Corinna Marrone Lisignoli Email & Phone Number

Milan, It

Milano, Lombardia, Italia

Milano, Lombardia, Italia

FCP is an association that has, since 1951, gathered the best skills and experiences from the world of Italian advertising. Indeed, the major Companies operating in the advertising sales for the main media players are part of FCP.Key Responsibilities:▪ Work with the other 4 members of the Board of Directors (Manzoni, Condé Nast, Italiaonline and Mediamond) and the President (Rai Pubblicità) in order to define and represent FCP AssoInternet position towards the market

Milano/Roma, Italia

OK, SALUTE E BENESSERE; WWW.OK-SALUTE.IT; FOCUS JUNIOR; NATIONAL GEOGRAPHIC KIDS; GIRL MAKE UP; YOUNG18; RAGAZZA MODERNA; TUTTO; ERGO, Cavalieri del Lavoro - Gruppo Lombardo; EDO'.

Milano

FCP is an association that has, since 1951, gathered the best skills and experiences from the world of Italian advertising. Indeed, the major Companies operating in the advertising sales for the main media players are part of FCP.Key Responsibilities:▪ Lead the “GDPR, ePrivacy and agreements legal aspects” working table in order to advise the 20 members of the Federation on the best practice to adopt▪ Work with the other 6 members of the Board of Directors (Manzoni, RCS, Rai Pubblicità, Hearst, Italiaonline and Mediamond) in order to define and represent FCP AssoInternet position towards the market

Milan Area, Italy

Teads, The Global Media Platform.Teads unites and empowers the best publishers in the world and distributes ads to 1.2 billion people every month within professionally-produced content.Teads’ end-to-end platform delivers full-funnel, outcome-oriented advertising powered by cutting-edge creative technology and AI-driven optimization. Not content with outdated ad experiences in the market, Teads has reinvented digital ads and raised quality standards to delight users, publishers and advertisers.Teads partners with the leading marketers, agencies and publishers through its team of 720+ people in 26 countries.Key Responsibilities:- Negotiate exclusive partnerships with the most important and strategic Publishers in the Italian market (RCS, Manzoni, Hearst, ilsole24ore, Editoriale Domus, alfemminile, Condé Nast, Citynews, Sport Network, Speed, Mediamond, italionline, fanpage, Vice…) - Manage the Italian Publisher Account Manager team that is accountable for maintaining solid relationships with all Publishers on a day to day basis (Premium Publishers and Mid-Long tail Publishers)- Analyze and size business opportunities- Plan new business development actions on the Supply side - Coordinate Global projects (EMEA, JAPAC, LATAM, US, New Markets) for business development on the Luxury Publishers- Represent Teads into the Federation of the Italian Sales Houses (FCP)My contribution in Teads:Grow the exclusive partnership deals of 500%; extend the partnerships to ALL the publishers operating in the Italian market; over-achieve all the quarterly targets.

Milan Area, Italy

Key Responsibilities:- Manage multiple publisher partnerships as the day to day contact focused on account optimization to increase revenue and exceed sales plans- Identify growth opportunities within accounts to increase use of the multiple products and services within the PubMatic platform- Maintain active customer conversations through regular and consistent engagement, demonstrating market knowledge and programmatic expertise- Prepare and present performance reports and market insights to partners to further support growth opportunities and recommendations- Collaborate with cross-functional teams and team leaders to inform product alignment for account growth- Take ownership of client relationship to answer questions and resolve issues in a timely fashion- Partner with all teams locally and globally including sales, marketing, business development, product management and technical teams to drive successful pairing of media buyer campaigns to publisher inventory- Drive online publisher revenue and build strong relationships within their local marketMy contribution in PubMaticStartup of the Italian business unit; growth of clients portfolio and clients satisfaction and revenues; over 100% achievement of annual revenue goals;

PubMatic is the marketing automation software company that powers the advertising strategy of premium publishers. Through workflow automation, real time analytics and yield management, PubMatic enables publishers to make smarter, faster decisions that drive revenue and streamline operations. The company’s software solution provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014. The company has offices worldwide, and is headquartered in Redwood City, California.Key responsibilities:- Manage multiple publisher partnerships as the day to day contact focused on account optimization to increase revenue and exceed sales plans- Identify growth opportunities within accounts to increase use of the multiple products and services within the PubMatic platform- Maintain active customer conversations through regular and consistent engagement, demonstrating market knowledge and programmatic expertise- Prepare and present performance reports and market insights to partners to further support growth opportunities and recommendations- Collaborate with cross-functional teams and team leaders to inform product alignment for account growth- Partner with Ad Solutions Account Executives to drive successful pairing of media buyer campaigns to publisher inventory

Milan Area, Italy

Key responsibilities:- Manage relationships with major clients - Establish KPI’s, negotiate budgets and floor prices - Coordinate suppliers and supervise internal operating teams- Ensure that all campaigns are delivered with high standards of service and achieve desired performances - Manage campaigns that are profitable for both the company and the client- Build a sales pipeline and develop new business- Reach internal revenue goals - Manage criticismMy contribution in 4w MarketPlace:Increase of client satisfaction; substantial contribution to the achievement of annual revenue goals; extension of client portfolio.

Milano

Key Responsibilities:- Identify market opportunities for new big clients acquisition in all industries;- Manage and strengthen relations with important clients;- Provide recommendations to clients for the projects operated by our team;- Check that all the activities set with clients are carried out on schedule and with high standards of service;- Identify new opportunities for business growth and propose more effective solutions;- Manage special projects concerning web and mobile media planning;- Establish new ways of generating business opportunities by creating special project propositions related to web and mobile ADV campaigns.My contribution in 4w MarketPlace:Increase of client satisfaction; growth of client portfolio; substantial contribution to the achievement of annual revenue goals.

Milan Area, Italy

Key Responsibilities:- Identify market opportunities for new clients acquisition;- Create and develop a sales pipeline for the agency in the Italian market;- Manage the sales of Digital Marketing projects (AdExchange, SEM, SEO, DEM, Display, Social Media, Mobile, Affiliate);- Check that all the activities set with clients are carried out on schedule and with high standards of service;- Strengthening the relationship with clients;- Identify new opportunities for business growth and propose more effective solutions.My contribution in NetBooster Agency:growth of clients portfolio; substantial contribution to the achievement of annual revenue goals.

Milan Area, Italy

Key Responsibilities:- Build of a consistent client base suited to new business. - Manage different types of communication and promotion projects from start up to closure, always achieving business and revenue goals.My contribution in Echo: growth of client portfolio; substantial contribution to the achievement of annual revenue goals.

Rome Area, Italy

Key Responsibilities:- Manage PR and editorial content - Manage different resources working on the e-commerce website- Manage all the marketing activities (SEO, SEM, Social, Online brand Image). My contribution in Food Arte: increase in sales and brand awareness; guarantee a brand image consistency on and offline; increase the brand value.

Milan Area, Italy

ELE is an editing service. I used to write articles for a few clients: QN (Quotidiano Nazionale), SateliosNews, Edò.

Paris Area, France

Key Responsibilities:- Manage the communication leading the Institute to 2.0 era.

Superior Master Degree, Communication And Media Studies, 106/110

Licence, Information Et Communication

@Université Paris II Panthéon - Assas, Paris, France

Bachelor'S Degree, Communication And Media Studies, 105/110

High School Diploma, Humanistic Subjects, 90/100