Drawing from my extensive experience in usability, insights analysis, and product ownership, I am well-equipped to offer three essential services as a product manager.First, I can enhance the user experience by applying proven usability principles such as A/B testing, benchmarking and heuristic evaluations, ensuring that products are intuitive and user-friendly. Second, I can provide data-driven insights by utilizing techniques like customer segmentation and cohort analysis to inform strategic decisions and drive product development. Finally, I can take ownership of the product life-cycle, from concept to launch, by creating product roadmaps and coordinating cross-functional teams to deliver successful outcomes that meet both business goals and user needs.

I am in charge of satisfying needs by successfully delivering a quality product. I acts as an interface between the requirements, the technical team, the marketing team and the customers.* Cooperation with other departments (IT, Customer Care, Accounting) by providing assistance to achieving company objectives;* Collaborating heavily with Sales leads, Marketing partners, and Engineering teams providing answers in the development process;* Initiate and prioritise projects with Engineering, track product development, and develop launch plans;* Providing implementation support and preparing the business for the system solution;* Conduct market research to gain competitive insight and understand customer needs.

Some of the methods deployed in past years:- Heuristic Evaluations- Usability testing- Survey- Focus-group- Benchmark Studies- Concept Testing- Online Testing (A/B Testing)- Heatmaps- Competitor AnalysisMethods used: - Set of heuristics developed by Nielsen - Set of criteria developed by Bastien & Scapin- Set of criteria developed by Amélie BoucherResearch tools knowledge - Google Analytics, Google Optimize, Optimizely, Crazy Egg, Hotjar. Research Skills (quantitative & qualitative methods) UX Wireframes - Adobe XD, Axure, WireframeSketcher, Figma.

My role in Ringier Romania was that of a mediator between management, marketing, development, content and financial departments, in order to create and grow a digital environment; translating ideas and requests into deliverables. My main objective was to help the company migrate from a print mentality and smooth the transition towards digital:1. Thru training of teams and management;2. Translating tasks from print to digital [research, financial, business, corporate, media];3. Implementing new procedures for content and development teams [focus on SEO, User Experience Improvements, web writing, measurement of web properties, sales and reporting];4. Integrating data into online sales process thru traditional reporting and DMP building Some of my main tasks:1. Market Data and reporting;2. Content Analysis and Optimization, such as article length format;3. User Experience [heuristic approach] for product launch and optimization for ongoing products;4. Media and Advertising Analysis, such as advertising spending;5. Web Tracking / Web Analytics;6. Price Analysis and Business Opportunities for merging print and digital assets;7. Business Forecast alongside market data for new business and ideas;8. Analysis and reports for a potential business merger, such as market data, company profile, company results, forecast and competition analysis; 9. Support for Online Advertising Department, such as optimization for landing pages for special projects in order to maximize results, data and presentations as sales argument;10. Programmatic setup for company, such as research and market understanding, players and suppliers selection;During my time with Ringier, I attended a series of trainings and conferences in Warsaw, Zurich, Sofia and Bucharest, trying to grasp the rising of programmatic sales and DMP integration.

Responsibilities:Manage ongoing consumer (tracking) studies designed to provide key performance indicators.Establish research methodology, study specifications, procedures, timelines, and necessary tools for effectively and efficiently meeting research objectives.Manage a portfolio of research projects for decision makers throughout the company.Create presentations as required to present research findings, fulfill client deliverable and support business development efforts.Custom research studies; Market research;Secondary research, and an evaluation of the business situation ; Desk Research and Observational Trends; Analyze and present results from both quantitative and qualitative research studies and design reports that summarize results, highlight the key findings Custom Audience Analysis; Collaborate with team leaders in operational and strategic departments on cross-published studies and cross-expertise consulting projects.Abilities Strong quantitative and problem-solving skillsCan help create user focused KPI’sEffective organizational skills; effective follow-through, and commitment to excellence.Able to multi-task and provide support of multiple projects in various stages.Ability to work collaboratively in a team environment.Ability to juggle multiple projects simultaneously and work in a quick-paced, multi-faceted environment: brainstorming and following up on ideas

ResponsibilitiesCollect and analyze user behavior through server logs, online experiments (A/B testing), benchmark studies, lab studies, and surveys.Work with designers, product managers, programmers to prioritize research opportunities in a fast-paced, rapidly changing environment.Conduct independent research on multiple aspects of how users experience online search.Help the team understand what users are doing and why – usability,competitive analysis, interviews, surveys, analytics / Google Analytics, and more.Define problems and opportunities – analysis of current behaviors and attitudes combined with product team goals.Create and show solutions – reports and data-driven recommendations used to evaluate designs and inspire new ideas.Iterate based on “validated learning” – more testing and analysis Deliver and follow through – launch new ideas and post-launch analysis on metrics and user behavior.

Responsibilities for Market Research requirements in the company:Custom research studies; Market research;Secondary research, and an evaluation of the business situation ; Desk Research and Observational Trends; Analyze and present results from both quantitative and qualitative research studies and design reports that summarize results, highlight the key findingsCustom Audience Analysis; Responsibilities covering Web Analytic`s requirements in the company:Traffic Data;Google Analytic`s Custom Reports ( & Code development);Measuring Social Media.

Research analyst and field coordinator for product testing

I have recruited, trained and coordinated more than 400 operators with the purpose of conducting quantitative and qualitative field work, at a national level.