Corinne Droxler Email & Phone Number

Dietikon, Zh, Ch

Zurich, Switzerland

The WALO Group is a Swiss family business that has been successfully active in the construction industry for over 100 years. Both at home and abroad, the WALO Group is able to implement exciting projects in various construction areas for its customers as a reliable partner. As project manager marketing & communication, I am the contact person for all topics relating to employer branding as well as internal and external communication and events.

Zurich

The Avantgarde Group is an international agency for strategic communications and live marketing. As Senior Project Manager Brand Experience at Avantgarde Switzerland AG, my main task was primarily to bring brands to life by connecting brands with people and ensuring unique customer experiences at the same time.PROJECTS:- World Economic Forum – WEF 2024, Davos- Brand Activation Hugo Boss Popup Store, Bahnhofstrasse Zürich- Private customer event in the NRW K21 art collection in Düsseldorf for >170 guests

Zurich

BMW Switzerland based in Dielsdorf / Zurich, is a world-leading premium car manufacturer. As Head of BMW Experience Marketing, I was responsible for all collaborations and national commitments around sponsorships and events. Together with my team, I created unique customer experiences.TASKS:• Conception and implementation of a sustainable 360° experience marketing strategy with the aim of generating a positive impact on brand awareness and sales promotions in Switzerland• Design and implementation of new, innovative experience platforms (physical, hybrid or digital) and money can’t buy events to loyalize and win new customer segments / leads • Management & repositioning of the BMW Group Brand Experience Center in Dielsdorf as Brand World and event location• Digitalization of the customer journey, process optimization and strengthening collaboration in interdisciplinary teams• Team lead (12 FTE), business development and overall budget responsibility MILESTONES: Increased efficiency and cost reduction of 26% through the creation of a new strategic business unit, the implementation of new processes and structures and the digitalization of the customer journey.

Zurich

PROJECTS:- #ElectrifYou Roadshow- #VisionaryDreams Live Streaming Show- Geneva International Motor Show- BMW Group Motorshow- BMW-Driving Experiences in Davos, Gstaad & St. Moritz- BMW Golf Cup as the largest tournament series for amateur golfers worldwide with around 1'400 golf players in Switzerland- Exklusive «money can’t buy-events» in the field of art & culinary cuisine- Closed Room events at BMW Group Brand Experience Center for existing & new customers- BMW M-Town Event on the occasion of the 50th anniversary of BMW M- Luca Hänni concert unplugged- BMW Group Sustainability forumSPONSORING ENGAGEMENTS & COOPERATIONS:- St. Moritz Gourmet Festival- White Turf St. Moritz- Engadin Skimarathon- Art Basel- The Epicure @Dolder Grand- Moon&Stars Festival Locarno- Montreux Jazz Festival- Gstaad Menuhin Festival- Bregenzer Festspiele- OMEGA European Masters- Weltklasse Zürich- Athletissima Lausanne- Spartacus Run- Zurich Film Festival- The 5 – 360° Dining Experience

Zurich

Celebrationpoint is a leading agency in 360° marketing communication based in Zurich. As an event and networking specialist, the agency brings supply and demand from the Swiss MICE industry together and actively supports her customers in bringing their products and offers to market. As Head of Marketing & Event Services I was in charge of the MICE team with 3 employees. TASKS:• Development and expansion of Celebrationpoints business network and range of services with the aim of strengthening its position as the largest network in the Swiss Meeting, Incentive, Convention and Event (MICE) industry• Design and implementation of new, innovative event formats and live marketing measures (physical, hybrid and digital) • Coordination and implementation of numerous communication and cross-media campaigns• Sales promotion and representation of the business network• Team lead (3 FTE), business development & budget responsibilityMILESTONES:Strenghtening market positioning and generating additional sources of income through the implementation of a holistic, customer-centered approach.

Winterthur

Maurer Salzmann AG is the trade fair and event specialist in Winterthur and surroundings. In addition to its own trade fairs and events, Maurer Salzmann also carries out tailor-made third-party events and project orders. As project manager trade fairs & events, I had the overall responsibility for the WOHGA trade fair in Winterthur with around 200 exhibitors and 20’000 visitors.TASKS: • Conceptual planning, organisation, and realization of the WOHGA trade fair in Winterthur• Planning and implementation of trade fair communication including associated marketing measures (on- & offline)• Trend scouting as well as design and implementation of audience-effective supporting activities to deliver unique client experiences• Acquisition of potential new exhibitors, sponsors and (media-) partners including contract negotiations• Preparation of sales documentation & budget responsibilityMILESTONES:Increase in visitor numbers (+12%) by designing a 360° trade fair experience across all touchpoints.

Winterthur

Schaffhausen

Zurich, Glattbrugg

Master Of Advanced Studies, Marketing Management

Certificate Of Advanced Studies, Customer Experience Management

Certificate Of Advanced Studies, Behavioral Insights For Marketing

Certificate Of Advanced Studies, Strategisches Marketing

Certificate Of Advanced Studies, Customer Lifecycle Management & Cross Channel Crm

Graduate Tourism Professional // Eidg. Dipl. Tourismusfachfrau Hf