Coordinate knowledge & development programs for ING's sales force & call center area (both face 2 face & online). Develop strategic communication for the network to ensure correct transfer of information & strategic initiatives. Coordinate sales force engagement programs: annual sales conferences, roadshows, on site trainings & best practices sharing meetings

Champion a single view of customer across the whole organization.Develop customer centric growth & loyalty programs: onboarding new customers, retention strategies, identify new customer segments.

Design the marketing strategy together with the Head of Marketing and Customer Strategy Retail.Translate the marketing strategy in planning, coordinating, implementing and evaluating the marketing and communication strategies, plans, programs, both long and short term to ensure profit growth and market share increase. Develop and manage the annual departmental and marketing budget; ensure effective control of results vs. spend.Oversee the integration of communication between the ATL, BTL and Digital channelsManage the ATL, BTL, Digital & Media agencies on all aspects related to understanding the ING brand values, communication, and promotion. Manage the personnel of Marketing Strategy & Digital Marketing teams to get the week-to-week duties performed with appropriate control and efficiency, in a cost-effective manner with minimal mistakes.

Support for Head of Marketing and Communication in designing, implementing and facilitating the annual marketing plan. Translated business objectives and strategies to develop brand portfolio objectives, strategies and plan to facilitate business growth.Led development of marketing programming with cross-functional departments and external agencies for own areas. Together with the Category Managers collaborated with sales and products for plans and materials to ensure consistency with marketing objectives and strategies, and marketing plan.Ensured monitoring of campaigns’ progress and results evaluation were properly performed by the Category Managers and that aggregated results were presented to the specific areas of interest. Assisted in consistently reviewing, evaluating and discussing alternative recommendations in order to maximise return on investment against agreed objectivesFor all communication and actions with network ensured the BTL responsible properly handled all requests received for each specific category.Effectively managed the team to get the daily duties performed with appropriate control and efficiency, in a cost-effective manner with minimal mistakes.

Responsible for marketing & communication on different product categories: savings, current accounts, loans and small enterprises. Assisted in identifying, assessing & implementing new strategies or promotional & advertising/communication options.Led development of marketing programming with cross-functional departments and external agencies. Ensured a proper development of all POSM (brochures, leaflets, posters, etc) for the designated line of products.Responsible for extending all marketing campaigns in the digital environment through integrated campaigns in order to ensure consistency with marketing objectives and strategies, and marketing plan for own categoriesAssisted in Company's website roadmap for future developments and provided content for each product area. Regularly assessed market competition: media, awareness, MS, market trendsRegularly provided analysis on market trends and competitive products to provide input and guidance on product features, pricing & marketing strategies, gap analysis and product enhancement strategies

ATL, BTL, DM and research activities of ING Retail Banking Romania.Internal Communication

Internal Communication - offer suport to all countries where ING Retail & Private Banking was presentOrganised Senior Management International events.Drafted Top Management messages to Senior Management worldwide.

Contributed to the formulation and implementation of the annual marketing and communication plan.Responsible for conducting the marketing research and benchmarking (customer / competition) with designated agencies, assess market needs/trends and acceptance on current and new product concepts.Responsible for analyzing, interpreting and providing insights & recommendation based on research data.Assisted in organizing and coordinating agencies and internal resources for events, exhibitions, etc. participation.Ensured a proper development of all POSM (brochures, leaflets, posters, etc)Kept an up-to-date control on the development process of the advertising campaign and POSM. Responsible for monitoring campaigns progress and evaluate results.Support local teams in implementing the marketing activities, in initiating local events, campaigns, in finding solution to local, specific issues.