Corinna Tutor Email & Phone Number

Irvine, Ca, Us

My career has been an exciting storytelling journey, from collaborating with the Pillsbury Doughboy in Chicago to designing a safari adventure in Peru for a lucky Discovery Channel customer, and empowering women worldwide to achieve their weight loss goals. Today, I’m leading the charge in launching innovative brands and delivering cutting-edge automotive solutions through a connected PaaS platform for businesses and consumers. Each chapter has sharpened my skills, fueled my passion for innovation, and strengthened my commitment to creating impactful, customer-centric solutions.At Procon Analytics, I’ve shaped and managed marketing strategies for a diverse portfolio, including CDS, Elo GPS, Advantage, Smartlot, Ryken GPS, and Ryken Security. I’ve led product launches and go-to-market strategies, positioning these solutions to meet the unique demands of the automotive IoT and security markets. From in-depth market research to strategic positioning, I’ve ensured each launch consistently exceeded expectations.Key Achievements:• Strategic Product Launches: Spearheaded go-to-market strategies.• Brand Positioning: Unified brand narratives, tailoring messaging to diverse customer segments to maximize impact.• Market Penetration: Developed campaigns driving adoption, increasing revenue, and enhancing customer engagement.As a data-driven marketing leader, I’ve excelled in leading global teams, focusing on customer acquisition, lifecycle management, and building brand equity for high-growth startups, mid-market companies, and enterprises. With expertise in Automotive IoT, PaaS, and cloud-based solutions, I thrive at the intersection of innovation and customer-centricity.Core Strengths: Awareness, Acquisition, Conversion, and Retention.Core Competencies:• Product Launch Strategy• Brand Champion and Strategic Positioning• Lifecycle Management• Demand Generation and Revenue Growth• Industry Relations• Customer Experience

As Vice President of Marketing, I led the launch of multiple innovative brands incubated within the company’s SaaS platform. Leveraging a data-driven and strategic approach, I oversaw the testing and successful rollout of diverse products, including:• Connected Dealer Services (CDS): A groundbreaking lot management solution tailored for the franchise automotive market.• SmartClime: A sustainable, high-tech solution designed to reduce HVAC system costs and carbon footprints.• HOS Reporter: A fleet management tool ensuring compliance with hours-of-service regulations in the trucking industry.• A pet tracking solution to provide peace of mind for pet owners.My role extended across online, offline, and social channels, serving a broad range of stakeholders, including end users, C-suite executives, sales teams, cross-functional collaborators, channel partners, industry analysts, and editors. Each launch was a blend of strategic positioning and creative execution, ensuring every product resonated with its target audience.As CDS gained traction, the company established Procon Analytics as a successful subsidiary, which ultimately evolved into a new holding company. This success paved the way for the acquisition of Connect Holdings by Phillips Technologies in 2017.In the end, creativity is my playground, communication is my forte, and winning is my mission.

Irvine, Ca, Us

Evolution for Spireon: From start-up to mid-sized company, I’ve helped build a brand strategy and marketing team that not only put Spireon on the map but also helped positioned the company as the fastest growing fleet solution in the industry while maintaining our leadership position in the automotive industry.Numerous Accolades: Leading the way, I also focused on increasing awareness and building brand equity through industry recognition. Since 2013, Spireon captured the following awards: 2013 M2M Evolution’s Best Business & Intelligence platform, CES 2014 Best Automotive Collateral Management platform, 2014 Best Asset Management platform, 2014 & 2015 recognitions for top 20 automotive tech solution providers and company of the month and we were recognized as finalist in the 2015 TU-Automotive awards.Industry Thought Leadership: Driven by engagement, I worked with top analysts and organizations including Gartner, Frost & Sullivan, Berg Insights and James Brehm & Associates as well as popular industry pubs. Spireon sponsors regular stories in Used Car News, Used Car Dealer, Automotive Digest, Field Technologies, Fleet Management Weekly, Dealer Business Journal and throughout many of the American Trucking Association’s communication channels. Driving Results: Through setting up the automation of Spireon’s demand gen process – 66% of the leads touched by marketing converted to customers for SMB fleet and 55% of the leads touched by marketing became customers for our automotive telematics group in 2014. Lead generated by SEO is converting around 48% in our automotive channel and 32% in our fleet channel. Last year, the team rolled out an integrated campaign to upsell customers to new CDMA technology and sales exceed their stretched goals by 15%.

Austin, Tx, Us

Focus on online strategy including user experience, SEM/SEO initiatives, product marketing, retention, and conversion for 9 international websites. Set up marketing automation and performance metrics. Worked with international sales, marketing communications and product marketing teams to launch new offerings. Oversee global advertising and media for online and offline initiatives and manage creative services. Managed creative and development teams.

Responsibilities included developing strategies to increase engagement, conversion, acquisition and retention. Managed UI, usability, brand consistency, information architect and consumer experience. This was an innovative company that combined social media into their platform early on.

Valley Village, Ca - California, Us

Responsible for marketing initiatives of six product channels as well as creative development. Developed information architect, wireframes and web flows, product feature sets and promotional strategy for consumer website. Set up A/B testing methodologies. Directed promotional campaigns for affinity groups. Managed the email marketing efforts.

Reposition and championed brand. Responsible for product positioning and corporate identity. Redesigned e-commerce site including a new shopping cart. Developed information architect, wireframes, user interface design, new look and feel along with content development. Worked with product on design and packaging of digital picture frames.

Responsible for business development, accounting, daily operations, creative development, and client relations. Handled media buying and placement for clients. Acquired customers such as 24 Hour Fitness, Linda Evans Weight Loss, Envivio, Body by Jake, Aldorm, Helpeo, Cliffhouse Restaurants and more.

Responsible for building corporate image and increasing brand awareness within public’s eye. Directed creative strategies and user experience for e-commerce website, html emails, product demos, user interfaces, banner ads, interstitials, commercials and management of flows, and all printed collateral materials.

Championed brand and strategic online positioning. Directed creative strategies and user experience for e-commerce website, html emails, product demos, user interfaces, banner ads, interstitials, i-audio commercials, IVR production and management of flows, signage, and all printed collateral materials. Analyzed web trends and developed strategy to increase conversion through funnels.

Carlsbad, Ca, Us

Maintained brand awareness and increased client retention. Directed creative strategies for printed collateral materials including retail catalogs, books and packaging, retail store designs, space planning, interior and exterior signage designs, conceptual development of shelving units, fixtures, colors and displays, multimedia presentations, corporate conferences, launch of new e-commerce website, and merchandising and training videos and audios.

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