Blending creativity with brand strategy is what I do best. I enjoy cultivating teamwork, inspiring collaboration, and producing meaningful creative solutions. I’m passionate about storytelling—crafting bold, inclusive ideas that don’t just cut through the noise, but truly connect with diverse audiences and drive real results. As a lifelong athlete, eldest daughter, and mixed-race Latina, I’ve learned the power of effective leadership, hard work, and seeing things from all angles. These values fuel my role as Marketing Director of Creative & Brand Strategy, where I bring over a decade of experience working with brands like Pepsi, Walmart, Diageo, L'Oréal, Bacardi, and Cosmopolitan. My decisions are always rooted in insights, with creativity fueling every project. I specialize in eCommerce, social media, and shopper marketing—with extensive experience across retail categories including pet, beauty, wellness, fashion, outdoor, grocery, and seasonal. Whether I’m building a brand strategy, directing a photoshoot, or brainstorming the next campaign, my focus is on driving engagement, increasing sales, and making a lasting impact.