Successfully managed, completed, and rolled out SMB Market Segmentation (K-means Clustering) to the business by prioritizing audiences, providing direction to cross-functional teams and informing the product roadmap.Executed, developed and activated customer journey mapping research (In-Depth Interviews) to identify product and experience development opportunities for SMB employer firms.Identified pricing (Gabor-Granger) and packaging for new product roll-outs to retain audience + for new acquisition to increase revenue opportunities.

TurboTax + Credit Karma: Identifying and reimagining new product and audience development, driving decision making around prioritization and product market fit.

Mint: Inform and drive strategic decision making for positioning new and existing offerings, in addition to audience and product expansion opportunities.

Develop and execute strategic market research initiatives across multiple industries, with a focus on experience design.

Led strategy and execution of digital and e-commerce growth initiatives on Amazon across nine countries through product listing optimization, promotions, customer engagement, and advertising. Determined digital and e-commerce growth strategies through data analysis of sales, SEO, glance views, and promotional and advertising performance. Presented recommendations, insights, and forecasting on KPIs to leadership to continue successful account growth.Led and executed promotional strategy in order to raise brand awareness and move inventory, while also managing and optimizing expenditure. Forecasted sales for marquee dates and ongoing promotions while ensuring inventory levels were maintained.

Led strategy and execution of market research initiatives for new market entry to gain insights on new and existing product development; such as Voice of the Customer programs, Win/Loss Analysis, ROI case studies, and pricing/packaging research.Presented market research strategies to leadership and organization to better understand new markets for successful entry.

Led and executed customer satisfaction and tracking strategy in addition to all secondary research initiatives. Presented customer insights and made recommendations across the organization in order to drive product development as well as build marketing messaging through multiple primary research initiatives.Presented key competitor and industry insights across the organization on trends of current and potential competitors, happenings in the healthcare information technology (HIT) industry, as well as correlations with customer feedback from on-going surveys and other data points.

Assisted in determining global insights and recommendations for product development and marketing messaging through various primary research initiatives such as; customer satisfaction, polls, mobile studies, tracking studies, focus groups and cold calling. Determined insights and recommendations through multiple mediums such as cross-tab and regression analysis, as well as statistical significance.Determined market share, product development opportunities, and other industry insights through multiple secondary research sources in order to distribute findings across organization on a recurring basis.