergreen content. I also worked closely with the PPC team to identify gaps and opportunities for social media ads.Main accomplishments:- 594 tracked leads (form submission) with avg. Cost per Lead = £2.5 (March 2016-January 2017)- Lowest CPC = 0.10 (FB)- Highest CTR = 3.44% (FB)- Established long-term relationship with clientsAccounts Managed: TES, Hearst Magazines, Autodesk (Russian and DACH markets), Research Tree, and Local Heroes (app by British Gas)

Assisting the Tourism Team with copywriting, tourism website content management and design skills. Main responsibilities• Develop and manage on and off-line content to a high standard that effectively promote Hampshire to visitors• Ensure that relevant social media channels are utilised to positively promote Hampshire as an attractive visitor destination to appropriate and defined target audiences.• Act as a point of contact for website and email enquiries, responding to and resolving enquiries in an appropriate and highly professional manner• Assist the effective delivery of a range of tourism development and marketing projects with a range of public and private sector partners• Assist in the production and distribution of tourism publications and collateral, liaising with designers, printers and distribution companies