Corina Lee Email & Phone Number

Ottawa, Canada Area

- Responsible for managing a monthly budget of $200,000 on digital advertising, resulting in year over year increase in company profit- Manages the entire marketing strategy of QC Makeup Academy and QC Pet Studies, including PPC advertising, product promotions, email marketing, and SEO - Responsible for managing the company’s social media strategy and budget to promote audience engagement and to increase qualified traffic to site- Provides effective ongoing competitive analysis to support product promotions and product development - Completes weekly comprehensive financial analyses, including a profit model, to enable recommendations on marketing strategies to senior management - Developed and oversaw lead nurturing strategies to build relationships with customers and drive sales, including writing nurture emails and implementing remarketing campaigns- Supervised and trained a team of employees to execute informational webinars, resulting in a 50% increase in webinar attendance and related sales- Collaborated with the course development team to launch new courses to penetrate new markets, leading to an increase in sales

Ottawa, Canada Area

- Developed and oversaw Search Engine Optimization strategies to increase company's organic search results and raise brand awareness- Reorganized company’s Google Search and Display campaign to increase conversion rates and sales, and to improve campaign efficiency - Responsible for the development and implementation of social media advertising to increase customer leads, and promote sales, audience engagement, and customer support- Analyzed data on Google Analytics and Moz SEO Software to recognize company’s online traffic trends and patterns- Conducted keyword research to generate effective keyword lists for company’s PPC campaign- Collaborated with product marketing managers to develop customer personas and messaging to target customer’s pain points

- Responsible for grading student's case studies- Returned assignments to students in accordance with established deadlines- Scheduled office hours to meet with students

- Responsible for all aspects of advertising and promoting the Club and its event including the designing, purchasing, and implementing club logo, posters, banners and promotional material- Manage all social media accounts including Facebook, Twitter, and Club e-mail to spread awareness of event details and Club hiring process- Measuring membership metrics and progression of Club goal attainment- Assist in setting up events on-site

- Addressed customer concerns and inquires developing strong relationships and customer satisfaction- Managed services calendar between instructors and students and provided supporting materials for instructional sessions maximizing effective learning- Managed equipment rental agreements, receiving and processing payments on due dates- Communicated music school policies to new customers and responded to inquiries about services offered in order to promote quality music lessons

- Conducted research on broadcast industry and food industry in order to support national marketing and branding initiatives - Developed web pages with Dreamweaver to present business partners with digital content- Took part in developing digital media and web data to support the web presence of Gusto! TV- Organized industry data with the use of Microsoft Excel for allowing for directed decision making

- Applied TBS Stage/Gate Project Management Methodology to support the completion of several Investment Plan Projects aimed a modernizing Health Canada’s Regulatory Framework- Conducted research in order to drafted presentation decks and briefing notes for presentation to various working groups and management teams allowing for directed decision making - Led testing on business to business gateway allowing Health Canada, the US FDA, and regulated health product companies to operate in an electronic environment- Supported operational and financial reporting cycles though the development of templates