• Translate marketing strategy into compelling, informative and brand-driven storytelling content for use in all media channels.• Develop editorial content mapping, content strategy and annual content plan. Serve as gatekeeper for the brand voice and all editorial content to ensure quality, clarity, creativity, authenticity and consistency.• Govern and execute brand content pillars, delivering engaging customer-first messaging, data-driven editorial content that connects with customers and employees.• Lead story development, content planning and strategic mapping for all brands as they go to market.• Create impactful short-form and long-form editorial content (video, print, PR, digital articles) that motivates and inspires customers.• Act as brand steward and talent developer, motivating and guiding copywriters and proofreaders through fast-paced projects that adhere to the brand strategy and tone of voice.

• Creatively concept and develop performance-driven content under strategic marketing direction• Establish messaging and overarching voice direction for campaigns• Ensure cross-channel messaging is consistent and optimized for performance and sales, in partnership with CRM and social teams • Help lead the brand tone and voice across all lines of business, including print, digital, e-commerce, direct mail, in-store and social campaigns • Lead the Copy Team in campaign kickoffs, brainstorming sessions and brand launches• Identify appropriate messaging across all channels for consistent, on-brand execution• Present copy direction and creative concepts to stakeholders and partners.

• Conceptualize and produce original, on-brand print, video and digital marketing copy to support global product and sales force initiatives. • Collaborate with creative team members and internal business owners to evaluate and determine communication objectives and project concepts. • Partner with creative team members and manage all creative aspects of projects from start to finish, including development and presentation of concepts and design solutions, managing timelines and general management of creative content to ensure final product meets the standards and vision intended at concept brief.

• Pitched, conceptualized, wrote, and top edited beauty, fashion, entertainment, and lifestyle content for Latina magazine and Latina.com. • Utilized Google analytics, and other data, to track online story performance and plan future content accordingly.• Proactively responded to daily digital copy requests and consistently delivered creative, high-quality, informative copy that was SEO/mobile-friendly and on-brand.• Oversaw large editorial packages such as Beauty Awards and Gift Guide for Latina and Latina.com.• Worked with marketing department to create dynamic branded content. • Researched and secured brand-appropriate, cost-effective imagery for print, web and branded content packages.

• Top edited up to 20 stories per day from Goodhousekeeping.com's editors and freelance contributors for accuracy, tone, timeliness, and search optimization. • Sourced brand appropriate photos for dynamic visual packaging of daily content. • Managed daily updates to the site's homepage to ensure freshness and clicky-ness.

• Collaborated with EIC and edit team to conceptualize story ideas, themes, and plan the issues. • Managed/supervised magazine in EIC's absence.• Directed beauty editorial. • Top edited beauty and lifestyle stories for clarity, tone and focus.• Commissioned writers, oversaw a variety of regular columns, developed and packaged content• Wrote/edited copy on demand• Researched, interviewed, and reported stories throughout the magazine: from shorter front of book pieces to features.• Conceptualized and engaged with art team to execute dynamic photo shoots within strict budgets.

• Managed the international staff editors with proactive solutions for daily international requests.• Sourced high quality editorial material, within tight budget and deadline restrictions while maintaining the distinct Hearst brand identity. • Developed and maintained relationships with artists and agencies as well as other international businesses. • Assigned and edited articles, primarily for Cosmopolitan’s international editions• Interviewed celebrities and wrote cover stories for the international editions of Cosmopolitan, Harper’s Bazaar and Seventeen. • Traveled around the world to acquire and share best editorial practices and to represent Hearst Magazines International in various markets.

• Handled and fulfilled daily requests for editorial content from 14 international editions of Cosmopolitan.• Researched and negotiated rights to photos and text within limited budgets and deadlines.• Selected photos to match brand image and meet overseas magazines’ needs.• Anticipated problems and offered cost-efficient solutions for best editorial options.

• Served as U.S. liaison for foreign editors.• Cleared all celebrity stories for placement for international editions of In Style by securing publicist approvals.• Negotiated photography rates for all celebrity photos appearing internationally.• Reviewed all international layouts with International Editions Manager.• Managed and processed each international edition’s time-sensitive imaging and photo requests.• Prepared cost estimates for potential international publishers.• Trained and managed international assistant and department intern. • Conducted and participated in meetings with editors of newly acquired titles.