-Identify, and become the expert in, all relevant materials for pharmaceutical and medical device brands, including internal backgrounders, external market research, stakeholder POVs, key opinion leaders, industry trends, trade articles, competitor materials, analyst reports and more-Uncover meaningful insights to create foundational brand elements, to inform global brand plans, customer personas, journeys, message platforms, and tactical recommendations for multimillion dollar brands-Serve as key client contact and strategic leader for product generating over $5BN in sales in 2022, an improvement of over 34% to the prior year-Gain alignment across key stakeholders through the development and facilitation of multi-disciplinary workshops and presentations-Establish GTM plans to define content, assets, and deployment across channels and audiences based on insight-driven customer journeys, personas, and segmentation-Ensure strategic alignment across client-led business units to facilitate cohesion across patients, HCPs, brand ambassadors, and sales force and deliver a consistent brand presence in the market

-Conducted market research, from the development of objectives, inclusion criteria, discussion guides, and stimuli, to interview moderation and synthesis of output/recommendations-Executed key deliverables, such as brand positioning, vision, promise, value prop, personality, concept, and messaging platforms-Led new business efforts by creating robust presentations that communicate recommended strategy and rationale

-Wrote four episodes of children's' series "DinoPops" for Peacock (part of NBC)-Collaborated with writers group, designers, network executives and paleontologist to ensure accuracy and relevance-Developed pitches for children's television programming

-Provided creative leadership for pharmaceuticals and medical devices before, during, and after launch-Played a key role as a brand advocate and ensured consistency across large suites of tactics-Operated successfully within a highly technical and regulated industry-Collaborated with global and regional partners to develop strategic tactics that increase share of voice and share of mind