You know you’re a marketer at heart - if you like to tell stories. I have spent my life telling stories and those stories have taken me to so many different places. From avocados and weight loss to pet care and telephony to security and automotive technology, the brands I've influenced have shaped my portfolio with amazing narratives and unforgettable experiences!It all started for me at Leo Burnett USA right out of college. It was the dream job that kicked off my career. I worked with brands such as Pillsbury, McDonalds, Black and Decker, United Airlines and more. From there, I stepped into a sales role at the Discovery Channel which gave me a fresh perspective from the front line as well as direct access to the VOC. As my skills evolved, Jenny Craig gave me the opportunity to tap into my creative side where I experienced first-hand a transformation as women helped women reach their personal weight loss goals. During my tenure at HID Global and Spireon, I was a driving force behind the implementation of marketing automation and digital transformation. Over the years, I have been instrumental in creating successful roadmaps for start-up companies and brick and mortar organizations. I’ve championed brands on and offline, developed customer lifecycle campaigns and engagement roadmaps. I have expanded by skill set working directly with consumers and through B2B channels. I have truly been fortunate!Focus Areas: Awareness, Acquisition, Conversion and RetentionPassion: Human-to-human marketing strategies and innovations
Listed skills include Marketing, Strategy, Product Marketing, E Commerce, and 46 others.