Corine Chen Email & Phone Number

Hong Kong SAR

Project management | Branding | Digital marketing- Spearheaded branding activities across platforms through creative content, KOL, ads, community and business development; - Strategically plan and execute product launches from design, pricing, video creative, campaigns with internal & external parties;- Prepare collaterals for sales pitch, product.

Shenzhen, Guangdong, China

Brand positioning, manage social media accounts；Attend Maison et Objets, prepare show collaterals, and follow-up on sales leads;Build up EN e-commerce website, EN press release etc

Hong Kong

• Planned & executed all-rounded digital strategy from web, app, social media, EDM, events, creatives to online campaigns etc
• Attended 5 pitches, finished app project within 3 months for forum guests, assisted over 8 brand PR and product launch events;
• Clients include Global Tourism Economic Forum, HK Girl Scout, Lumières HK and other government events.

Hong Kong

• Built new website for new brand image, coordinated with design, logistics, production, web, US and UK sales teams on global product launches,
• Planned seasonal campaigns, upsell & cross-sell ads, segmentation, monitor & analyze metrics, sales data, CTR, newsletter performance
• Storytelling-based newsletter gained 10% more click rates, retargeting & display ads drove up to 20% traffic, total sales increased 20%+

Hong Kong

- Liaise Hong Kong local elementary and junior high school teachers and organisation; - Discuss promotional strategies with vice chairman, schedule meetings and workshops with various schools;- Organise summer exchange sessions between partner schools in China and HK schools, including recruitment, brochure writeup, programme design etc;

Prague, The Capital, Czech Republic

- Take initiative to contact Czech company and was invited to be the intern at Czech headquarter;- Liaise with potential Chinese partners to do business matching with Czech SMEs;- Seek support from Chinese government and Chamber of Commerce;- Arrange business meetings: over 60 companies showed high interesting cooperation;

Master Of Arts (Ma), Computer-Aided Translation

Bachelor'S Degree, English Language And Literature, General