1. Coordinating and implementing Content Marketing strategy (campaigns and tactics)2. Responsible for all Financial Education programs, Sustainability, and anti-fraud communication for the ING Brand3. Manage budget split for campaigns between production, creatives, influencers, media4. Developing specific content for all ING social media channels (Facebook, Instagram, LinkedIn, TikTok) and digital campaigns to increase brand awareness & consideration (including posts, articles, newsletters, video content, etc.) 5. Develop and implement influencer marketing strategy for all communication (both product & brand). 6. Collaborate with the research team to analyze customer insights & understand the competitive landscape 7. Independently briefing & implementing content marketing campaigns (including development of audience strategy, value proposition, messaging, positioning, and media mix)8. Working closely with product and marketing teams to implement influencer marketing tactics & Social media communication for products9. Manage relationship with various internal stakeholders (product tribes & business) and external suppliers (agencies – media, creative, PR).

1. Coordinating the creative team2. Developing the communication strategy and corporate events for both the company and external clients (OMV Petrom, Mercedes-Benz Romania, Volvo, etc.)3. Assist in implementing events and coordinating the entire production and flow4. Developing the internal and external communication strategy

Proposal and development of creative concepts for agency’s clients, integrated campaigns and events: Kent, Dunhill, Pall Mall.

Coordinating the creative department. 1. Proposal and development of creative concepts for agency’s clients, integrated campaigns and events – Google, Anchor, Afi Palace Cotroceni, Life Care, Plaza Romania, Bucuresti Mall, Midocar, Agricover, TEB, A&D Pharma, Energy Holding, Adeplast, Doppel Herz, Edenred, Transfond, Perla Residence, Rehau, etc.2. Development of concept, key messages, copy and materials for European financed projects 3. Development of TV and radio commercials, and interactive films4. Concept proposals for BTL projects 5. Copy for advertising text and PR (headlines, slogans, body text etc.), for all media channels (web, print, TVC), in both Romanian and English6. Developing specific content for social media 7. Managing all projects in the creative department and coordinating the creative team8. Active support for the clients’ marketing departments in reaching brand and communication objectives

Composing and implementing the creative concepts for the agency’s clients - full service.Clients: Agricover, Google, Garrone, Marriott, Rehau, Case Utilaje, A&D Pharma, Aerotravel, Perla Residence, Doppel Herz, Edenred, Midocar.

1. Proposal and development of creative concepts for agency’s clients – Heineken, Subaru, Opel, Coca-Cola, Ministerul Sănătaţii, Golden Brau, Toshiba, BCR Open, Burn, Dance Masters, Caroli2. Development of TV and radio commercials, and interactive films 3. Concept proposals for BTL projects 4. Copy for advertising text and PR (headlines, slogans, body text etc.), for all media channels (web, print, TVC), in both Romanian and English

1. Proposal and development of creative concepts for agency’s clients – Petrom, Avon, Primăria Sectorului 1, ING Asigurări. 2. Composing presentations for events and sponsorship programs 3. Development of radio commercials and interactive films 4. Concept proposals for BTL projects 5. Copy for advertising text and PR (headlines, slogans, body text etc.), for all media channels (web, print, TVC), in both Romanian and English

1. Initiating commercial talks and contract negotiation with foreign suppliers 2. Constant communication with all suppliers 3. Writing business correspondence (Romanian & Japanese) 4. E-mails’ translation (English, Japanese, Romanian) 5. Searching new business opportunities 6. Event and promotional strategies’ organizing 7. Direct involvement in ideas, design, promotional materials, logos, layouts and copywriting development