Corina Mcfaden Email & Phone Number

Los Angeles, CA, US

San Francisco, California, United States

• Clients: Proofpoint, Salt
• Developed creative strategies and executed visual designs for diverse advertising campaigns.
• Enhanced brand visibility and audience engagement for high-profile clients.
• Collaborated with cross-functional teams to ensure cohesive brand messaging across all platforms.

Los Angeles, California, United States

• Launched and nurture a passion project focused on handcrafted art-inspired products and educational materials, demonstrating advanced skills in product development, branding, and market engagement.
• Spearhead all creative and operational aspects, utilizing strong leadership and project management skills to balance this endeavor with professional commitments effectively.
• Implement and oversee marketing campaigns and e-commerce strategies, enhancing online presence and customer interaction, indicative of advanced digital media skills.

• Clients: Clickspray, fred&ted, Dovetail
• Dovetail: Managed comprehensive proposals for architectural project managing firms, enhancing project visuals and presentations that contributed to successful pitches.
• Fred & Ted: Boosted client engagement by 40% through innovative campaign strategies that blended user engagement techniques with traditional advertising.
• Clickspray: Led a successful rebranding initiative, revitalizing the client’s visual identity and significantly improving their positioning in the competitive market.

• Clients: Microsoft, Whole Foods Market, Walmart
• Led creative teams for high-profile clients like Microsoft and Whole Foods, producing award-winning advertising campaigns.
• Mentored junior designers, fostering a collaborative team environment that enhanced creative output and staff development.

• Clients: eBay, Walmart, RedLaser, Microsoft
• Conceptualized and executed digital marketing strategies that significantly boosted client engagement for eBay, Walmart, and Microsoft.
• Oversaw the visual aspect of campaigns, ensuring consistency across various platforms and enhancing brand integrity.

San Francisco, CA

• Clients: Cutwater, Mekanism, Swirl, BBDO SF, Amazon Advertising
• Provided artistic direction across multiple projects for agencies like BBDO SF and Amazon Advertising, ensuring creative alignment with client objectives.
• Managed project timelines and coordinated with cross-functional teams to deliver high-quality creative content.

San Francisco, CA

• Clients: Google, Slavery Footprint, iMeet, Workday, Tiny Prints
• Spearheaded creative projects from inception to completion, receiving accolades for innovative campaign strategies.
• Balanced creative vision with practical implementation, ensuring all projects were delivered on time and within budget.
• Created a groundbreaking campaign for Slavery Footprint that increased awareness and engagement around human trafficking issues.

San Francisco, CA

• Clients: HP, Yahoo!, Sprint
• Collaborated on award-winning campaigns, pushing creative boundaries to achieve business goals.
• Managed a team of designers and coordinated with copywriters to develop cohesive and innovative advertising strategies.

San Francisco Bay Area

• Redesigned packaging for well-known brands like Lipton and Ocean Spray, enhancing consumer appeal and modernizing visual presentation.
• Explored and implemented cutting-edge printing and packaging techniques to differentiate products on store shelves.

Greater Boston Area

• Developed digital learning materials and interfaces for clients like McGraw-Hill and Pearson, improving educational outcomes through better design.
• Created user-friendly icon sets that significantly enhanced the usability of digital educational platforms.

Art Direction

Bfa, Liberal Arts And Sciences, General Studies And Humanities

Bfa, Fine/Studio Arts, General

Education record

Full time student in the BFA Dance program.