Experience the brand! With methods inspired by creative design, as well as more traditional methods, you will be guided through what really matters to the market. The most important thing is not the terminology and models, but the goals achievements you set yourself, using what suits your needs. Contact : contact@ellecrea.ch | www.ellecrea.ch

Member of management, I actively participated in the company’s strategic development and application of the new corporate culture. I led the Marketing & Business Development department in which is included the Saint-Paul Group newspapers distribution and personalized mailings service. I supported the reflection of the new sales strategy and contributed to putting into place some measures. In an ever-changing environment, I implemented many large projects and proposed innovative but realistic… Show more Member of management, I actively participated in the company’s strategic development and application of the new corporate culture. I led the Marketing & Business Development department in which is included the Saint-Paul Group newspapers distribution and personalized mailings service. I supported the reflection of the new sales strategy and contributed to putting into place some measures. In an ever-changing environment, I implemented many large projects and proposed innovative but realistic ideas.Key achievements:-------------------------✔ Established a qualified marketing team✔ Developed the marketing strategy and implemented the actions and measures✔ With my team, designed, developed and implemented projects related to internal and external communication, classical and digital marketing, graphic design and naming & branding✔ Organized Sales Force Trainings✔ Defined the market approach and kept a constant watch on it; developed the product line✔ Participated in the management of important and strategic tenders Show less

Member of the Direction, I was involved in the strategy and the management of the agency. I was also responsible for the agency's most important account (FMCG), developing the relationship and managing unforeseen events. Moreover, I took over the agency's account management, set up the processes for the follow-up of tasks and the financial management, ensured profitability of the entrusted portfolio, coordinated a team of six graphic designers, managed projects from thought to finish and… Show more Member of the Direction, I was involved in the strategy and the management of the agency. I was also responsible for the agency's most important account (FMCG), developing the relationship and managing unforeseen events. Moreover, I took over the agency's account management, set up the processes for the follow-up of tasks and the financial management, ensured profitability of the entrusted portfolio, coordinated a team of six graphic designers, managed projects from thought to finish and collaborated with various service providers. Key achievements------------------✔ Significantly increased projects profitability for the main mandate and exceeded incomes objectives, particularly by widening the field of considered competences✔ Evaluated forecasted incomes for entrusted customers and interpreted financial trends✔ Stayed tuned to new opportunities coming as well from the market and from customers, set up proposals✔ Searched and made tangible improvements to the processes both for client services and internal operations Show less

In charge of a multidisciplinary team of 6, I was involved in, and supervised, all activities, covering domains as diversified as public and media relations, corporate communication and branding, publishing, event management, advertising and promotions, sponsoring, internal communication, social medias and websites. As a member of the marketing committee, I took part in strategic discussions and decisions.Key achievements------------------✔ Participated actively in the sales and… Show more In charge of a multidisciplinary team of 6, I was involved in, and supervised, all activities, covering domains as diversified as public and media relations, corporate communication and branding, publishing, event management, advertising and promotions, sponsoring, internal communication, social medias and websites. As a member of the marketing committee, I took part in strategic discussions and decisions.Key achievements------------------✔ Participated actively in the sales and marketing strategy elaboration; created and implemented the marketing and communication plan; managed budgets, projects, suppliers and people✔ Managed Medias and stakeholders’ sensitive communication; coordinated activities with the Swiss and French political authorities; positioned the services to the information relay providers Show less

As Senior Consultant within the leading PR company in Switzerland, I was responsible for the agency’s Suisse romande key accounts and took part in Swiss-wide projects covering various industries (retail, construction, pharma, association, projects in public/private partnerships). I advised our clients and supported them in their marketing and communication efforts. My duties included conception, strategy and planning, as well as implementation and follow up of actions taken. I also verified… Show more As Senior Consultant within the leading PR company in Switzerland, I was responsible for the agency’s Suisse romande key accounts and took part in Swiss-wide projects covering various industries (retail, construction, pharma, association, projects in public/private partnerships). I advised our clients and supported them in their marketing and communication efforts. My duties included conception, strategy and planning, as well as implementation and follow up of actions taken. I also verified with utmost care that the objectives and KPIs were reached.As Deputy Director, I managed a team of 5 and coordinated the office organization and budget. I created dashboards, a business development concept and initiated a new market approach in order to retain and develop the existing mandates and gain new ones.Key achievements------------------✔ Reorganized the Swiss romande agency from both human and administrative perspectives✔ Handled and drove development of the agency; several strategic and financially important new mandates were won with my team✔ Closely liaised with the following: Public and Media Relations/Spokesperson | Corporate Communication | Editorial Tasks and Publications | Local, Issue and Crisis Communication | Event Management | Branding | Advertising | Internet Show less

Right hand of the French speaking part of PwC Swiss family business and Middle Market (SME) leader for all activities related to business development, I played an important role in the creation of the structure, including the support team and the client-facing teams. I managed the Middle Market Business Development service from an organizational and administrative point of view at the regional level and coordinated all related activities; I drove new go-to-market strategies and created the… Show more Right hand of the French speaking part of PwC Swiss family business and Middle Market (SME) leader for all activities related to business development, I played an important role in the creation of the structure, including the support team and the client-facing teams. I managed the Middle Market Business Development service from an organizational and administrative point of view at the regional level and coordinated all related activities; I drove new go-to-market strategies and created the documentation for helping service professional team members in their efforts.Key achievements------------------✔ Coached the specialized support business development team, gave constructive advice, set up clear priorities, assuring top quality of work and creating a team spirit✔ Prepared business development strategy and business plan, set up the follow up and monitoring of actions, coordinated the efforts of the dedicated SME market teams of 3 offices✔ Took on the role of trainer and super-user for CRM concept and tools in the Suisse romande, of advisor and supervisor in all related activities and tasks Show less

Responsible for building a cross line (Insurance, Tax and Advisory) of services proposal and financial services business development teams in the French speaking part of Switzerland, I played the role of bridge between the specialized teams based in Zurich.Key achievements------------------✔ Created and developed the regional organizational structure, its implementation and its management✔ Managed a focused team of 3, teaching them the sales process and tools, created and… Show more Responsible for building a cross line (Insurance, Tax and Advisory) of services proposal and financial services business development teams in the French speaking part of Switzerland, I played the role of bridge between the specialized teams based in Zurich.Key achievements------------------✔ Created and developed the regional organizational structure, its implementation and its management✔ Managed a focused team of 3, teaching them the sales process and tools, created and provided technical and CRM training courses to staff, from Assistant to Partner level✔ Continued to manage key proposals in Suisse romande, coordinated Swiss and worldwide teams of 20+ people, and won 2 very important strategic and financial proposals✔ Performed financial services market segment industry analyses, established with partners and client facing staff clients/targets service plans for the key accounts and ensured follow up of the assigned actions Show less

In this role, I provided pursuit support and coaching to the cross line of services (insurance, tax and advisory services) and I played a project management role for strategic and high value proposals, and worked closely with partners and practice staff to improve their win rate. I had to manage strict and tight deadlines, ensuring that the request and expectations of the clients/prospects were accurately covered. I also ensured that materials met PwC formatting styles and brand guidelines. My… Show more In this role, I provided pursuit support and coaching to the cross line of services (insurance, tax and advisory services) and I played a project management role for strategic and high value proposals, and worked closely with partners and practice staff to improve their win rate. I had to manage strict and tight deadlines, ensuring that the request and expectations of the clients/prospects were accurately covered. I also ensured that materials met PwC formatting styles and brand guidelines. My extensive sales, proposal and project management experience was especially needed to do the following: assist engagement teams on using the right strategy and tactics, engage appropriate resources to write compelling value propositions, articulate clear competitive differentiation, finalize proposal and presentation documents, help manage an ongoing proposal funnel to capture and manage sales opportunities, liaise with the suppliers to deliver on time documents, plan/prepare/coach the rehearsals of the presentations. Key achievements------------------✔ Introduced the proposal management concept and tools, and more widely, the sales approach, in the French speaking part of Switzerland✔ Developed a new intuitive intranet site (concept, structure, texts and layout) for making proposal process information and tools available to all client service professionals Show less

The second largest milk processing company in Switzerland celebrating its 75th year in 2002, Cremo took over some of the activities of Swiss Dairy Food in January 2003. Since then, the production sites of Mont-sur-Lausanne, Lucens and Thun were integrated into the company. During this challenging period, I was in charge of creating the communication department, assuming the press contacts and taking control of all projects related to the anniversary.Key… Show more The second largest milk processing company in Switzerland celebrating its 75th year in 2002, Cremo took over some of the activities of Swiss Dairy Food in January 2003. Since then, the production sites of Mont-sur-Lausanne, Lucens and Thun were integrated into the company. During this challenging period, I was in charge of creating the communication department, assuming the press contacts and taking control of all projects related to the anniversary.Key achievements------------------✔ Managed the 75th year celebrations of the company: wrote and created a historical brochure on the company, managing a brochure on the butter, writing and creating the internet site in 4 languages, participating in the whole event organization✔ Created different supports such as company guided tour, new annual report, product information sheets, company brochure✔ Created and set up a process for press management Show less

By assisting 4 senior consultants on their mandates, I took part in client meetings and was involved in the creation, writing and production of press kits. Project manager on several mandates, I was responsible for the account of one of the main food-processing actors in the world. Moreover, in addition to activities related to the agency management (ex: invoicing), I carried out, from concept to implementation, a database of Swiss and foreign newspapers and journalists