My Key Roles- Established key marketing strategy and managed budget for eZTracker, the pioneering supply chain traceability solution powered by blockchain for the pharmaceutical industry- Co-authored award-winning entries for Gartner Supply Chain Award and IDC Future of Trust Award and produced two whitepapers (NUS, BHTY), contributing to thought leadership- Orchestrated a successful rebranding initiative for eZTracker, strategically positioning the solution for enhanced competitiveness in the market- Guided LinkedIn strategy to establish a strong brand presence for Digital and Data Solutions- Managed agencies and collaborated with cross-functional teams and implemented impactful public relations strategies and sales-driven marketing materials - Conducted market research to identify and elevate the need for eZTracker, informing strategic decision-making and supporting sales pitches- Secured speaking opportunities and effectively managed spokespeople, ensuring alignment with critical talking points and maintaining a consistent brand message- Worked in a team and offered guidance to two junior marketers

Avis Budget Group is a leading provider of mobility solutions across the globe, operating a range of strong and recognized brands including Avis, Budget, Apex, Payless, Maggiore and Zipcar. As Marketing and Partnerships Executive, I worked closely with many stakeholders (i.e. B2B, B2C, management team, cross departments) in the business.My Key Roles- Developed and executed lead generation campaigns (including the launch of Avis Flex service in Q4 2019 and grew revenue from leads generated online)- Managed social media and website landing pages to increase quality leads- Established pricing strategies by analysing car utilisation trends and competitors pricing- Managed relationship with partners including American Express, DBS (Insignia and BlackElite Treasures), UOB (Card & Usage), Maybank and Changi Airport Group (B2B)- Evaluated and improved agency performance through campaign goal setting- Ensured all marketing or in-station material adhered to branding guidelinesMy Additional Roles- Coordinated the migration of call centre from Singapore to Manila. Worked closely with Australia and Philippines colleagues to identify gaps in transition, and mitigated issues through developing materials (e.g., transfer matrix, product writeup, script)- Prepared quotations for customers, facilitated car test drives, and sold leasing services (B2C)- Contributed to annual plan review meetings and proposed marketing strategy and budget- Organised multiple team bonding events to build camaraderie in the officeMy Accomplishments- Awarded Best Employee of the Year 2018 at ABG Singapore- Performed above expectation with performance bonus year-on-year- Represented the Singapore team at ABG Marketing Summit in London 2019

- Design and produce new marketing materials (e.g. Booth design, name cards, posters, leaflets, etc.)- Coordinate with various suppliers, designers and departments for marketing events (e.g. Grady Bear's First Day in School Book Launch at Asian Festival for Children’s Content 2016, Helen O' Grady Conference 2015)- Learned how to optimise company website on search engine (SEO) and understand basics of Google Adwords- Collection of data and feedback of programmes and brainstorm for solutions to make programmes more customer-centric- Manage company's social media accounts on a regular basis to achieve consistent branding- Traveled to Macau to learn about the franchise model of an international company and understand the relationship between various stakeholders (i.e. parents, franchisor, franchisee, schools, students)- Worked with UOB-SMU consulting group to strengthen branding of Thinking Plus International's new programme called Thinking Tots

- Achieved good overall academic standing and module performance- Researched and improved reading material for the 12-weeks module- Assisted Professor in student consultations, marking quizzes and administrative duties- Proposed improvements in course content design and in-class teaching

- 8 weeks working opportunity presented in module SOCG310: Social Innovation (Tools for Social Change)- Analyzed, design and proposed financially sustainable solutions for WINGS- Detailed mapping of WINGS’ competitors and potential partners in Singapore- Assessed WINGS brand visibility and presented marketing solutions to increase awareness among women

- Involved in promoting and selling National Geographic Explorer magazine subscriptions to teachers, parents and students- Demonstrating trustworthiness when taking charge of the magazine booth in school and great awareness and knowledge about subscriptions- Enhanced organizational skills and adaptability when distributing large quantities of magazines, collecting payment and issuing receipts to the individuals- Developed communications skills through calling principals of different schools to invite them to the Green Carpet Awards, an award ceremony to celebrate and recognize the artistic and photographic works of nature by young explorers from schools