Corina Mcfaden

Corina Mcfaden Email and Phone Number

Founder and Creative Director @ McWu
Los Angeles, CA, US
Corina Mcfaden's Location
Los Angeles, California, United States, United States
About Corina Mcfaden

Corina Mcfaden is a Founder and Creative Director at McWu. Colleagues describe her as "Corina is one of the hardest working creatives I've encountered in my years of advertising. Often, she's the last to leave the office and spends countless hours perfecting her work. Talent? She has it in heaps. The cherry on top? She's always a joy to be around." and "Watch out! "Corina" is not her real name! Ahhh... I kid. I mean, I kid but it's true. Her real name is a matter of national security. As for her design, art direction, work ethic, conceptual skills, and social grace... impeccable."

Corina Mcfaden's Current Company Details
McWu

Mcwu

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Founder and Creative Director
Los Angeles, CA, US
Website:
fredandted.com
Employees:
3
Corina Mcfaden Work Experience Details
  • Mcwu
    Founder And Creative Director
    Mcwu
    Los Angeles, Ca, Us
  • Fred&Ted
    Flex Team Advisor - Senior Art Director
    Fred&Ted Oct 2022 - Present
    San Francisco, California, United States
    Clients: Proofpoint, Salt• Developed creative strategies and executed visual designs for diverse advertising campaigns.• Enhanced brand visibility and audience engagement for high-profile clients.• Collaborated with cross-functional teams to ensure cohesive brand messaging across all platforms.
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  • Mcwu
    Founder And Creative Director
    Mcwu 2015 - Present
    Los Angeles, California, United States
    • Launched and nurture a passion project focused on handcrafted art-inspired products and educational materials, demonstrating advanced skills in product development, branding, and market engagement.• Spearhead all creative and operational aspects, utilizing strong leadership and project management skills to balance this endeavor with professional commitments effectively.• Implement and oversee marketing campaigns and e-commerce strategies, enhancing online presence and customer interaction, indicative of advanced digital media skills.
  • Freelance
    Freelance Senior Art Director
    Freelance 2019 - Present
    Clients: Clickspray, fred&ted, Dovetail• Dovetail: Managed comprehensive proposals for architectural project managing firms, enhancing project visuals and presentations that contributed to successful pitches.• Fred & Ted: Boosted client engagement by 40% through innovative campaign strategies that blended user engagement techniques with traditional advertising.• Clickspray: Led a successful rebranding initiative, revitalizing the client’s visual identity and significantly improving their positioning in the competitive market.
  • Omelet
    Senior Art Director
    Omelet Jan 2014 - Oct 2015
    Clients: Microsoft, Whole Foods Market, Walmart• Led creative teams for high-profile clients like Microsoft and Whole Foods, producing award-winning advertising campaigns.• Mentored junior designers, fostering a collaborative team environment that enhanced creative output and staff development.
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  • Swirl
    Art Director
    Swirl Jan 2013 - Dec 2013
    Clients: eBay, Walmart, RedLaser, Microsoft• Conceptualized and executed digital marketing strategies that significantly boosted client engagement for eBay, Walmart, and Microsoft.• Oversaw the visual aspect of campaigns, ensuring consistency across various platforms and enhancing brand integrity.
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  • Freelance
    Freelance Art Director
    Freelance Nov 2011 - Jan 2013
    San Francisco, Ca
    Clients: Cutwater, Mekanism, Swirl, BBDO SF, Amazon Advertising• Provided artistic direction across multiple projects for agencies like BBDO SF and Amazon Advertising, ensuring creative alignment with client objectives.• Managed project timelines and coordinated with cross-functional teams to deliver high-quality creative content.
  • Muh-Tay-Zik | Hof-Fer
    Art Director
    Muh-Tay-Zik | Hof-Fer Mar 2010 - Nov 2011
    San Francisco, Ca
    Clients: Google, Slavery Footprint, iMeet, Workday, Tiny Prints• Spearheaded creative projects from inception to completion, receiving accolades for innovative campaign strategies.• Balanced creative vision with practical implementation, ensuring all projects were delivered on time and within budget.• Created a groundbreaking campaign for Slavery Footprint that increased awareness and engagement around human trafficking issues.
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  • Goodby, Silverstein & Partners
    Art Director
    Goodby, Silverstein & Partners Feb 2009 - Mar 2010
    San Francisco, Ca
    Clients: HP, Yahoo!, Sprint• Collaborated on award-winning campaigns, pushing creative boundaries to achieve business goals.• Managed a team of designers and coordinated with copywriters to develop cohesive and innovative advertising strategies.
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  • Stapley-Hildebrand
    Packaging Designer
    Stapley-Hildebrand 2007 - 2008
    San Francisco Bay Area
    • Redesigned packaging for well-known brands like Lipton and Ocean Spray, enhancing consumer appeal and modernizing visual presentation.• Explored and implemented cutting-edge printing and packaging techniques to differentiate products on store shelves.
  • Xplana Learning
    Designer
    Xplana Learning 2004 - 2005
    Greater Boston Area
    • Developed digital learning materials and interfaces for clients like McGraw-Hill and Pearson, improving educational outcomes through better design.• Created user-friendly icon sets that significantly enhanced the usability of digital educational platforms.
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Corina Mcfaden Education Details

Frequently Asked Questions about Corina Mcfaden

What company does Corina Mcfaden work for?

Corina Mcfaden works for Mcwu

What is Corina Mcfaden's role at the current company?

Corina Mcfaden's current role is Founder and Creative Director.

What schools did Corina Mcfaden attend?

Corina Mcfaden attended Miami Ad School, Tufts University, School Of The Museum Of Fine Arts, Boston Conservatory At Berklee.

Who are Corina Mcfaden's colleagues?

Corina Mcfaden's colleagues are Lisa Hubbert, Kevin Bagley, Meghan Terrell, Charlie Hong, Chris Toffoli, Kevin Mccarthy, Larry Yannes.

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